BMAKT2201 BMAKT2201 • INTERNATIONAL MARKETING CHAPTER 1 – INTRODUCTION TO INTERNATIONAL MARKETING Noraizan Abdul Rashid Faculty of Business Management & Globalization Tel : 603 8317 8833 (Ext 8125) Email: noraizan@limkokwing.edu.my WHAT IS MARKETING? • Marketing Involves: – Focusing on the needs and wants of customers – Identifying the best method of satisfying those needs and wants – Orienting the company towards the process of providing that satisfaction – Meeting organisational objectives
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The Just or Unjust Dillon S. Mike C. In reading Dante’s Inferno‚ there were many just punishments that correlated with there punishments. There are three that stand out as just and equal to the sins that were committed. The fortune tellers‚ hypocrites and thieves are some examples of suitable punishments. The fortune tellers predicted the future and for a just punishment they have their heads on backwards‚ because they looked into the future and now they can only see what is behind them
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Book Review – There Are No Children Here by Alex Kotlowitz Summary There Are No Children Here is a story of the struggles two preteen boys live with while growing up in the projects. From the first pages the scene is set amongst the all too familiar gun fire blazing through the neighborhood. This story is of eleven year old Lafeyette and nine year old Pharoah dealing with the daily fight for survival in inner-city Chicago circa 1987. The boys are living in an apartment at the Henry Horner
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IF YOU THINK YOU CAN‚ YOU CAN “IF YOU THINK YOU CAN‚ YOU CAN” is a common phrase which we often use in vain.It means that if you have will and determination you will always find a way to success. For reaching the peaks of glory you should have a will to cross any hurdle that comes in your way. WINNERS NEVER QUIT AND QUITTERS NEVER WIN. Life’s battles don’t always go To the stronger or faster man. But sooner or later the man who wins‚ Is the man who thinks he can. Good morning everyone‚
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countries all scrambled for authority and control‚ following the British Empire’s success and wealth. The reasons for this sudden hunger to imperialize africa was due to social darwinism‚ nationalism‚ and the vast raw materials africa had to offer. This raid of european people had great to effect to the african people. The colonization of new land was not uncommon. The colonization of Africa was justified by Social Darwinism. The best example of social darwinism is in the poem‚ The White Man’s Burden
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International and Domestic Marketing Comparison Paper Name University of Phoenix – MKT/450 January 14‚ 2013 Professor: Name India is the second most populated country in the world‚ with nearly one billion people. It has the business environment that attracts multinational companies (MNCs) and because of its massive market size and positive business climate‚ American firms such as General Electric‚ General Motors‚ McDonald
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information can reduce these costs and result in a true competitive advantage. Producing‚ maintaining and nurturing valuable information requires a structured approach such as Information Value Chain. IVC involves defining information Requirement‚ Acquisition‚ Processing and Distribution with the secondary support of HR‚ IT infrastructure‚ Knowledge Management and Information Governance to convert abundant information for valuable information for use in decision making. How IVC Gives Competitive
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Inter-Mar L1 objectives basic concepts=international marketing‚internationalization‚global orientation etc. why and how firms go international=inter‚ external motivations different types of inter-mar-organizations=5types definition the marketing of goods and services across national boundaries it involves; identifying international marketing opportunities providing products and services that meet international market needs communicating with international audiences delivering products internationally
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information can reduce these costs and result in a true competitive advantage Producing‚ maintaining and nurturing valuable information requires a structured approach such as Information Value Chain. IVC involves defining information Requirement‚ Acquisition‚ Processing and Distribution with the secondary support of HR‚ IT infrastructure‚ Knowledge Management and Information Governance to convert abundant information for valuable information for use or decision making. How IVC Gives Competitive
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Internet International Marketing Students are to present a research report on the implications of Internet technology in the international marketing of the firm. More specifically‚ the impact of the Internet on international marketing performance indicators such as sales from international customers has become clear (Mathews‚ Healy and Wickramasekera 2011). International marketing managers must be aware of this changing environment and the impact on marketing activities in international markets
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