Giuseppe’s Original Sausage Company Case Analysis Giuseppe’s Original Sausage Company is a company that formed in late 1991 by Joe Cotrone in Memphis Tennessee. Because of USDA regulation issues the company did not did not open its doors right away but the sausages did make their way to the Memphis in May festival that highlighted Italy and Italian food. Finally‚ Giuseppe’s opened their doors in late 1992 after all the government regulations were complete. This was a gourmet sausage company that specialized
Premium Strategic management Sausage Marketing
1. What is Giuseppe Sausage Company’s Strategy? Giuseppe’s Sausage company strategy is to start small and work up to a larger clientele by initially concentrating on high quality‚ unique specialty sausages customized for clientele in their local region. Smaller companies are able to offer a wider variety of specialty sausages because they are only concentrating on a smaller client base whereas larger companies tend to focus on producing a few varieties to cover a larger customer base.
Premium Grocery store Marketing Supermarket
Bratwurst‚ 20% Breakfast sausage‚ 5% Vivio‚ and 5% other -Target- Mainly Female head of house‚ with Bratwurst targeting men through women head of house -Positioning-Bratwurst-mainly outdoor BBQ and grilling‚ between May and September majority of sales. Breakfast Links-special occasions or weekends. Vivio-piggyback the Italian(family) theme. -Sales-Bratwurst for the past 2 years have been non existent‚ with little potential growth in the near future. Breakfast sausage has actually seen a decline
Premium Sausage Qualitative research Focus group
The case study gives a good overview of the task that was set to new product marketing director Ann Banks. Also all steps that were taken to study consumers’ preferences are covered in details. As the case states‚ after the thorough analysis both “Family Connection” and “Clever Cooking” are viable positioning options. By the end of the case it becomes obvious that Banks should recommend Saxonville Sausage Company to adopt “Family Connection” concept. Since target consumers are mostly women who are
Premium Thought Cooking Consumer protection
SAXONVILLE SAUSAGE COMPANY CASE SUMMARY Saxonville sausage‚ a privately held company has been doing business for 70 years. In 2005‚ the company had revenues of approximately $1.5 billion from a variety of its fresh pork sausages. The company is producing three main types of products namely: bratwurst‚ breakfast sausage and an Italian sausage Vivio. The main source of revenue for the company is bratwurst (70%) followed by breakfast sausage (20%). But since 2004‚ the company is experiencing problems:
Premium Sausage Focus group
Saxonville Sausage Company Case study analysis 1. What is the current situation? The current date is March 2006 and Ann Banks‚ the new product marketing director of the Saxonville Sausage company has to present her plan‚ developed after a serious research process‚ for launching a national Italian sausage brand‚ in order for the company to achieve its profit objectives for the next fiscal year. Saxonville was a 70-year-old‚ family business‚ which produced a variety of pork sausage products
Premium Qualitative research Sausage Focus group
The Original Gift Company- Gifts Paradise We all must be well aware of the fact that choosing gifts for people is undeniably one of the hardest tasks to do. It takes days and days to think about the right gift for someone. Are you one of those people who spend days wondering what exactly the right gift should be for your loved one’s or you are among those who just want to make their special moments even more extraordinary? If yes‚ then you are at the right place- The Original Gift Company‚ which
Premium
Saxonville Sausage Company Background • Saxonville Sausage is a $1.5 billion manufacturer of pork sausage products • Its experiencing financial stress because its leading product lines have lately produced declining revenues in product categories that are realizing no growth. 2 Market position & condition • One product line‚ the Italian sausage brand “Vivio”‚ has recently experienced a significant increase in revenues • This has been the case with the entire Italian sausage category nationwide
Premium Qualitative research Sausage Brand management
can I‚ Ann Banks‚ product marketing director at Saxonville Sausage Company‚ suggest a suitable position for the Italian brand sausage Vivio? Options: I can choose from one these four concepts developed: a) “Family Connection” concept b) “Love” concept c) “Balance” concept d) “Creative/Clever cooking” concept Decision: Saxonville Sausage Company should use the “Creative Cooking” concept Reason: From the data on Italian Sausage Concept Assesment‚ it can be seen that both “Family Connection”
Premium Marketing Concept Abstraction
Case 3 : Saxonville Sausage Company I. Background Saxonville was a 70-year-old‚ privately held family business headquartered in Saxonville‚ Ohio‚ with 2005 revenues of approximately $1.5 billion. The company produced a variety of pork sausage products‚ predominantly fresh sausage as opposed to smoked or semi-dried. The heart of the business consisted of branded products: bratwurst (70% of Saxonville’s revenues); breakfast sausage‚ both links and patties (20% of revenues); and an Italian
Premium Sausage