SUMMARY Barilla SpA‚ an Italian manufacturer and world’s largest pasta producer that sells to its retailers largely through third-party distributors‚ experienced widely fluctuating demand patterns from its distributors during the late 1980s and Barilla suffered increasing operational inefficiencies and cost penalties. Brando Vitali‚ Barilla’s ex-Director of Logistics‚ proposed a Just-In-Time Distribution (JITD) system to counter this demand variation. This system required the distributors to share
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It starts off as a love story‚ with the main character of Guido (Roberto Benigni)‚ a Jewish-Italian meeting and falling in love with Dora (Nicoletta Braschi). They ultimately get married and have a son‚ Giosue (Giorgio Cantarini). Not long after‚ World War II breaks out‚ and the family is shipped out to a concentration camp‚ where Dora is separated from Guido and Giosue. In an attempt to sensor the horrors of their situation from his son‚ Guido pretends that their
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Shanghai Tang: The First Global Chinese Luxury Brand 1. What is a luxury brand and how is it different than a mass market brand? How does one build a luxury brand? 2. What might have accounted for Shanghai Tang’s unsatisfactory early results in building a global luxury brand? What could they or should they have done differently? 3. What strategies did they use to promote the brand? What worked and what didn’t work? How did they expand the brand? Was it a good strategy? 4. How
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POCA SNACK – PEPSI CO Pepsi Co‚ established about 100 years ago‚ is the owner of the Poca brand and one of the largest companies in the world‚ having a significant variety of carbonated‚ non-carbonated beverages‚ salty sweet and gain-based snack and other food which are available in more than 200 countries. PepsiCo Vietnam was established in 1991 (IBC) under the form of a joint-venture company‚ and became owned wholly by foreign businessmen in 2000‚ with a great many investments and supports
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“Fashion starts from you” It is truly said that fashion always starts from us (people) it is a temporary phase of materialistic life‚ which is highlighted and adopted by the consumers as a style or trend. From the production to runways and to the final consumers it goes through several processes‚ which are know as product development process. Executive Summary Ever since Guccio Gucci founded the house in Florence in 1921‚ the brand has been a destination for the world’s most discerning men
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The English language is nobody’s special property‚ it is the property of the imagination‚ it is the property of the language itself. For poet Derek Walcott the beauty of the English language lies in every single word he weaves together. His poems “a lesson for this for this Sunday is a metaphorical text on the morality of colonizers and those being colonized. The poem focuses on human nature’s inability to stay pure and the need to bend nature to its will. “The lesson is the same” is an extended
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Introduction BULGARI‚ Italy’s exclusive Rome-based jeweller‚ has shown a meteoric growth since its inception in 1884‚ expanding from one store to become an international company. Bulgari S.p.A. is the parent company and the owner of the BVLGARI brand: it performs coordination activities in the areas of product development‚ marketing‚ finance‚ information systems and management of human resources of the Bulgari Group. This report seeks out to analyse the various branding policies of BULGARI
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Business Ethics Across Cultures Article Review Ruth Lopez Axia College of University of Phoenix I have chosen “Cheats Can Prosper and Do” by Tony Harris from Australia‚ and “Italy Country Profile” by BBC News from Italy. Both articles provide an overview of the countries business ethics. In the article from Australia‚ the author reports that although Australia’s businesses rarely have any ethical issues they still can and do arise. The article about
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are; * Improve Fill Rates to Retail stores * Additional service without any extra cost * Reduces Inventory Holding costs b. What conflicts or barriers internal to Barilla does the JITD program create? What causes these conflicts? As Giorgio Maggiali‚ how would you deal with this? According to the case study‚ we can summarize the internal resistances as per below: * Sales Representatives feared reduction in responsibilities * Flattened sales levels * Risk of Inability to
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perform when made up into a garment. For fabric manufactures‚finishers and garment manufacturers‚ they can use the results of this test as a basis to do fabric specification‚ product and process development‚ quality assurance and process control(Giorgio M. Pier‚ 1995). Experimental 2.1 Test Methodology The F.A.S.T system‚ which was developed by the Australian International Wool Bureau‚ consists of three simple instruments and a test method. The FAST-1 compression meter gives a accurate
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