A company’s product line consists of a set of products that relates to one another; for example‚ a line of breakfast cereals. The product mix combines several product lines. A company may sell a line of breakfast cereals‚ a line of laundry detergents and a line of household cleaners. Building and managing a profitable product mix can give a company a large market share and create multiple income sources. Sponsored Link Show your ad here Rs.2000 credit and 30 day support Advertise Now!www.Google
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PRODUCT Product can be defined as anything that can be offered to a market for attention‚ acquisition‚ use or consumption that might satisfy a want or need. Product can be classified into groups according to their durability or intangibility. As the products of Gardenia‚ it would be classified as non-durable goods. They are tangible goods that are normally consumed in one or a few uses. Gardenia is bread’s product. Such good include products that customers eat daily. This type of product are consumed
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Mobile USA Pricing Strategy1.) Given Virgin Mobile’s target market (14 - 24-year-olds)‚ how should it structure its pricing? The case lays out three pricing options. Which options would you choose and why? Be as specific as possible with respect to the various elements under considerations (e.g.‚ contracts‚ the size of the subsidies‚ hidden fees‚ average per-minute charges‚ etc.)Given Virgin Mobile’s (VM) target market (14 - 24-year olds)‚ I would recommend the company to structure its pricing based on
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Triple Bottom Line Home Topic Index Archives About Top of Form Bottom of Form 89 years of economic insights for Indiana The IBR is a publication of the Indiana Business Research Center at IU’s Kelley School of Business Get PDF of this article 369 The Triple Bottom Line: What Is It and How Does It Work? Timothy F. Slaper‚ Ph.D. Director of Economic Analysis‚ Indiana Business Research Center‚ Indiana University Kelley School of Business Tanya J. Hall Economic Research
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Assembly line From the beginning of times‚ most markets and products have been targeted to the bourgeoisie and/or anyone who could easily afford these products. But in the early 1900’s‚ an individual named Henry Ford‚ decided to change this idea and dared society to work for the success of the proletariat and the lowering of costs. Henry Ford‚ along with other individuals‚ created the highly praised “moving assembly line” and started the mind change in the targeting of markets. The assembly line was
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Product * A good‚ idea‚ method‚ information‚ object or service created as a result of a process and serves a need or satisfies a want. It has a combination of tangible and intangible attributes (benefits‚ features‚ functions‚ uses) that a seller offers a buyer for purchase. The Product Concept * This orientation holds that consumers will favor those products that offer the most quality‚ performance‚ or innovative features. * A philosophy that a good product creates its own market‚
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Montana‚ P. and Charnov‚ B. Management: A Streamlined Course for Students and Business People. (Hauppauge‚ New York: Barron’s Business Review Series‚ 1993)‚ pp. 155-169. Chapter 11: ORGANIZATIONAL STRUCTURES: CONCEPTS AND F0RMATS KEY TERMS departmentalization the grouping of related functions into manageable units to achieve the objectives of the enterprise in the most efficient and effective manner. delegation the process that makes management possible because management is the process of
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ONCOLOGY PRESCRIPTION DRUG PRICING: Cancer medication prices have been increasing since 15 years and has been affecting the patients as well the American Healthcare System. Cancer treatments cost nearly 20% to 30% of total out- of- pocket expenses for the patient and a financial burden of $20000 to $30000 per year. I hereby present a few facts about prescription drug pricing in U.S.A for oncology[1] [2] [3] [4] [5] [6] [7] [8] [9]:- • According to IMS Institute of Health Informatics‚ prescription
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Capital Asset Pricing Model (CAPM): Pros and Cons. CAPM defines the relationship between risk and return. The premise of the model is that the expected investment return varies in direct proportion to its risk‚ i.e.‚ the riskier the investment - the higher the return you should expect. Shows: • how much risk you are taking when investing in an instrument? • whether the instrument is rightly priced • whether you are getting sufficient return for the risk you are taking CAPM calculates the
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(PICC) lines are soft thin flexible tubing that are used for several different treatments. This lines are used for treatments such as giving intravenous medications and blood test. These lines are much different than any other; however‚ due to the fact that they cannot be inserted by any nurse. These lines must be inserted by a nurse who has had specialty training or a doctor. Both of these people must use a machine called an ultrasound to find the veins in the upper arm. Just like any other line‚ the
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