CUSTOMER RELATIONSHIP MANAGEMENT IN MARKETING FINANCIAL SERVICES (A CASE STUDY OF UNIBANK GHANA LIMITED) ABSTRACT Customer relationship management is a customer focused business strategy that dynamically integrates sales‚ marketing and customer services‚ in order to create and add value for the company and its customer. Consequently‚ the research project addresses problems of customer relationship management in the banking industry. Some of the problems are in the past few
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London Games gives Singapore hoteliers a boost Singapore based hoteliers are doing brisk business in London‚ for the period of the upcoming London Olympic Games. This article was published on 25 June‚ 2012 written by Yasmine Yahya on The Straits Times newspaper. Which 95% of the rooms of The Ascott‚ Millennium & Copthorne Hotels (M&C) and Frasers Hospitality were booked. The games had actually started on 27 July‚ 2012. In addition‚ GuocoLeisure will also have benefit like for example 5‚000 rooms
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Supply and Demand XECO 212 April 10‚ 2011 Supply and Demand In economics supply and demand refers to the relationship between the accessibility of a good or service and the need or wish for it amid buyers (Microsoft‚ 2009). Our daily lives are affected by supply and demand. Demand is based on the price of a product‚ the price of related products‚ and customer’s salary and preference. Supply can rest not only on the price available for the product but also on the cost of similar products
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Detailed explanation of the principles of customer service Principles of good customer service is very important to give excellent customer service and to make the customer want to return the importance of customer service is to ensure the needs and wants of customers are met by the organisation‚ meeting customer expectations and ensuring satisfaction. Customer service aims to provide support and the best experience to a customer through actions that are taken by the seller. This includes actions
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SUPPLY AND DEMAND Monica Minj SUID: 1834386 Seattle University Supply and Demand Supply and Demand is the most fundamental concept in economics and it plays a vital role in determination of price of goods in the market. Supply is the ability of a market to offer a product at a particular price and demand is the quantity of a product or service demanded by the people at a given price. The correlation between the price and quantity supplied is known as the supply relationship whereas the relationship
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27. a Assume that employers and workers agree that real wages should rise by 2% next year. If inflation is expected to be 2% next year‚ what will workers ask for in regard to wages next year? From the question we know that employers and workers want to raise real wages by 2%. But inflation will be 2% in next year. Actually‚ the employers and workers do not changer their real wages‚ so they shod ask for the real wages rise to 4%. b If inflation is expected to be 4% next year‚ rather than
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Demand and Elasticity Linear demand curve: Q = a – bP Elasticity: E d = (ΔQ/ΔP)/(P/Q) = -b(P/Q) E d = -1 in the middle of demand curve (up is more elastic) Total revenue and Elasticity: Elastic: Ed < -1 ↑P→↓R (↑P by 15%→↓Q by 20%) Inelastic: 0 > Ed > -1 ↑P→↑R (↑P by 15%→↓Q by 3%) Unit elastic: Ed = -1 R remains the same (↑P by 15%→↓Q by 15%) MR: positive expansion effect (P(Q) – sell of additional units) + price reduction effect (reduces revenues because of lower price (ΔP/ΔQ)/Q)
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Analysis of the Three Plans for Reconstruction The American Civil War‚ lasting from 1861-1865‚ was the most severe military conflict the country had seen; it involved the United States of America (the Union)‚ and eleven secessionist Southern states (the Confederate States of America). The war was the upshot of decades worth of political‚ social‚ and economic conflict between the agricultural South‚ which produced mainly cash crops such as cotton‚ tobacco‚ and sugarcane‚ and the industrial North
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A study of customer satisfaction with life insurance in Chandigarh tricity. Ads by Google HDFC Life Term Insurance 1 Cr. Life Cover@just रु 24/day. No Medicals upto 75L Cover* Buy Now www.buyhdfcslonline.com Abstract: Over the last few years‚ developments in the insurance sector have resulted in a paradigm shift in the way the business is conducted. Customer servicing today has become the focal point of insurance companies. However‚ there is absolutely no exaggeration in mentioning that the amount
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Customer Service at Datatronics Datatronics is an organization that serves their customers with Enterprise Resource Planning integrated solutions. Their growth is mainly attributed to acquisitions of smaller competitors. E-Z RP was such a company that despite its inferior size compared to Datatronics was able to succeed and outperform Datatronics on grounds of customer service and customer satisfaction. Datatronics recognized the fact and acquired E-Z RP with the aim to improve in that respective
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