tingRURAL MARKETING By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural India 740 million people 24 languages… 1642 Dialects 6‚38‚691 villages and 5‚164 towns 70% population still rural & agrarian 41% are illiterate 56% HH - no access to electricity 70% HH have no bank account 96% have no telephones 7% have two wheelers & 1.3% have 4 wheelers By: Kumar Gaurav Rastogi. ( MBA‚ CUIM) Rural Market Structure Demographic Environment Physical
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WHISTLING WOODS TOURS AND TRAVELS ‘RURAL INDIA…Pure. Natural. Unspoiled. The way life should be…’ About Rural Tourism Villages are abundant in refreshing greenery‚ openness‚ fresh natural airs‚ pastoral beauty‚ and touching and winsome rustic simplicity. Far away from the hustle and bustle of congested cities’ life‚ and polluted air & ambience‚ villages offer fresh comforting breezes‚ lavish openness‚ and pleasant & soothing solitude. Thus‚ the village tourism is an expedient means of spending
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Rural Diversification: The Lake District: Farm Diversification: In the Lake District‚ there are a number of ways in which farm diversification has taken place. For example‚ as the income that farmers receive has decreased‚ they have to creative new ways to make money. On way of doing this is when their sheep are clipped‚ although their fleece is poor quality and colour‚ they can sell it for loft insulation or carpets. Also‚ the Lake District has become a popular tourist destination and as a result
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it is targeting youth by promoting its products on MTV and hoardings in strategic locating in all metro cities. It is playing the herbal game by positioning its products on the nature and health platform. Company want to increase its penetration of rural product. Facts and figures ----:: i } Ayurvedic soap medimix rose meteorically from Rs.65crore four year ago to Rs.225crore in 2003. ii } Medimix got an ORG rating of nine among soap categories
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\ EVALUATION / IMPACT ASSESSMENT OF “RURAL SPORTS PROGRAMME” CENTRE FOR MARKET RESEARCH & SOCIAL DEVELOPMENT 198‚ PAGE ABBREVIATIONS EXECUTIVE SUMMARY 1 BACKGROUND 1-10 2 METHODOLOGY 11-17 3 PROFILE OF RESPONDENTS 18-26 4 AWARENESS 27-33 5 ORGANIZATION & REGULARITY OF EVENTS 34-50 6 SUPPORT & RECOGNIZATION OF SPORT PERSONS 51-74 7 INFRASTRUCTURE & BUDGET 75-96 8 SUCCESS & FAILURES 97-108 9 CONCLUSION & RECOMMENDATION
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ISSN 1020-7317 4 Marketing Extension Guide Planning and designing RURAL MARKETS For further copies of this publication and for information on FAO’s activities related to agricultural marketing please contact: Agricultural Marketing Group Agricultural Support Systems Division Food and Agriculture Organization of the United Nations Viale delle Terme di Caracalla 00100 Rome‚ Italy Fax: (+39)-06 57056850 E-mail: AGS-Registry@fao.org http://www.fao.org/ag/AGS/subjects/en/agmarket/agmarket
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RURAL AGRI- MARKETING IN INDIA - WITH SPECIAL REFERENCE TO AGRICULTURAL PRODUCE IN INDIA ABSTRACT Around 700 million people‚ or 70% of India’s population‚ live in 6‚27‚000 villages in rural areas. 90% of the rural population is concentrated in villages with a population of less than 2000. Rural marketing is as old as the civilization. Surplus of agro - products are exchanged in earlier days in the barter system. The introduction of currency‚ transport‚ and communication has increased the scope
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Give life‚ give blood! Imagine your mom‚ dad‚ son‚ and or‚ daughter in a tragic car accident‚ or diagnosed with cancer. The only chance of survival is a blood transfusion‚ because your blood type is not a match. We all expect that blood will be there for us or a loved one; however‚ hardly a fraction of people that can give blood actually do. At some point of our lives we may face a time of susceptibility where we will need blood. The day-to-day need for blood never ends. Statistics
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Rural Retail Banking in India: 2020 Faculty Contributor : Jayadev M.‚ Associate Professor and Roger Moser‚ Visiting Faculty Student Contributors : Madhulika Kaul and Charvi Tandon Financial inclusion is seen as one of the means for overall economic development of a country. The growth of the rural retail banking industry fosters financial inclusion by providing financial products and services to people in the farthest reaches of the country. In India‚ even now the rural areas lack access to
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Rural Insurance in India the untapped waters The real source of marketing promise is not wealthy few in the developing world‚ or even the emerging middle income consumers. It is the billions of aspiring poor who are joining the market economy for the first time. ---C.K.Prahlad Rural India is where the next ‘big’ opportunity is. Indian rural market constitutes
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