567 Service Sector Marketing | Giordano | Positioning for International Expansion | Sheng-I‚ Chang (Becky)Chang-Ta‚ Yang(Frank)Chieg-Chiung‚ Chen (Jeff)September ‚ 15th‚ 2011 | Introduction Giordano established in 1981 by Jimmy Lai. It is a Hong Kong- based retailer of casual clothes targeted at men‚ women and children via its four company brands‚ Giordano‚ Giordano Ladies‚ Giordano Junior and Blue Exchange (Bitner & Zeithaml‚ 2011). Giordano is one of the best known and established
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Fifth Journal Entry Set 1 Find and cite your own (i.e. unique to your knowledge) example of a recent (i.e. last 3 years) article that has not been featured in this subject or the text either by lecturer‚ tutor‚ student or by the author of the text‚ in a respected business newspaper or journal‚ such as; the Australian‚ financial review‚ Business review weekly‚ The Economist‚ Business Week‚ Times‚ Harvard Business Review‚ or similar journal that features either: a. A new start-up – strategy planning/
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Giordano : International Expansion Presented by : # 1 Describe and evaluate Giordano’s product‚ business‚ and corporate strategies. Giordano Storefront Product Strategies : Value for money product. Excellent services. Focused on core items. Customer oriented. Corporate Strategies : Did vertical integration. Asian currency crises. Concentrated on retailing. Business Strategies : Differentiation. Cost leadership Nich # 2 Describe
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people. Based on the researches‚ we found out that Giordano is a profit organization which helps the company makes money by offering products and services. The Giordano company chart is using the functional structure. Functional structure is the classic organizational structure where the employees are grouped hierarchically‚ managed through clear lines of authority‚ and report ultimately to one top person. Functional structures that used in Giordano Company are Independent Non-executive Director‚
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this report is to analyze and describe about the case study of Giordano - a Hong Kong fashion company that specializes in manufacturing and selling the trendy clothes for men and women. Giordano was established by Jimmy Lai in Hong Kong in 1981 and expanded more and more several stores all over the world up to now. In this report also clearly maintains the successes as well as the limitations of Giordano in particularly international environment in each country. Branding philosophy is based on excellent
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CHAPTER 1 Background Company Giordano is a Hong Kong retailer of men’s‚ women’s and children’s quality apparel founded in 1981 by Jimmy Lai. Jimmy Lai was born 1948 in an impoverished Guangzhou‚ Guangdong‚ with family roots in nearby Shunde‚ Lai was educated to fifth grade level. Smuggled to Hong Kong aboard a small boat at the age of 12‚ Lai worked as a child-laborer in a garment factory for a wage of $8 per month. Rising to the level of factory manager‚ Lai speculated his year-end bonus
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half of the 16th century‚ members of the Vatican church began to investigate and sometimes execute members of society who did not agree with their views1. Among these people who were executed for going against the views of the Church was a man named Giordano Bruno. Bruno was born in 1548 and died in 1600‚ living for the start of the Roman Inquisition. Bruno was born in a town called Nola‚ which was located near Naples. Although he was born in Nola‚ Bruno only stayed there for the early part of his life
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Executive Summary Giordano Holdings Limited is a leading high-quality discount clothing manufacturer and retailer based in Hong Kong. The company has a striving geographical growth program with recently successful operations in several Asian countries. An emphasis of customer service is the basis of Giordano ’s competitive advantages. Combined with intense staff training regimes and a unique managerial approach‚ Giordano is also a market technological leader with highly efficient distribution channels
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producto‚ los negocios y las estrategias corporativas de Giordano. • Producto Ventas al detalle de ropa casual para hombre mujer y niños en cuatro marcas: Giordano‚ Giordano Ladies‚ Giordano Junior y Giordano Blue Star Exchange (BSE) Giordano Tiendas situadas en distritos de compras al detalle con mucho tránsito de personas a pie. Ropa casual en un inicio para hombre y después unisex‚ a precios razonables‚ imagen de marca moderna. Giordano ladies Elegantes blusas‚ pantalones de vestir y faldas
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mission is to create appealing‚ competitive and quality everyday wear for happy living. They hope to be the most preferred everyday wear brand. The working principle and core values of their company are customer oriented‚ innovate to excel‚ execute for success‚ work with passion and live the 7 Habits. The 7 Habits are “Be Proactive”‚ “Begin with the End in Mind”‚ “Put First Things First”‚ “Think Win Win”‚ “Seek First to Understand‚ then to be Understood”‚ “Synergize” and last but not least‚ “Sharpen the
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