Marketing in the Global Economy Marlene Garay AIU Online Abstract In today’s world of constant change and technological advancements‚ it is imperative that marketers stay up to date and ready to tackle and challenges. Companies are battling neck to neck in order to make sure the products they offer are available and in the consumers mind. Not only do they have to be concerned about the local target audience. Now the reach is worldwide and the target audience can be a eclectic mix of races
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UNIVERSITY OF LA VERNE La Verne‚ California Hollister Co. Business Feasibility Study Bus 581 – Managing in a Global Economy Dr. Omid E. Furutan Group 2 Wenjia Li Li Ji Kun-Yi Lin Hsiang-Yi Liu Xing Long October‚ 2012 Table of content Hollister Co. Business Overview 4 Foreign market expanding motivation 4 Three countries study: Japan‚ Singapore and Hong Kong 6 Japan 6 Singapore 9
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Culture in a global economy is a critical factor in international business. While many business transactions make economic sense‚ the ability to successfully fulfill profitable relationships often depends on being able to reconcile international differences arising from separate cultures. Understanding cultural differences is an initial step‚ but managers also need to engage in learning processes to develop international cultural competence. Cross-cultural training enables managers to acquire both
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national economies were isolated from each other by barriers and cultures to cross border trade and investments. Nowadays‚ people around the world are more connected to each other than ever before. The revolution of sciences and technologies has gradually improved human livings. It is much easier for people to travel‚ communicate and do business internationally. As a result‚ demand for expanding economy to countries urges the foundation of globalization. Integrating into the global economy offers
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Global Economy and the Environment As the global economy gets integrated‚ national or local corporations will gradually transform in to a multinational corporation (MNC). When this type of development occurs‚ the host countries are usually the ones that become the immediate stake holders. This is because when a MNC sets its foot into a host country‚ there are economic‚ political‚ social and environmental impacts that result from their corporate actions. In many cases‚ it is certainly
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1. Explain the role of technology and big business in the growing global economy of the 16th and 17th centuries. The technology and big business in the growing economy of the 16th and 17th century was booming‚ ships were being built differently to accommodate with their traveling needs‚ like the galleon. Trading companies collaborated in a variety of ways to expand seaborne commercial operations like the House of India which had control over the transoceanic trades like importing many spices and
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In analysing Canada’s economy on the global scale it is evident that they are one of the most economically advanced countries in the world having the eighth largest economy. In recent times Canada has moved away from being an economy based exclusively on natural resources‚ Canada is quickly moving toward a knowledge-based economy built on innovation and technology. Canada is also becoming a smarter economy: Canada’s knowledge-intensive industries are generating advances in their capability to manufacture
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1. GLOBAL INTEGRATION: ADVANTAGES AND DISADVANTAGES Globalization is the process by which different societies‚ cultures‚ and regionaleconomies integrate through a worldwide network of political ideas throughtransportation‚ communication‚ and trade. Generally‚ globalization has affected manynations in various ways; economically‚ politically‚ and socially. It is a term that refersto the fast integration and interdependence of various nations‚ which shapes the worldaffairs on a global level. Globalization
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Current Global Economy The current global economy has become a level playing field for all countries on account of the domino effect of “globalization.” Healthy interaction between the developed and the developing countries in the field of trade and the exchange of technological know - how has helped the global economy prosper remarkably. There has been a significant growth of real Gross Domestic Product (GDP) in most countries of the world and a consequent rise in the global income levels
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considers competition as an advantage for economy and economy activities. That kind of competition is called “the invisible hand” by Adam Smith‚ who describes it as the responsible for promoting the common good within a society‚ and the factor which guide economy to success. Economy activities are motivated by self-interests of consumers‚ and competition regulates these activities in order to prevent catastrophic and destructives practices. Competition also results in the efficient allocation of resources
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