1 PREFACE This marketing assignment pertains to the needs and wants of consumers in the consumer durables category. Within this category‚ we have specifically chosen the laptop industry‚ to illustrate clearly the wants and needs of consumers and the various elements of the marketing mix used‚ in order to satisfy them. There are 6 major players in this market are HP‚ Lenovo‚ Dell‚ Sony VAIO‚ Acer and HCL; and also many smaller but niche players like Toshiba‚ Panasonic and Apple‚ Samsung
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Rosenberg to start The Open Kettle‚ a doughnut shop in Quincy‚ Massachusetts. Two years later‚ The Open Kettle changed its name to Dunkin’ Donuts. Today‚ Dunkin’ Donuts stores can be found in over 32 countries‚ and they serve 70 varieties of doughnuts‚ along with hot and cold coffee drinks‚ bagels‚ breakfast sandwiches and other baked goods. Dunkin’ Donuts parent company‚ Dunkin’ Brands Inc.‚ also franchises Baskin-Robbins‚ and the two concepts are sometimes co-branded. In 1946‚ Bill Rosenberg founded
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Dunkin’ Donuts Case 1- The coffee industry in which Dunkin’ Donuts and Starbucks are competing is highly competitive industry. The threats from new entry is high because there is no entry barriers‚ the threats from rivals is high because the main competitors are aggressive in trying to attract the customers even the small baking stores. However‚ Dunkin’ Donuts has a superior position because of its high quality products‚ the perception of being simple and easy to get‚ accessibility‚ and strong
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A Christmas Carol The Ghost of Christmas Past looks like a child with young smooth skin‚ but he has white hair like and old man. The ghost shows scrooge his past‚ Scrooge had forgotten all about the past until the ghost showed him. When scrooge was young he was Fezziwig’s apprentice‚ scrooge was at a Christmas party having lots of fun. Scrooge liked the past and sees how nice FizziWig was to his workers. Scrooge was always mean to Bob Chrachit and wishes he could say something nice to him. Scrooge
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Overview of Donut Factory Donut Factory is based in Singapore. We specialize not only in gourmet donuts made from our proprietary recipe‚ but also in meals‚ snacks and an extensive array of beverages. We opened our first ’theatre style’‚ take-away outlet in December 2006 and were blown away by the fantastic response we received from our customers starting day one. Since then‚ we continuously push ourselves to offer an innovative array of products at our take-away outlets and our contemporary
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then‚ satisfying the wants and needs of the consumers. But many observers say Marketing goes beyond this- by creating wants and needs that may not yet be existing‚ then working satisfying them. If you agree with the second assertion‚ can you name 5 products or services that have as being new to the market‚ flashing back 15 years ago? ____________ It is once said that necessity is the mother of all invention. Necessity is defined as “an imperative requirement or need for something”. Thus‚ inventions
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Customer Needs in e-Services 1 Running head: CUSTOMER NEEDS IN E-SERVICES How e-Services Satisfy Customer Needs: a Software-aided Reasoning Ziv Baida1‚2‚ Jaap Gordijn3‚ Hans Akkermans3‚ Hanne Sæle4 and Andrei Z. Morch4 1 Faculty of Economics and Business Administration‚ Free University Amsterdam‚ The Netherlands 2 e-Rational‚ Amsterdam‚ The Netherlands 3 Faculty of Sciences‚ Free University Amsterdam‚ The Netherlands 4 SINTEF Energy Research‚ Norway Customer Needs in e-Services 2
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DUNKIN DONUTS In almost everything but prices‚ the first Dunkin’ Donuts on Southern Artery in Quincy is a blast from the past‚ complete with its old-fashioned script outdoor sign‚ question mark counter with stools‚ doughnut tables‚ and baked goods on display as you enter. The retro renovation‚ which was recently completed‚ is the only restaurant that will be renovated in this decor. Bill Rosenberg opened a doughnut restaurant named "Open Kettle" in 1948 in Quincy on Southern Artery. In 1950
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Kernisca Donacin Obesity in Adolescent Back in my days my brother‚ sisters and I was always fortunate to have a two parent household. What was even better‚ a stay at home mom who cater to our every needs. Whether its school meetings‚ recitals and any of our game‚ she was always there. What was even better about having a stay at home mom‚ was something we didn’t realize‚ something that I could probably say that kept me growing healthy‚ strong and in shape and that was‚ she always made
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1950s and 1960s.With the rapid improvement in marketing‚ there is an strong argument‚ which is marketing shapes the needs and wants or marketing reflects the needs and wants of customers. People used to define that marketing is selling goods which people do not really need. However‚ marketing concept defined as “achieving organizational goals depend on determining the needs and wants of target markets and delivering the desired satisfaction more effectively and efficiently than competitors” (kotler
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