consumer behavior as an academic discipline and the marketing concept Ans The study of consumer behavior enables marketers to understand and predict consumer behavior in the marketplace; it is concerned not only with what consumers buy but also with why‚ when‚ where‚ and how they buy it. Consumer research is the methodology used to study consumer behavior; it takes place at every phase of the consumption process: before the purchase‚ during the purchase‚ and after the purchase. Consumer behavior is interdisciplinary;
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Organizational Behavior: “Organizational behavior can be defined as the understanding; prediction and management of the human behavior affect the performance of the organizations.” - Fred Luthans The study of Organizational Behavior (OB) is very interesting and challenging too. It is related to individuals‚ group of people working together in teams. The study becomes more challenging when situational factors interact. The study of organizational behavior relates to the expected behavior of an individual
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Chapter #1: What is Organizational Behavior? Manager: An individual who achieves goals through other people. Organization: A consciously coordinated social unit‚ composed of two or more people. That functions on a relatively continuous basis to achieve a common goal or set of goals. Q1: What is the importance of Interpersonal Skills? 1. Lower turnover of quality employees. 2. Higher quality applications for recruitment. 3. Better financial performance. Q2: What do Managers do in
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The Brain and Reflex Behaviors The growth of the brain is a lifelong process fundamental to physical‚ cognitive‚ and emotional development. Building of the brain The functions of the brain and the reflexes derive from the central nervous system. The central nervous system is located in the brain and the spinal cord‚ which is a bundle of nerves running through the backbone. The nervous cord in spine then branches out into a peripheral network of nerves extending to every part of the body
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Teeya Clarke OB Chapt. 4 Review November 6‚ 2013 1. What is the difference between emotions and moods? What are the basic emotions and moods? Emotions are feelings directed towards someone‚ while moods are less emotions that rise without specific reasoning. Basic emotions varies by culture‚ but are wonder‚ love‚ hatred‚ desire‚ joy and sadness 2. Are emotions rational? What functions do they serve? Emotions are critical to rational thinking‚ and they require thinking in order for people to
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Deviant behavior refers to behavior that does not conform to norms‚ does not meet the expectations of a group of a society as a whole. After birth‚ children begin to experience situations with others. They are taught what he or she should and should not do‚ what is good or bad and what is right or wrong. Learning habits that conform to the customs and traditions of the groups into which the child is born develops a system of values. These values provide justification and motivation or for wanting
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QuikTrip: QuikTrip’s purpose to give people the opportunity to grow and succeed has made it a favored place not only to work‚ but also to shop. QuikTrip (QT) is a Tulsa-based chain of convenience stores primarily found in the Midwestern and Southern United States. The first QuikTrip was opened in 1958 in Tulsa‚ Oklahoma by Chester Cadieux and Burt B. Holmes. QT promotes its gasoline as "high-quality" through guaranteeing it. In 2005‚ QT and Chevron were the first two retailers to earn a "Top Tier"
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the definition of psychology as well as behaviorism‚ cultures and diversity‚ and cognitive as well as examples of each. Introduction Psychology is a science that focuses on studying the mind‚ thought‚ and human behavior. Edition: (Board‚ 2011) Why would one want to study psychology? It only natural for one to want to understand their own thoughts and behaviors and the thoughts and behaviors of those around you the study of psychology complement your curiosity about yourself and others by describing
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Organization Behavior Organization Behavior Table of Contents Introduction 2 LO 1: Understanding the relationship between organizational structure and culture 3 1.1 Compare and contrast different organizational structures and cultures 3 1.2 Explain how the relationship between organization’s structure and culture can impact on the overall performance of the business. 6 1.3 Discuss the factors which influence individual behavior at work. 7 LO 3: Understand ways of using motivational theories
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Replacing lower-rank employees each year can also be costly and can lower productivity in the early months of adoption. The effectiveness of Forced ranking performance appraisal is dependent on the type of industry an individual is employed in. If an employee is in the sales or manufacturing industry‚ then Forced ranking may be effective because there is a clear output in terms of sales or quantity of outputs produced‚ thus employee needs to meet the target. For example‚ in marketing department‚ the force
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