Page 1 of 8 ANZMAC 2009 Vertical Brand Extensibility: A Conceptual Framework Nicolas Pontes‚ Monash University‚ nicolas.pontes@buseco.monash.edu.au Colin Jevons‚ Monash University‚ colin.jevons@buseco.monash.edu.au Abstract Brand extension have been discussed to a great extent during the past two decades‚ however‚ most of the work has focused horizontal extensions and little attention has been payed to vertical brand extension. To fulfil this imbalance of existing knowledge‚ in this article
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2) For the global fashion apparel industry explain key dominant features and industry driving forces. Outline Zara’s strategies for leveraging this. Industry overview: The global fashion apparel industry is one of the most important sectors of the economy in terms of investment‚ revenue‚ and trade and employment generation all over the world. Some of its major contributors are: Significant consolidation in retail Increasing use of electronic commerce in retail Wholesale trade The
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PPBM4511 Mid Term Multiple Choice Identify the choice that best completes the statement or answers the question. ____ a. b. c. d. e. 1. The concept of exchange is important to marketing because: if all the conditions for an exchange are in place‚ then the exchange will be completed exchange provides money to marketers marketing activities help to create exchange marketing activities are a requirement for exchange to take place money is the only medium of exchange for business marketers
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OPERATIONAL MARKETING: L’OREAL & THE BODY SHOP L’Oreal is one of the largest cosmetics companies in the world. It produces and markets a range of make-up‚ perfume‚ hair and skin care products. The company’s products are sold under well-known brands such as L’Oreal Paris‚ Garnier‚ Maybelline‚ SoftSheen Carson‚ CCB Paris‚ L’Oreal Professionel‚ Kerastase‚ and Redken. It markets 19 global brands through three divisions: cosmetics (comprising of skincare‚ haircare‚ make-up‚ hair colorants‚ perfumes and
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Luxury Fashion Branding Trends‚ Tactics‚ Techniques Uche Okonkwo luxury fashion branding luxury fashion branding trends‚ tactics‚ techniques Uche Okonkwo © Uche Okonkwo 2007 Foreword © James Ogilvy 2007 All rights reserved. No reproduction‚ copy or transmission of this publication may be made without written permission. No paragraph of this publication may be reproduced‚ copied or transmitted save with written permission or in accordance with the provisions of the Copyright‚ Designs
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Competitive Intelligence – Samsung Electronics Project 4 Sarah Stottsberry Samsung Electronics is one of Samsung Group’s multinational corporations. Samsung Group is South Korea’s largest conglomerate that serves several major global industries including but not limited to electronics‚ machinery‚ chemical‚ financial services‚ engineering‚ and entertainment. Company Vision "Leading the Digital Convergence Revolution" Outstanding financial returns during the semiconductor boom of the
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The Burj Khalifa‚ in Dubai—the new holder of the title of World’s Tallest Building—is no less extravagant a media gesture. Unlike Wright’s design‚ to which it bears a startling resemblance‚ this building is very real—all one hundred and sixty stories (or two thousand seven hundred and seventeen feet) of it. For decades‚ skyscrapers have been topping each other in only small increments: Kuala Lumpur’s Petronas Towers (one thousand four hundred and eighty-two feet) are thirty-two feet taller than Chicago’s
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Fads‚ Fashions and Musicians of the 1970’s The 1970’s were a time of disco‚ music and rock and roll. This brochure will show you a little bit of everything from the decade‚ beginning with the “Fads.” The film Saturday Night Fever in 1977‚ starring John Travolta emphasized the discotheque of the 70s. John Travolta’s acting career got bigger after the movie and he later went on to act in “Grease” of 1978. Grease was one of the biggest musicals and is still known today. The soundtrack of Saturday
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luxury brands and industries in step with lifestyles‚ values and attitudes of modern society and culture? “Luxury is a necessity that begins where necessity ends” Coco Chanel The display of luxury signifies individual power and achievements. The manner which people dress reflects economic‚ political‚ social standing and self worth. Christian Dior quoted “it seems to me that women and men instinctively yearn to exhibit themselves”. Luxury in the fashion industry is usually defined in elements
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Summer Internship Report On Positioning Arvind Knitted Fabric In The US Brand Market REPORT Submitted To: MBA Office‚ IMNU Under partial fulfillment of Post graduate program in management (2011-12) Submitted By: PRIYANKA SINGH MBA – FT (2nd Year) Roll No. - 101136 Institute of Management Nirma University 1 Student Name: Roll No: PRIYANKA SINGH 101136 30th June‚ 2011 Date of Submission: Organization Name: Address: ARVIND LIMITED Santej Road‚ Tal Kalol‚ Distt- Gandhinagar-
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