Giordano is a Hong Kong retailer of affordable casual wear for men‚ women and children. Founded in 1981 by Jimmy Lai‚ it has 8000 employees in 1500 store operating in 31 countries worldwide. Giordano specialize in merchandising economic quality clothes ranging from T-Shirt‚ Long Sleeves‚ Shirts and Denim Jeans. With their cooperate mission that commit them to provide their customer with value money merchandise ‚ professional customer service and comfortable shopping experience at their convenient
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Giordano International Limited‚ one of the familiar apparel retailers in the Asia Pacific Region which was founded in Hong Kong in 1980 by the founder Jimmy Lai. The origin of the name Giordano was borrowed the name of a New York pizza restaurant. Giordano started from the humble beginnings in the apparel industry as a manufacturer of casual clothing. They manufacturer‚ supply‚ trading‚ export and slowly grow to today’s achievement. In 1981‚Giordano first retails shop was opened in Kowloon‚ Hong
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Giordano is a retailer of casual apparel with a significant market share in South East Asia comparing with its competitors. The company has successfully promoted its high quality customer service with the guarantee returnable terms as part of its competitive strategies at the same time with competitive market price for quality products. The company had manufacturing plants in the Mainland China and also sourcing from external suppliers for keeping its low cost and quality control and expands its
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Amnesia and Competency to Stand Trial: Can you defend yourself without memory? Mark O ’Brien Forensic Psychology Dr. Alina Perez Florida Institute of Technology April 13‚ 2012 Abstract The American court system sometimes calls on forensic psychologists to determine the fitness of a defendant to stand trial. This paper specifically looks at the defendant amnesia as criteria for determining competency. Specifically‚ the author first investigates the psychological standards for determining
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Principles of marketing Philip Kotler Topics Marketing Mix Experimental Marketing Singh Karnbeer BSBA MM-2 Teacher: Mr. Rosales Angelito Subject: Marketing 101 Report Marketing Marketing involves a range of processes concerned with finding out what consumers want‚ and then providing it for them. This involves four key elements‚ which are referred to as the 4Ps. A useful starting point therefore is to carry out market research to find out about customer requirements
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Summary The Hong Kong apparel manufacturer and retailer Giordano was chosen by the author for this report. This report discussed the orientation that the company exhibited toward the market place. And the major competitive issues facing by Giordano including the nature and level of competition‚ branding strategies‚ marketing mix‚ segmenting‚ targeting and positioning issues relating to Giordano. 2. Introduction Company Background Giordano‚ International Limited is a Hong Kong retailer of men’s
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Giordano: International Expansion Case Analysis Date submitted: Aug.9‚ 2010 Submitted by; dirtyicecream_90@yahoo.com 1.) How would you describe and evaluate Giordano’s product‚ business and corporate strategies? Corporate strategy: * Flat organizational structure * Concentrated on retailing Business strategy * Cost leadership * Niche * differentiation Product strategy: * Value for money product. * Excellent services. * Focused on core items.
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Introduction Giordano is a Hong Kong - based clothing company which has made a great success in breaking into the international market. By the end of 2012‚ Giordano has make it appearance in more than 40 territories‚ upon 2‚700 stores with over 8‚000 friendly staff and became one of the most recognized brand in the Asia Pacific region. The company has a long 31-year-process of developing (since found 1980‚ and the first store was open in the following year) and internationalizing with both
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Emerging Markets Case Studies Collection Emerald Case Study: Giordano: positioning for international expansion Jochen Wirtz Article information: To cite this document: Jochen Wirtz‚ "Giordano: positioning for international expansion"‚ Emerald Emerging Markets Case Studies‚ 2011 Permanent link to this document: http://dx.doi.org/10.1108/20450621111110500 Downloaded on: 26-03-2012 To copy this document: permissions@emeraldinsight.com Access to this document was granted through an Emerald subscription
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McCombs School of Business MAN 374 (04458) University of Texas at Austin Fall 2007 GENERAL MANAGEMENT AND STRATEGY COURSE OVERVIEW Joe Giordano jagintx@austin.rr.com Office: CBA 3.246 Text: Porter‚ Michael E. Competitive Strategy. (New York: Free Press‚ 1998). Office Hours: Tuesday or Thursday by Appointment. Contact in class or through e-mail to arrange time. Course Description Perspective and Themes This course is about the creation and maintenance of a long-term
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