group) • Power in discourse- the ways in which power us manifested in situations through language • Power behind discourse- the focus on social and ideological reasons behind the enactment of power. (Gender‚ class etc.) • You cannot look at how power is communicated through language without looking at the society. • Language is underpinned by strong ideological perspectives. • No example of language used is a completely neutral. Fairclough- Synthetic personalisation- Basically when
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Socio-Cultural Problems faced by Disney Walt in Overseas Markets. Penetrating overseas market in not an easy task for business organizations and this is because of the diversity of our social-cultural differences which greatly define tastes and preferences. Walt Disney is one of such international organization that has faced the hurdles of international marketing for instance‚ the penetration of in Chinese market. Most firms assume the penetration in an overseas market is an uphill task; however
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Language is a key entity for survival in life. Without language‚ people would not be able to communicate. It is used in a variety of different ways and there are many different sounds languages make throughout the world. It is especially used for communicating in the business world. Since the United States is a world power‚ many say that English has become more prevalent in the global marketplace. Is English really becoming a worldwide language? Charles Foran answers this question in his essay‚
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English as an International language – Good or Bad? Are we witnessing the definitive rise of English as a truly global language? This prospective development is an issue that is heavily discussed. English has for a long time been the world’s dominating language. There are two prime reasons for its high frequency all over the globe. First of all‚ the vast influence of Britain as a former colonial power; secondly‚ the subsequent dominance‚ politically and economically‚ of the United States.
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CASE 1: ETCH-A-SKETCH ETHICS. QUESTION 1: Was it ethical of the Ohio Art Company to move production to China? What were the economic and social costs and benefits of this decision? What would have happened if production had not been moved? The decision to close and move a plant raises important issues about the social responsibilities of a corporation. To make an ethical judgment‚ one must look at the impact the decision has on various stakeholders. On a macroeconomic level‚ both the US and
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idioms paly an important role in English language. They represent the national culture and they are the core in language. The fgurative meaning and unity of idiom make the language colourful and vivid. Keywords: Figurative idiom; English language; Unity With the continual development of human society‚ language is developing as a tool which of people using it to express thoughts and communicate with each other. In all the elements of language‚ the change of lexicology is fastest
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using English as an official language in higher judiciary was “a legacy of the British rule” which should be scrapped. The Department of Official Language in the Ministry of Home affairs filed its affidavit in response shooting down the idea of amending the Constitution to make Hindi the official language for conducting court in higher judiciary‚ and relied upon a report by the law commission in this regard. Now the Issue that arises is that whether it is practical to use any other language as means
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What is the future of English as a global language? The world is changing so rapidly‚ from national politics to people’s livelihood. Definitely‚ language is one of the most important characteristic among there. English‚ which is considered as the world language at present‚ facing with sophisticated problems. Actually‚ the situation could persist on till the future. In my view‚ the future of English as a global language may be as the concave and convex sides of a nutshell‚ it is hard to foresee that
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English for American Official Language When I was eleven years old‚ I was adopted from Russia. I came into American knowing no English at all. The struggle I went through to learn the language was almost unbearable‚ but with the help of others and my hard work‚ I was able to become fluent. I learned this language because there are no schools that teach in Russian in America‚ and I wanted to become part of American culture. English is spoken by more people than any other language in the world
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Speak “Right” English: The Unconstitutional Standard English Language Ideology In this essay‚ I question the validity of Standard English Language Ideology. Moreover‚ I employ the research done by Nelson Flores and Jonathan Rosa‚ Samy Alim and other authors to support my argument that the enforcement of Standard English Language violates the rights of American citizens‚ especially those minorities whose first language is not English. This includes the right of free speech and the right of equality
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