Sustainability of Competitive Advantage Every company is trying to avoiding failure and the goal is to have a sustaining competitive advantage. But when do companies have a sustainable competitive advantage? It depends on three factors: the barriers to imitation‚ the capability of competitors and the dynamism of the industry development. In the 1970s Wal Mart lost their competitive advantage. Sears had a better positioning like Wal Mart. Therefore Wal Mart distinguished the situation and improved
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Talking a quick brief on the case ‚ basically this case shows the continuous crisis where IKEA faces through its growth around the world. IKEA as a major furniture manufacture faces some challenges along the way of growth worldwide. As the Brand start to evolutes ‚ and its values start to be understood and being put to test‚ NGOs ‚ journalists‚ movie makers and governmental start putting those value in the uncomfortable zone. Asking IKEA if these are slogans or if they real work believing those
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Factors Contributing to Ikeas Success Swedish company‚ Ikea‚ has experienced many triumphs throughout the business history. Founder Ingvar Kamprad created a successful business from a financial gift his father gave him. There are several factors that contribute to Ikea’s success. These factors include their low cost price strategy‚ the design of their store‚ and the shopping experience for customers. Ikea’s low cost low pricing structure. Ikea’s low cost pricing strategy was a key to their rise to
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*CHAPTER* 3 COMPETITIVE ADVANTAGE *IN THE* FAST FASHION Fast fashion is a term used to describe clothing collections which are based on the most recent fashion trends presented at Fashion Week in both the spring and the autumn of every year. These trends are designed and manufactured quickly and cheaply to allow the mainstream consumer to take advantage of current clothing styles at a lower price. This chapter highlights the sources of competitive advantage that may exist inside the field
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Case 8: Sustaining Competitive advantage Question 1: What are the isolating mechanisms preserving Wal-Mart’s competitive advantage in the US market? (use readings case 7) Sam Walton was the founder of Wal-Mart. Sam had the idea of reaching small towns in rural areas where the people had to travel many miles to do their shopping. This was a big market that was initially ignored by the major players before Wal-Mart. Eventually Wal-Mart grew to become market leader among the US discount department
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Spain’s Telefonica 1. What changes in Political and economic environment allowed Telefonica to expand globally? The changes that were involved in the political and economic environment‚ which allowed Telefonica to start expanding globally‚ were privatization and deregulation. In addition economic growth‚ removal of many restrictions on FDI and programs that opened to foreign investors made some countries more attractive to Telefonica for expansion. Spain’s Telefonica was established in the
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COMPETITIVE ADVANTAGE OF BUSINESS STRATEGY World trade is growing faster than world GDP – this is a key consequence of globalization. Trade barriers are being reduced and protectionist policies are no longer acceptable to the many countries that believe in the free-trade concept. This means that companies must compete not only with domestic rivals but with competitors from across the globe. Many of these competitors will have either: lower costs or differentiated products. According to Michael
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Swedish Furniture Giant IKEA Case Study The points of the Porter’s Diamond are described as four broad attributes. And these attributes promote or impede the creation of competitive advantage. These attributes are: •Factor conditions --a nation’s position in factors of production such as skilled labor or the infrastructure necessary to compete in a given industry. •Demand conditions --the nature of home demand for the industry’s product or service. •Relating and supporting industries
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THE COMPETITIVE ADVANTAGE OF CORPORATE PHILANTHROPY Every company’s main objective is to earn profit. Companies should increase their capacity to support certain projects and activities other than their ordinary business operations. Some companies perform activities that promote social and environmental development. These activities are referred as philanthropic activities. Philanthropy is the act of promoting what is human or a state of being productive of benefit to humans. Some believe that
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Balanced Scorecard IKEA About the company IKEA is a Swedish company registered in the Netherlands that designs and sells ready-to-assemble furniture‚ appliances and home accessories. As of January 2008‚ the company is the world’s largest furniture retailer. Founded in Sweden in 1943 by 17-year-old Ingvar Kamprad‚ who was listed as one of the world’s richest people in 2013‚ the company’s name is an acronym that consists of the initials of‚ Ingvar Kamprad‚ Elmtaryd (the farm where he grew
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