DIVERSIFICATION The Virgin Group covers a wide range of industries But keeping the brand name in all of them is not a good strategy. This is because the brand Virgin originally stood for a particular set of products/services with its own brand image. But when it affixed it to every possible product/service that wasn’t necessarily related to the original product/service‚ it lost its value. The brand lost its brand image that it cannot deliver one particular message to its consumers as the products/services
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1) The primary advantages for entering international markets are the expansion of the brand to satisfy the needs of consumers abroad and profit growth. The disadvantages are the risk factors involved with not being knowledgeable about a specific market‚ for instance the surprise that CNS encountered with UPC bar codes. 2) a) The advantage with the three stage process is that it pays close attention to the needs and customs associated with the markets that CNS enters and gives the company enough
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accounting standards (FASB): www.fasb.org Hong Kong accounting standards (HKICPA): www.hkicpa.org.hk International accounting standards (IASB): www.iasb.org.uk (IAS Plus): www.iasplus.com Objectives: 1. To orient students to what accounting is and why accounting matters. 2. To provide students with the framework to understand the accounting process in organizations. 3. To provide students
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Giorg i Gogava To: Mr. David Wikla uri Case # 12.1 Carrefour Expands Abroad 1. What is the biggest competitive threat facing Carrefour as it expends to global market ? There are many competitive threats facing Carrefour in the global environment such as competitive rivalry‚ low switching costs etc. but in my opinion the biggest threat which Carefour is facing is threat of substitution because the only real competitive advantage of Carrefour for example in China at first stage is not it’s well
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d) Examine the reasons why some sociologists choose not to use experiments when conducting research. (20 marks) The three different experiments that sociologists are able to use are laboratory experiments‚ field experiments and the comparative method. Sociologists don’t tend to use experiments as they include lots of practical‚ theoretical and ethical problems. In laboratory experiments‚ it is very difficult to control‚ as well as identify‚ all the possible variables that may have an influence
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Arcelik: International Aspirations of an Emerging Market Firm Arcelik‚ a Turkish appliance manufacturer controlled by Turkey’s largest conglomerate company named Kroc Group. From the beginning‚ Arcelik products more than half of Turkey’s appliances‚ including air conditioners‚ dishwashers machines‚ cooking appliances‚ and refrigerators. But since trade barriers declined in 1980s and 1990s‚ many competitors such as BSH‚ Haier‚ General Electronic‚ Whirlpool‚ and Electrolux were threatening Arcelik’s
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Group D INTERNATIONAL TRADE‚ COMPARATIVE ADVANTAGE AND PROTECTIONISM 1. According to the table above determine which country has the absolute advantage in corn and which in soybeans. In addition‚ determine which country has the comparative advantage in corn and which in soybeans. Make sure to support your answer by deriving the opportunity costs of each. Ans. A producer with absolute advantage over the other in the production of a good or service is
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Many students choose to attend schools or universities outside their home countries. Why do some students study abroad? Use specific reasons and details to explain your answer. In today’s world‚ it is very popular to attend a college abroad. Preferences of students to study in a foreign college vary with the some reasons such as learning a new language‚ developing themselves as an individual‚ and experiencing diverse cultures and traditions. In my opinion‚ above all these reasons one thing
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Why is it Important to Follow Orders Given The purpose of this essay is to further my knowledge of the Army NCO support channel‚ chain of command and why we‚ as soldiers‚ use them. I will also be explaining the importance of obeying a lawful order from a first sergeant and performing that order in a timely manner. First I am going to talk about The Army NCO support Channel. The NCO support channel is designed to be subordinate to and supportive of the chain of command. The NCO support
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Can We Choose Not to Do Gender? West and Zimmerman claim that we cannot choose to not do gender. They indicate that “Doing Gender” is interactional. It is “engaging in behavior that is at risk of gender assessment”. We engage‚ and the world assesses. Doing gender still happens whether we’re playing the game or not‚ and all behavior can be assessed as either masculine or feminine. These assessments are based on what is thought of as ‘essential’ differences between men and women and society uses this
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