Journal of Retailing and Consumer Services 20 (2013) 400–407 Contents lists available at SciVerse ScienceDirect Journal of Retailing and Consumer Services journal homepage: www.elsevier.com/locate/jretconser A model of consumer’s retail atmosphere perceptions Steven W. Rayburn 1‚ Kevin E. Voss n Spears School of Business‚ Oklahoma State University‚ Stillwater‚ OK 74078‚ United States a r t i c l e i n f o a b s t r a c t Available online 12 February 2013 The authors propose a new model of
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Enters the Marketplace by Elisabeth Rhyne and Robert Peck Christen ABSTRACT The past few years have seen an acceleration in the creation of commercial microfinance programs. The demonstration effect of profitable microfinance institutions (MFIs)‚ combined with market forces in newly-liberalized financial markets‚ created the conditions for this rapid expansion. Bolivia‚ Chile‚ Paraguay‚ Uganda and Bangladesh are the focus countries for this paper‚ although the authors draw examples from other countries
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Marketing Performance‚ Pearson Education. Armstrong‚ G‚ Adam‚ S‚ Denize‚ S‚ Kotler‚ P‚ 2015‚ Principles of Marketing 6e‚ Pearson Australia Gwin‚ C‚ 2003‚ Product Attributes Model: A tool for evaluating brand and positioning‚ Baylor University‚ EBSCO Publishing‚ Journal of Marketing: Theory and Practice. Pg. 30. Pendergrast‚ M‚ 2013‚ For God‚ Country‚ and Coca-Cola: The Definitive History of the Greta American Soft Drink and the Company that Makes It‚ Basic Books.
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How does consumer society give us choice? In this introduction to appositely answer the question on whether consumer society gives us choice‚ i will be firstly be discussing what consumerism is within the context of cultured capitilist society. Within this essay I will disclose a counter-arguement which will assist me within the context that surround this discussion. To do this i will be examining the following beneficial texts from ’Making Social Lives.’ The following relevance within this source
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Today when consumer culture in France is thought of the first thing that come to mind is high end clothing‚ fancy jewelry‚ expensive boutiques‚ and who could forget Louis Vuitton. The consumer culture of today in France is geared towards high-style‚ well dressed women but this was not always the case. This culture has been many years coming. Many changes in this consumer culture came about in the time periods surrounding World War I. In this essay I will be tracing the change in women in the consumer
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Eulogy for Romeo from the Viewpoint of Friar Lawrence People of Verona‚ we are here today to grieve the loss of a precious child of God and most precious son to the Montague family. Romeo Montague was a young man who was like a son to me who has passed away due to a series of misfortunate events involving; who he believed was the love of his life‚ Juliet of the house of Captulet and myself. It is a fact that Romeo passed away far too soon however‚ we can still remember the memories and lessons that
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MarketPlace: Handwork of India Strategic Plan 1. Introduction 2 2 History and Accomplishments 2 3 Leadership in Design 3 4 Recent Developments 4 5 Purpose 4 6 Strategic Objectives 5 7 Strategic Plan 6 I Positioning 6 II Product 8 III Direct Marketing 10 IV Indirect Marketing 12 V Operations 12 VI Strategic Capital Campaign 13 VII Budget 15 8 Management Team Biographies 16 9 Board of Directors Biographies 17
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To: Bob CEO From: Robert Buffone‚ President‚ Iron Re: Marketplace Report Date: November 20‚ 2012 The market segments that were targeted are Travelers and Mercedes. The first brand I tried to sell was a portable laptop for the Travelers market. I assumed that it would have been a big hit since none of the other competitor brands created a laptop‚ only desktops. Compared to my competitors‚ Travelers accepted the laptop with the least amount of software instead of my product with all of the
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total net cost $212‚500. 2) The depreciation tax savings in each year of the projects economic life‚ this will show how much the tax savings will be depreciated each year using the MACRS method 3) the projects incremental cash flows? This shows the company profit for each of the eight years. Net Cost MACRS Tax Rate Depreciation Tax Savings $ 212‚500 0.20 $ 42‚500 40% $ 17‚000 $ 212‚500 0.32 $ 68‚000 40% $ 27‚200 $ 212‚500 0.19 $ 40‚375
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Industrial Marketing Management 32 (2003) 187 – 198 Electronic transportation marketplaces: a transaction cost perspective Thomas J. Goldsbya‚*‚ James A. Eckertb‚1 a Fisher College of Business‚ The Ohio State University‚ 554 Fisher Hall‚ 2100 Neil Avenue‚ Columbus‚ OH 43210‚ USA b Haworth College of Business‚ Western Michigan University‚ Kalamazoo‚ MI‚ USA Abstract Electronic transportation marketplaces (ETMs) are Internet-based mechanisms that match buyers and sellers of transportation
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