Alyssa Mayer Retail Management – Written Report 2 November 2011 Saks Fifth Avenue – Merchandising Saks Fifth Avenue is a lead retail organization offering a wide assortment of luxury fashion apparel‚ accessories‚ shoes‚ jewelry‚ and cosmetics. Their main target market is the upscale customer that is willing to pay for main designer brands and products such as Louis Vuitton‚ Ralph Lauren‚ and many others. Currently‚ Saks has 46 stores through 22 states that are usually free standing in distinct
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SWOT analysis The SWOT analysis is a strategic planning method which takes into account both internal and external factors. The internal factors are the strengths and weaknesses internal to the organisation‚ while the external factors are the opportunities and threats external to the organisation. * Strengths: characteristics of the organisation that give it an advantage on competitors. * Weaknesses: characteristics that put the organisation on a disadvantage relative to competitors.
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Diane von Furstenberg is known as many things. A daughter‚ a mother‚ a fashion designer‚ the list goes on and on‚ but most importantly she is a pioneer for women. In 1972‚ she turned the fashion world around with her signature wrap dress that changed women’s fashion forever. Today‚ she runs a fashion powerhouse that in many ways wasn’t supposed to exist. To discover the woman that Diane von Furstenberg is today‚ we must first tell the story of her mother. She was a prisoner of war in Germany
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Case Memo – Barilla SpA Student #: 68979111 Giorgio Maggiali‚ as director of Logistics for Barilla SpA‚ was acutely aware of the growing burden that demand fluctuations imposed on the company’s manufacturing and distribution system. In order to address this issue‚ he proposed the innovative idea of Just-‐in-‐Time
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Case Analysis 3 Barilla SpA MGT 371 Section 2 – Team 6 What is the impact of fluctuating demand on operations? Because of the way Barilla’s manufacturing process works‚ demand fluctuations have a significant impact on the company’s operations. Tight heat and humidity specifications in factory tunnel kilns require very specific sequences of pasta production‚ which means Barilla has limited flexibility in ramping up (or ramping down) the production of pastas experiencing unexpected demand levels
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BA462-Strategic Manament – Case B Geox: Breathing Innovation Into Shoes October 3‚ 2013 Innovation is the keyword in Geox. In apparel and accessories industries like Geox‚ innovation is not an easy thing to do because company’s revenues mostly rely on selling seasonally changing lifestyle goods and the company is jumping in the industries of maturity stage. It is unique that Geox‚ a relatively
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western fashion is becoming more and more popular than traditional Indian clothes. India’s fashion imports are rising by 11% a year. This shows that India’s economy is expanding because the country can now spend money on luxury clothing like Gucci and Giorgio Armani where as before they could not. 350 million Indians also speak English as well as their native language and as English is the world’s main trading language; this means that they can easily trade and communicate with more economically developed
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Sequel AG as a separate company devoted to the design‚ manufacturing and distribution of the Guess and the Swiss-Made Gc watch brands. The Sequel AG business is headquartered in Zug‚ Switzerland. Timex Group B.V. purchased the Italian design studio Giorgio Galli Design Lab in 2007. Tips to save www.couponcodes.co.uk is where you can find TIMEX discounts codes and coupons. We know how much money is worth today. We also want it but we can’t jeopardize your satisfaction. Hence for you we have some special
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accessible luxury. When Krakoff joined Coach in 1996 he helped position the company to lead in the “accessible luxury” segment. By 2000‚ Coach was dominating this market along with other competitors such as Michael Kors‚ Salvatore Ferragamo‚ Prada‚ Giorgio Armani‚ Dolce & Gabbana‚ and Versace. The luxury goods industry had a direct bearing on Coach’s profit potential. This effect can be explained
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BRAND MANAGEMENT Project on LOREAL L’Oreal Today’s Cosmetic market place is a huge global economy worth approximately $40 billion‚ mostly generated in the western countries but it is ever expanding into other global markets and these expand. One of the best known and oldest cosmetic providers is L’Oreal. Brand Personality The Brand personality of L’Oreal mainly reflects the attributes of being Competent and Sophisticated. Synonymous with the ’Because you’re worth it’ strap line‚ L’Oreal
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