The utilization of Flash Mob and Viral Marketing as a Promotional tool: A Case Study of Mizone Product. By Adlina Nufikha 009201000017 A thesis proposal presented to the Faculty of Communication President University in partial fulfillment of the Qualitative Research Communication Subject Assignment‚ Concentration Public Relations May 2012 CHAPTER I INTRODUCTION 1.1 Background of Study In recent years‚ with the innovation of promotion tools‚ print media and broadcast media that
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Viral Marketing with Indie Developers: In-Depth on Crowd Funding Seth T. Rollins June 10‚ 2013 Full Sail University‚ Winter Park‚ FL Committee Members: Susan Gold Rupert Megnot Malyn Brown Abstract This paper looks into the world of Viral Marketing through various methods; such as Word of Mouth‚ Guerilla‚ and Stealth Marketing. With a new fast growing path of marketing known as Crowd Funding developers now have a wide array of functions to help with the creation and marketing of games
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All Products Market Share 6‚7 Product/SERVICE marketing channels 8 Current Product Marketing Channels 8 Competitor(s) Marketing Channels 8 Advantages/disadvantages of Current Channels 8‚9 Possible Alternative Channels 9 Product/SERVICE marketing program 10 Overall Marketing Program 10 Program Changes Made 10 Product Advertising Program 10 Product/Service Branding 10 Product/Service Marketing Success 11 information sources 12 Individuals
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This is the task list for MKT350-1301A-01: Marketing Research Practices Task List | Phase 1 - Introduction to Market Research | | | Reading Task: Burns & Bush‚ Chapters 1-3 | | Task Type: Discussion Board Deliverable Length: 2–3 paragraphs Points Possible: 10 Due Date: 1/9/2013 11:59:59 PM CT Reminder: Initial Discussion Board posts due by Wednesday‚ responses due by SundayStudents will be expected to post their first initial discussion board posting by Wednesday of each
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Describe the major trends and forces that are changing the marketing landscape in this age of relationships? Dramatic changes in the marketplace are making companies rethink their marketing strategy‚ as it is becoming more challenging. The forces that are changing the marketing landscape can be described into five major factors: Changing economy: The great recession has caused many consumers to change their spending habits and buying attitude. This created an age of consumer frugality‚ which
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The Bypass Strategy Probably the most difficult and failure-prone of all plans‚ the bypass strategy enables attackers to bypass its chief competitors and diversify into unrelated products or markets. From a military perspective‚ this may work as a temporary flanking strategy‚ but in marketing it runs the risk of diluting the core business and central operating strategy‚ extending resources into areas where the company had no business being. Pepsico diluted its core competency—the production and
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* FOCUSED OR NICHE STRATEGY WHAT IS FOCUSED OR NICHE STRATEGY? * Focus strategy based on low-cost * Concentrate on a narrow customer segment beating the competition on lower cost * Focus strategy based on differentiation * Offering niche customers a product customized to their needs * Overall objective of both focus strategies is to do a better job of serving a niche target market than competitors * Keys to success * Choose a niche were customers have a distinctive
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Competitive Strategy Asia-Pacific Marketing Federation Certified Professional Marketer Copyright Marketing Institute of Singapore Outline * Introduction * Sustainable competitive advantage (SCA) * Sources of SCA * Strategies for * Market Leaders * Challengers * Followers‚ and * Nichers Introduction * Having a competitive advantage is necessary for a firm to compete in the market * But what is more important is whether
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SWOT analysis of the Glaxosmithkline. Glaxosmithkline is‚ after Pfizer Inc‚ the largest pharmaceutical company in the world. It was formed in 2000 as the result of a merger between two large companies GlaxoWellcome and SmithKlineBeecham. The company operates primarily in 117 countries‚ their products are currently manufactured in 37 and are sold in over 140 countries. It is headquartered in Brentford‚ England and employs about 110‚000 people with sales of Ł22.7bn. Their strategies for the future are:
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(Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline: Strategic Evaluation
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