Running head: MARKETING STRATEGIES OF TOOTHPASTES 1 Marketing Strategies of Four Leading Brands of Toothpaste Jennifer Glascock Averett University BSA 310 Principles of Marketing Dr. John Guarino October 19‚ 2010 Workshop #5 MARKETING STRATEGIES OF TOOTHPASTES 2 Table of Contents Abstract…………………………………………………………………………………4 Marketing Strategies of Toothpastes…………………………………………………...5 Crest…………………………………………………………………………………….5 History………………………………………………………………………………5 Types………………………………………………………………………………
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organization’s growth. Recognizing the importance of the above subject matter‚ I choose topic 8 for my research report i.e. “An analysis of the financial situation of your choice of organization.” The company selected for this purpose is *“*GlaxoSmithKline Pakistan Limited*”*‚ also referred to as “GSK” or “The Company”. REASON FOR CHOOSING THE TOPIC Topic selection is based on a number of factors which derived me towards selecting this topic for my thesis in comparison to other topics specified
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Executive Summary The report is about the market segmentation‚ targeting and positioning of the tooth paste industry in the local market of Mauritius. For a total population size of approximately 1‚ 2 million‚ toothpaste represents 80% of the market. This market is being shares which Colgate Palmolive which represents Colgate has 45% of the market share and the rest is being played among Aquafresh 20% and Blendax occupies 14% of the market share. 21 % of the toothpaste market shares are occupied
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marketplace include Pepsi‚ Coca-Cola‚ Danone‚ Hansen Beverage Company‚ Monarch Beverage Co.‚ Red Bull‚ Dark Dog‚ GlaxoSmithKline‚ Extreme Beverages‚ Taisho Pharmaceuticals and Otsuka Pharmaceuticals. In terms of market share‚ Gatorade and Red Bull lead the sports and energy drinks segments‚ respectively. Most of the soft drink multinationals (like Pepsi‚ Coca-Cola‚ Danone‚ GlaxoSmithKline) also cover the
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Indian Food Industry Last Updated: June 2013 Introduction The Indian food industry has witnessed strong growth over the past few years. India is the world’s second largest producer of food next to China‚ and has the potential of becoming the biggest producer in the years to come. The total food production in India is likely to double in the next ten years. Indian food service industry is currently worth Rs 2‚47‚680 crore (US$ 41.39 billion) and is expected to grow at the rate of 11
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Student’s Name: Instructors Name: Class Name: Date Assignment is due: Pharmacology is a discipline that incorporates knowledge of molecular and cell biology‚ biochemistry‚ chemistry and physiology to analyze the association between therapeutic agents and biological processes. Pharmacologists study the mechanism and effects of action of chemical agents and drugs with living organisms (Nagle and Barbara 2005). Pharmacology has multiple and diverse areas and include the toxicological and
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The Agency Problem and Control of the Corporation‚ Mergers and Acquisitions The Agency Problem and Control of the Corporation Corporate managers are the agents of shareholders. This relation creates a problem for shareholders who must find ways to induce managers to pursue shareholders interests. Financial managers do act in the best interest of the shareholders by taking action to increase the stock value. However‚ in large corporations ownership can be spread over a huge number of stockholders
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has weak anti-inflammatory properties and is used as a common analgesic‚ but may cause liver‚ blood cell‚ and kidney damage. Synonyms Acetaminofen Paracetamolo Paracetamol Brand Taken Crocin - Remidex Pharma Calpol - GlaxoSmithKline P-500 - Apex Labs Pyrigesic - East India Pharmaceuticals Pacimol - Ipca Labs Paracin
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Next Generation Mobile Analytical Instruments Palm Nuclear Magnetic Resonance System (PNMR) University Research & Entrepreneurship Symposium April 1‚ 2010 Dr. Marcus Semones WaveGuide Corporation WaveGuide is an early stage mobile analytical instrument company building a suite of next generation handheld (i) infrared and (ii) nuclear magnetic resonance spectrometers for portable use in multiple untapped markets. WaveGuide’s business model: •Acquire exclusive worldwide licensing for existing
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Glucose biscuits accounts for more than 50% of the total biscuit market value‚ Parle G dominate this market with more than 60% share followed by Britannia and ITC. Source: market research data New Prospects in the Indian Biscuit Industry • GlaxoSmithKline Consumer Healthcare: Junior Horlicks Biscuits-toddler biscuit category. • PepsiCo India Launched biscuit brand Aliva‚ it will be produced by food division Frito Lay India. • United Biscuits (UK)‚ world’s third largest biscuit company‚ is set
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