2014-2015学年第一学期 《商务研究方法》期末报告： Research about Millet Mobile Phone Marketing Mode and the Possibility of Replication 研究小米手机的营销模式及可复制性 学号：20112608 姓名：薛博文 班级：2011级工商管理2班 摘 要 小米公司正式成立于2010年4月，是一家专注于高端智能手机自主研发的移动互联网公司。小米手机、MIUI、米聊是小米公司旗下三大核心业务。“为发烧而生”是小米的产品理念。2014年第三季度‚小米智能手机出货量超过4000万‚成为三星和苹果之后，全球第三大智能手机制造商。而在众多国产手机中，小米手机无疑最引人注目。它是小米公司研发的一系列高性能发烧级智能手机。它主要针对手机发烧友，采用线上销售模式，是世界上配置堪比苹果的2000元内的智能手机，成为当今国内单款最热门的高端智能手机。 论文将以小米手机做为研究对象，运用文献研究法和问卷调查法。总结小米手机的营销模式是否是其成功的因素，以及其营销模式的可复制性。
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Pricing productsIntroduction Products and services have a price just as they have a value. Many non-profit and all profit-making organizations must also set prices. Pricing is controversial and goes by many names: Price is all around us. You pay rent for your apartment‚ tuition for your education. The airline‚ railway‚ taxi and bus companies charge you a/are; the local utilities call their price a rate; and the local bank charges you interest for the money you borrow ; the guest lecturer charges
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Customers´ Perceptions 4 Market Perceived Value 5 Customers´ Environment 6 Customer Loyalty 7 The Path to the Customer Centric Company - Company Culture 8 Delivery and Communication of Value References (1) J. Kraigher-Krainer Slide 3 • Belz‚ Christian; Bieger‚ Thomas (2006): Customer value. Kundenvorteile schaffen Unternehmensvorteile. 2.‚ aktualisierte Aufl. St. Gallen: mi; Thexis. • Best‚ Roger J. (2009): Market-Based Management. Strategies for
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Should The Driving Age Be 14 Do you think that the driving age should be lowered to 14 years old instead of 16? I think that 14 year olds have the things that you need to be a driver. Driving a car will increase your 14 year olds responsibilities when they are driving. On the road a 14 year old will be more prepared for things because of their better reaction time.Having their own job they would make their own money‚ but they could drive their car to
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Executive Summary The topic of research for this Marketing Proposal is the decline of the brand Blackberry‚ in the telecommunication segment of the market. “Just three years ago‚ Blackberry had a market share of 70% among business customers in North America. This year that has dropped to 5%. Globally‚ its business market share has slipped to around 8% from 31% in 2010‚ according to IDC”. (Knutson‚ Boulton‚ & Connors‚ 2013). Blackberry went from one of the leading to one of the declining brands
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CHAPTER 10: MARKET POWER AND PRICING STRATEGY Introduction We have examined how firms with market power can generate positive economic profit by influencing the price at which their products or services are sold. This conclusion was based on the assumption that firms must charge the same price to all customers. Now we explore alternative pricing strategies and show that when a firm with market power can “discriminate” among customers‚ additional surplus (beyond that achieved by a single-price
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Questions on Market Structure Section A – Multiple Choice Q1 Which market model has the least number of firms? (a) Monopolistic competition (b) Perfect competition (c) Monopoly (d) Oligopoly Q2 Perfect competitive firms maximize: (a) Total profits by producing where price exceeds average total cost by the greatest amount (b) Per unit profits by producing where marginal revenue equals marginal cost (c) Total profits by producing where price equals marginal cost (why not MC=MR?) d) Market share by producing
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Predatory Pricing Submitted by: Radhika Sahay (Intern; May 2012 – June 2012) ------------------------------------------------- DISCLAIMER 4 ACKNOWLEDGEMENT 5 CASES 6 LIST OF BOOKS‚ JOURNAL ARTICLES‚ REPORTS 8 LIST OF STATUTES REFFERED 11 CHAPTER1: BACKGROUND 12 CHAPTER 2: ABUSE OF DOMINANCE 15 2.1 Relevant Market: 16 2.2 Dominant Position: 20 a. Indian Position on indentifying “dominance” 20 DEFINITION OF DOMINANCE AND KEY ELEMENTS: 22 IMPORTANCE OF MARKET SHARE IN
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Pricing Strategies in Software Platforms: Video Consoles vs. Operating Systems Operating system platforms charge high prices to the users and subsidize developers. However‚ video console firms charge low prices to users and make profits on the developers’ side. When setting prices‚ developers may be constrained by one of two margins‚ the demand margin and the competition margin. What margin is binding depends on the number of applications in the market and on the level of substitutability among
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BioLab3 DNA Structure and Function Lab Report Student Name: I. DNA Structure Define the following terms: Purines A colorless crystalline compound with basic properties‚ forming uric acid on oxidation. Pyrimidines A colorless crystalline compound with basic properties; a substituted derivative of this‚ especially the bases thymine and cytosine present in DNA. Nucleotides A compound consisting of a nucleoside linked to
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