Glaxo Italia S.p.A. is introducing the new drug‚ Zinnat‚ into the market. Glaxo has the option to directly sell or co-market the pharmaceutical. If the company were to sell the product directly‚ Glaxo’s sales force would be the sole distributors of the drug. Using co-marketing‚ Glaxo would allow another company to sell the same product under a different brand name for a fee. We have compared the two options to determine which marketing strategy would be in the best interest of Glaxo Italia in terms
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GLAXO ITALIA CASE 1. What are the relative advantages and disadvantages of co-marketing arrangements versus direct sales? Why is Glaxo considering co-marketing for its new Zinnat antibiotic? 2. Evaluate Glaxo Italia’s criteria for evaluating decisions about sales strategies (i.e.‚ payback and internal rate of return). What are the strengths and weaknesses of these criteria as opposed to net resent value? On which criteria would you base your recommendation? 3. Evaluate the forecast. Are all
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Headaches of GlaxoWellcome ( Migraine medicine is a key growth area for Glaxo Wellcome Inc. (Glaxo); a Britain-based pharmaceutical company with global operations.[1] Glaxo’s primary business is to market prescription products to physicians and healthcare providers. Glaxo was the first pharmaceutical company to manufacture and market a revolutionary new class of prescription migraine medications called “triptans”. Triptans‚ which Glaxo launched in 1993‚ are a class of medications that work specifically
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Case 2 – Possible solutions Group 2 made a good presentation on the case ”Holcim Italia: Segmentation and Targeting in Business-to-Business Marketing” and it is my task to discuss the possible solutions. Group 2 had five different solutions to get Holcim going again: Improving their geographic proximity Increase product assortment More flexible payment conditions Improve technical assistance More promotion and personal relationship Improving their geographic proximity: Holcim had 3 different
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Glaxo Wellcome Inc. Mini-case Report April 2‚ 2007 [pic] Executive Summary Glaxo Wellcome Inc’s primary business is to market prescription products to physicians and health care providers. One of the top three pharmaceutical firms in the world‚ Glaxo Wellcome Inc. held about 4 percent of the worldwide prescription pharmaceutical market. The U.K. based company was formed in 1995 when Glaxo Pharmaceuticals acquired Burroughs Wellcome. While the company is based in the U.K.‚ the U.S. market
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COMMON LAW ADMISSION TEST 2013 FINAL ALLOTMENT LIST OF CANDIDATES ALLOTED TO VARIOUS NLUs FOR ADMISSION TO THE UNDER-GRADUATE LAW COURSES CAT_H* 1-DEPENDENT OF FREEDOM FIGHTER ; 2- SON/DAUGHTER OF DEFENCE/PERSONNEL DEPLOYED IN UP OR DEFENCE PERSONNEL OF UP EITHER RETIRED OR KILLED/DISABLED IN ACTION ; 3 - ANCESTRAL RESIDENT OF VILLAGE SIDHUWAL‚ DISTRICT PATIALA ; 4- NONE Nationality* 1-INDIAN ; 2-FOREIGN NRI_Status * : 1 - NRI ; 2 - NRI SPONSORED ; 3 - NONE Rs. 50000/NRI Deposited S.No. RollNo
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“Measuring the effectiveness of display of LG product in dealer’s outlet “ A report submitted in the partial fulfillment of the requirements of MBA Program of M.P.Birla Institute of Management Under the guidance of Faculty guide Prof. Sumitra sreenath By Ashish Singh 06XQCM6013 M.P.B.I.M‚ Bangalore Acknowledgements At the onset I would like to express my sincere gratitude to the management and staff of LG Electronics India Pvt. Ltd. for their immense cooperation‚ which made this
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health-related products. With an estimated world market share of 8.15% GSK is ranked as one of the top five pharmaceutical companies in the global marketplace. Glaxo Laboratories (Ceylon) Limited founded in 1956‚ achieved number 01 market position by 1986 among private pharmaceutical companies‚ currently operates as two separate SBU’s Glaxo Welcome and SmithKline Beecham since the merger of the two companies in 2001. Employing around 500 staff GSK is one of the most admired companies in Sri Lanka
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Bella Italia Pizzeria Ristorante is an Italian restaurant that sells traditional flavors of Italy and it just started on 2012. It located at Batam Island‚ Indonesia that near ferry terminal. Hence‚ the tourist who just arrive Batam can go and take a look‚ try their traditional and special Italian dish. I can guarantee that their dish is really awesome! First thing I know about Italy is their famous pizza. Undoubtedly‚ Bella Italia has many types of great pizza. Such as Hawaiian pizza‚ Vegetariana
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Reporting. Kaplan Publishing Foulks Lynch ACCA Study Text (2008/09) Paper P2 (INT) Corporate Reporting ACCA Study Text (2008/09) Paper P3 Business Analysis. BPP Learning Media Ltd Annual Report (2006)‚ Glaxo SmithKline Annual Report (2007)‚ Glaxo SmithKline. Annual Report (2008)‚ Glaxo SmithKline Financial Analysis http://www.enotes.com/small-business-encyclopedia/financial-analysis (Visited 05th November 2009) Introduction http://www.roi-ally.com/BPE_vol1.htm (Visited 05th November 2009)
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