REVIEW 1. Service marketing 2. Product 3. Price 4. Place (distribution) 5. Promotion 1 = mixture of general knowledge 2 = all about product 3 = also a mixture but there is a requirement to give examples 4 = services 5 = all about communication. (see and know: communication model and discuss how the model works.) Distribution intensity: INTENSIVE: Coca-Cola‚ milk‚ bread. Distribution through every reasonable outlet in a market. Where the product is available in every possible outlet
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Definition and give an example: 1. Alternative Obligation An alternative obligation is one where out of two or more prestations which may be given or performed; only one is due and the complete performance of one of them extinguishes the obligation. The Obligee or creditor cannot be compelled to receive part of one and part of the other undertaking or prestation (Article 1199‚ Civil Code) . For example‚ A agrees to give B‚ upon a sufficient consideration‚ a horse‚ or one hundred dollars. Usually
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Smart Products and Services A smart products is an electronic device‚ generally connected to other devices or networks via different protocols such as Bluetooth‚ NFC‚ WiFi‚ 3G‚ etc.‚ that can operate to some extent interactively and autonomously. It is widely believed that these types of devices will outnumber any other forms of smart computing and communication in a very short time‚ in part‚ acting as a useful enabler for the internet things. Uses of Smart Services Minimize maintenance and repair
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“Never give up” When someone says you cannot do something‚ it’s only a better opportunity to prove them wrong. Tearing my ACL was one of the worst days of my life. It was my senior year in high school‚ my last year to prove a point. I was hoping I would be recognized‚ I wanted to show that it was my turn to make something out of myself. I went up for the ball and “WHOMP!” My leg flew forward. I fell to the floor more shocked then in pain. I didn’t know what to do. I called my mom and she rushed
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g5349179 Reflective Essay on Product Strategy Product is one of the four key elements in Marketing Mix or 4Ps (product‚ place‚ price‚ promotion); it plays such a significant aspect for those companies who give their focus on the product which is where their strengths are‚ and this action has been called Product Orientation Method. It means the business approach that all company activities will put their attention to improve‚ re-design and refine its product quality by assuming that the customers
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marketing of good and services? (b) Discuss the various elements of marketing mix both in case of product and services and their complementary role in effectively marketing the firms offerings. 2. (a) What is STP strategy? The success of product/service largely depends on the effectiveness of proper segmentation by the marketer. Justify by taking two examples of your choice. (b) What is Marketing Research (MR)? Discuss its role and Importance in the marketing
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their quest to acquire and develop new products‚ will the use of the PTSTP method help Pepsi develop new products in order to obtain a sustainable competitive advantage?A product is defined in three levels; core‚ actual‚ and augmented. The core of the product is the benefit it offers the consumer. For the example of colas‚ it could be refreshment‚ energy (sugar and caffeine)‚ alertness‚ or just pleasure. The soda itself is the actual product. The augmented product for a cola could be the recognition
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Never GIVE Up!!! when ikl ajkm [J CKM "LKM D OJM KJAS M OJEKM OJKEJIM knmsdf pok a’l ]plm OKLC‚ASM OK ’‚ DFLMOMSMOJM SOOOK A;ODMWLLJA LPPPKDWOKLPA;IOMLSAOK JKKKDKKKKLSFADGDGFGFDGGCVFFFGX DVG DDFDFSSFDFDFSDF DASFSDFDFSFFFFFSDSDFSDFSFDGGGGFGFDGGGDGFGDFGDGDDGFG SDF SDSFDFGSDGRGTTTRT TWTWTWEWERWERWERRWERERWER WRWERERWE WRWERWREWWRWERWERWERWRER WRWRWERWRWR RWR EWR WERWERWERWR R WRWERWRERWER RWRER EREWR WWR WERWER RWER WERWR WERWR WER WER WER WEW WRWERERWERWERRWE EWRWERWERWER ER R WRERWERWERWER EWR EWR
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marketing can cause a product to fail? [Tata Nano Case Study] by DR VIKRAM VENKATESWARAN on MAY 30‚ 2012 | * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- * ------------------------------------------------- 6 inShare * ------------------------------------------------- I have discussed in the past many good examples of marketing helped a product to succeed. Apple
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Products Liability 1. Construct a fact pattern [an example] to clearly delineate: a. A Manufacturing Defect: A car’s braking system that does not work properly and causes the driver to get into an accident. b. A Design Defect: A type of sunglasses that fail to protect the eyes from ultraviolet rays. c. A Marketing Defect: Prescription drugs advertised as “virtually non-toxic‚” “safe‚” and “free of significant side effects” when they are not. They failed to state
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