Corporate Social Responsibility (CSR). Some may debate that it decreases company’s profits by spending much money on CSR. However‚ according to Needle (2004)‚ ‘good’ CSR is also good for business‚ a firm could benefit from doing CSR. Thus‚ this paper aims to explain its importance. It begins with the definition of CSR and its four responsibilities‚ then presents how it influences a business and benefits it can bring. Finally‚ I am going to describe strategic CSR and discuss why firms have social
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CSR & Sustainability Case Study The LEGO Group CSR & Sustainability Case Study The LEGO Group Introduction The LEGO Group is a privately held company based in Billund‚ Denmark. It was founded in 1932 by Ole Kirk Kristiansen‚ initially a small carpenter’s workshop (Lego Group‚ 2011). It has since grown into a modern‚ global enterprise that is now‚ in terms of sales‚ the world’s fourth-largest manufacturer of toys (Keynote‚ 2010). The LEGO Groups core product is a line of plastic
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"ONGC is continuously and consciously involved and focused towards corporate social responsibility in all decisions and activities undertaken in the organization. ONGC is committed to allocate 0.75% of net profit of the year towards socio-economic development programmes."1 - Dr. Madhav Mehra‚ President‚ World Council for Corporate Governance‚ in May 2006. "If trade and commerce - and by extension‚ business and industry - is not sensitive to its social and environmental contexts‚ it will not be
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ntroduction: Indian MNCs Till a few years back‚ the term MNC in India meant an organization with its headquarters located outside India and having presence in India as a part of its global network. In other words‚ in Indian eyes‚”MNC” meant a foreign company‚ which has come into India. In recent times‚ however the business world has seen the emergence of a new breed of companies‚ which is beginning to be referred to as “India MNCs”.The Indian MNC is a company which is Indian in origin and
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corporate social responsibility (CSR) that companies in the apparel business face in its supply chains around the world. In today’s globalized economy‚ the challenge in engaging in CSR is in keeping costs low while at the same time keeping profits high and shareholders happy. With the implementation of a CSR strategy‚ Milton Friedman’s theory of maximizing shareholders’ profits as a company’s sole objective has become a balancing act of multinational corporations (MNCs). On the one hand‚ Nike wants
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Corporate Social Responsibility (CSR ) in the field of business and in the case of Parker must take corporate social responsibility ‚ not only as a concept in business management ‚ but also as a foundation on which to settle the principles of corporate culture . This is because the industrial sector in which the company has to accept and assume a CSR that is necessary for the development of its core business. We could define Corporate Social Responsibility (CSR ) as the voluntary integration of
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necessary condition to do business. There appears to be an infinite number of definitions of CSR across academia‚ varying from the simplistic to the complex and includes a range of related terms and ideas- including corporate citizenship‚ corporate sustainability‚ corporate social investment‚ socially responsible investment‚ business sustainability and corporate governance. It can be usually agreed upon that CSR consists of taking on more responsibility than just an economical principle and for the
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competing for the same raw materials and were involved in producing marketing products in large scale. They both used the similar type of distribution channel. They together had operations in more than 40 countries Unilever has now crossed more than three centuries. But the major event that influenced Unilever’s success was- economic boom‚ depression‚ world wars‚ and change
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Bombay Stock Exchange till the year 2000‚ Infosys’ sales and earnings compounded at more than 70% a year.[10] In the year 2000‚ President of the United States Bill Clinton complimented India on its achievements in high technology areas citing the example of Infosys.[11] Infosys will invest $100 million (Rs 440 crore) on establishing a 20‚000-seater campus in Shanghai. [12] In 2001‚ it was rated Best Employer in India by Business Today.[13] Infosys was rated best employer to work for in 2000‚ 2001
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1.0 Background 1.1 Introduction The purpose of this research is to gain a deeper insight into the attitudes of 18 – 25 year olds shopping at Sainsbury’s who are aware of CSR as a business practice‚ the perceptions they have built up in response to Sainsbury’s promotions and the longer term behaviours this might engender in them as a result‚ focusing on the following: 1. Amount of packaging used by Sainsbury’s 2. Recyclability of Sainsbury’s packaging 3. Sourcing of Sainsbury’s
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