Journal of Consumer Research Inc. Brand Community Author(s): Albert M. Muniz‚ Jr. and Thomas C. O’Guinn Source: Journal of Consumer Research‚ Vol. 27‚ No. 4 (March 2001)‚ pp. 412-432 Published by: The University of Chicago Press Stable URL: http://www.jstor.org/stable/10.1086/319618 . Accessed: 29/09/2011 15:11 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use‚ available at . http://www.jstor.org/page/info/about/policies/terms.jsp JSTOR is a not-for-profit
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...conservative commentator Philip Oppenheim...argued recently that in Britain‚ it’s supermarkets that profit most from fair trade sales. They charge a premium for fair trade bananas‚ for example‚ while a "minuscule sliver ends up with the people the movement is designed to help"... Here is more. In case you don’t know‚ fair trade sells a product at a premium price‚ under the promise that the workers are treated better and paid more. But will that improve living standards? Hmm...this sounds
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Consumer Behavior Models in Tourism Analysis Study Muhannad M.A Abdallat‚ Ph.D. Assistant Professor Hesham El –Sayed El - Emam‚ Ph.D. Assistant Professor Department of Tourism and Hospitality‚ Faculty of Tourism and Archeology King Saud University ABSTRACT The theories of consumer decision-making process assume that the consumer’s purchase decision process consists of steps through which the buyer passes in purchasing a product or service. However‚ this might not be the case. Not every consumer
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in Pakistan" from Anti Essays‚ your source for free research papers‚ essays‚ and term paper examples. Energy crisis in Pakistan Energy crisis in Pakistan are one of the major reasons which are hindering the economic growth of Pakistan. Unavailability of power is affecting directly or indirectly on every sector of life. Making people feel frustrated as well as helpless. The load shedding span has mounted to almost 12 hours a day to industries and about 8 hours to domestic consumers. This destructive
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Consumer behavior 1. You are the brand manager of a new line of light weight autofocus‚ economically priced digital cameras. Describe how an understanding of consumer behaviour will help you in your segmentation strategy and promotion strategy. What are the consumer behaviour variables that are crucial to your understanding of this market ? The specification of five elements creates a promotional mix or promotional plan. These elements are personal selling‚ advertising‚ sales promotion
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different sizes from giant firms to individual businesses. The responsibilities of a CEO‚ as a result‚ have been classified by a large amount of research to help to improve management efficiency. It is essential for CEOs to recognize their specific responsibilities in different sizes of companies‚ which are to be compared and contrasted in the following three phases‚ management models‚ obligation sharing and social responsibilities. For CEOs in both large and small companies‚ the responsibility
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A. Brief abstract / overview of case study Abstract The purpose of this paper is to answer the following questions: How should Wells Fargo Position it self for the future? Should it strengthen its retail presence‚ grow internationally‚ or move into the void created by the disappearance of investment banks? Develop Projected Financial Statements that fully assess and evaluate the impact of the proposed strategy. How are the acquisitions / growth financed? Will debt be increased further‚ or ownership
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As far back as the time when man first discovered ways to communicate with one another he has attempted to understand and explain the course of historical events. In considering the historical development of scientific psychology two main views of the historical progress the field of science have emerged: personalistic theory and naturalistic theory. The personalistic theory often times called the “great man” theory holds that a chosen few individuals are unique in that they are endowed
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Cancel Exam. Questions 1 to 20: Select the best answer to each question. Note that a question and its answers may be split across a page break‚ so be sure that you have seen the entire question and all the answers before choosing an answer. 1. The two most well-known alkaline earth metals are A. calcium and magnesium. B. magnesium and barium. C. strontium and radium. D. calcium and barium. 2. Refer to the periodic table of elements (Figure 30 in your study unit) to help you answer
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Golden Glow Soap 1. Discuss the nature of problem(s) in this case? 2. Suggest the kind of consumer research needed? How should Golden Glow be positioned/ repositioned to bring about the desired change among consumers? Give your reasons Anil Mahajan absent -mindedly ran his finger over the cake of soap before him. He traced the name ’Golden Glow’ embossed on the soap as he inhaled its unmistakable sesame fragrance. It was a small soap‚ almost like a bar of gold. There were no frills‚ no coloured
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