Strategic marketing and marketing strategy: domain‚ definition‚ fundamental issues and foundational premises Rajan Varadarajan Received: 20 April 2009 / Accepted: 24 September 2009 / Published online: 28 October 2009 # Academy of Marketing Science 2009 Abstract This paper proposes a domain statement for strategic marketing as a field of study and delineates certain issues fundamental to the field. It also proposes a definition for marketing strategy‚ the focal organizational strategy construct
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around the world and help them enjoy longer‚ healthier‚ and more productive lives. The company has three business segments: health care‚ animal health and consumer health care. The top three worldwide pharmaceutical companies in sales are from GlaxoSmithKline‚ Pfizer and Merck respectively. In 2001‚ Pfizer increased its’ market share and became the sales leader. They have continued to lead the industry since. The main reason for their tremendous growth is that their pharmaceutical products are able
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The marketing mix in marketing strategy: Product‚ Price‚ Place and Promotion The marketing mix is the set of controllable‚ tactical marketing tools that a company uses to produce a desired response from its target market. It consists of everything that a company can do to influence demand for its product. It is also a tool to help marketing planning and execution. The four Ps of marketing: product‚ price‚ place and promotion. The marketing mix can be divided into four groups of variables commonly
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Marketing Strategies for Green Business for sustainable future Presented by‚ V. ARAVIND K. M. UDAY RAJ MARKETING STRATEGIES FOR GREEN BUSINESS FOR SUSTAINABLE FUTURE There is always a better strategy than the one you have; you just haven’t thought of it yet -Sir Winston Churchill‚ Former British Prime Minister ABSTRACT For almost half a century‚ environmentalists have been advocating for big businesses to incorporate sustainability principles into their practices. Yet even ten years ago‚ it
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their marketing strategies‚ say‚ Yakult place various advertisements‚ regularly and develop different flavor in different countries. Therefore‚ we are trying to find out what marketing strategies they are using in Hong Kong‚ Japan and Singapore‚ also what are the advantages and disadvantages of these marketing strategies. 2. Problem and Contribution This study is primly focused on the promotion and product strategies of Yakult. Firstly‚ we would through course of analyses like Marketing Mix‚
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Strategies a Company Use When Marketing Their Products Globally? (Standardization versus Adaptation) In the century‚ when almost every company wants to operate globally and many of them have already been doing it‚ firms face the choice of marketing strategy that provides a success to their product/service in different markets. There are two main marketing strategies‚ standardization and adaptation. And the question “What is better?” worries the companies that are going to act worldwide. I think
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Doughnuts‚ Inc.: A Case Analysis Presented to By October 09‚ 2009 Table of Contents II. Table of Contents 2 III. Executive Summary 3 IV. Situational Analysis 5 A. Environment 5 B. Industry Analysis 5 C. The Organization 7 D. The Marketing Strategy 9 V. Problems Found in Situational Analysis 10 A. Statement of primary problem. 10 B. Statement of secondary problem 12 C. Statement of tertiary problem. 13 VI. Formulate‚ evaluate‚ and record alternative course(s) of action 14 A.
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Kudler Fine Foods Marketing Research‚ Strategy‚ and Tactics Kudler Fine Foods is a gourmet marketplace created by Kathy Kudler. Kathy decided to develop this marketplace from her love for cooking and using unique ingredients. She realized that product for the finer ingredients were hard to find in her neighborhood and that there should be a place where fellow food enthusiasts could go to get what they needed. Karhy tapped into a niche market providing unique foods‚ imported ingredients‚ wines
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to do more readings regarding the topic tested. TASKS As the head of your College’s Marketing Department‚ you are required to address a group of potential investors on your organization’s marketing strategies. Develop an outline with the key points that you would cover in your speech‚ including : • Profiling of the market • Segmentation and Targeting strategies • Marketing Mix strategies
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Marketing Strategy of laundry shop in selected town in Cavite I. THE PROBLEM Introduction Now a days‚ not only in Manila has laundry shop for workers who are so busy‚ they can’t wash there cloths at their own hands. Laundry shop was well known nowadays even in Cavite for those persons who are so busy and there’s no time to wash their cloths even the students are at the dormitory or boarding house. The laundry shop business has a very bright potential. Every year it is getting
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