[pic] Faculty of Business & Law International Banking Module Code：UGB 322 |Module Leader: Tim Zhou |Student Name: Sun Yufei | |Workshop Tutor: Charlton‚ Helen |Student Number: 119026298 | |Data: 3rd May 2012 | | 1. Introduction
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marketing a service‚ a company or a person‚ positioning is crucial to the success of any product. Positioning of that product or service is about how to get into the mind of the potential customer. When positioning a product a company wants the customer to recognize the product was designed especially for him or her. For marketers to develop a marketing strategy he or she must use different types of analysis to determine product positioning‚ competitive positioning‚ customer perceptions‚ and distribution-channel
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constantly endeavour at designing products that provide nutrition & taste to the common man. Most Britannia offerings are in the low & mid-range price segments. This is based on their understanding of the Indian consumer psyche. The value-for-money positioning helps generate large sales volumes for the products. Britannia Tiger is consumed by people of all ages‚ from the rich to the poor‚ living in cities & in villages. While some have it for breakfast‚ for others it is a complete wholesome meal. For
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domination of English has been proved as an international language all across with the coming of globalization in future‚ English is the language of diplomacy and international communications for the use of business‚ tourism‚ education‚ science‚ computer technology‚ media‚ Internet and etc. Without language‚ all the things couldn’t happen and stay in place like today. People nowadays who stand in the marketplace ordinarily using English as an international language for the purpose of fulfilling communicative
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| | | b. Titles‚ rank‚ and status carry a lot of weight. | | | c. Society accepts narrow differences in organizations. | | | d. Title carries little power‚ but status power is high. | | Question 4 Marks: --/1 The European Expansion (Scenario) You have been hired by a company to look at the ways to best move the company into the European market‚ but you have to first determine what kind of company you are dealing with. If the company that has hired you is primarily used
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| | Running Head: BRAND EQUITY AND POSITIONING Quaker Oats – Brand Equity and Positioning Abstract Brand equity and positioning are integral parts of any marketing campaign. Any product or service needs to provide value to its customers in order to be successful. A personal interview and research reveal information about the Quaker Oats brand‚ how it created equity and its position in the market. Having a solid foundation and keeping up with changes in trends and society are the keys to a
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SERVICE MARKETING CHAPTER 3 : Positioning Services in Competitive Markets Overview of Chapter 3 • Achieve Competitive Advantage through Focus • Market Segmentation Forms the Basis for Focused Strategies • Service Attributes and Levels • Developing an Effective Positioning Strategy • Using Positioning Maps to Analyze Competitive Strategy Achieve Competitive Advantage Through Focus Focus Underlies the Search for Competitive Advantage • Intensifying competition makes it important
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International business Important topics: Ch 12-The Strategy of International Business * Explain the concept of strategy. * Understand how firms can profit from expanding globally * Understand how pressure for cost reduction and pressures for local responsiveness influence strategic choice * Be familiar with different strategies for competing globally and their pros and cons. * Explain the pros and cons of using strategic alliance to support global strategies Ch 13-The Organization
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1982). Managing an international business is different from managing a domestic business for at least four reasons: (i) countries are different‚ (ii) the range of problems confronted by a manager in an international business is wider and the problems themselves more complex than those confronted by a manager in a domestic business‚ (iii) managers in an international business must find ways to work within the limits imposed by governments ’ intervention in the international trade and investment
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BSM 495 International Case Analysis Strategic and Organization Change at Black & Decker Known primarily for its power tools‚ Black & Decker is one of the world’s older multinational corporations. The company was founded in Baltimore‚ Maryland‚ in 1910‚ and by the end of the 1920’s had become a small multinational company with operations in Canada and Britain. Today the company has two well-known brands‚ Black & Decker consumer powers tools and its DeWalt brand of professional power tools
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