Marketing Viagra in India Abstract: This case is about Pfizer’s launch of its popular drug‚ Viagra‚ in India. Viagra was first launched in the US‚ in 1998‚ with an extensive public relations campaign. Pfizer’s promotional efforts also included celebrity endorsements and Direct-to-Consumer (DTC) advertisements. Though Viagra was a huge success for Pfizer initially‚ after seven years since its launch‚ the worldwide sales of Viagra had become stagnant. Pfizer introduced Viagra in India
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Maggi’s Brand Extension: Spreading in Indian Kitchen from Fast Food to Healthy Food "Maggi noodles has managed to enter Indian homes to change the traditional food habits of Indian children on their promise of convenience. This brand has understood the psychology of Indian mothers and positioned itself for mother-child indulgence." - The Business Magazine‚ 2008 “What Xerox is to photocopier and Colgate to toothpaste‚ Maggi is to noodles in India.”- the Times of India‚ 2009 In December
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1: Introduction This report will critically be discussing the marketing strategy‚ position and the marketing mix employed by LUCOZADE and the use of some principles. Therefore‚ the analysis will help to identify how brand is positioned in the energy drinks market and how company promotes its product. After analysing existing marketing strategies‚ recommended future strategies will be given to advice companies of where the brands are leading to and how they will get there. 1.1 Company Introduction
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Shailesh KD et al. / IJPPDR / 4(1)‚ 2014‚ 15-19. e-ISSN: 2249-7625 Print ISSN: 2249-7633 International Journal of Pharmacy Practice & Drug Research www.ijppdr.com REASONS FOR OUTSOURCING IN PHARMACEUTICAL INDUSTRY Shailesh Kumar Develpalli*¹‚ Malathi Jojula2‚ Bucha Reddy Ponakunti3 ¹Sr. Manager in General Administration Ricon Pharma Private Limited India‚ Hyderabad‚ Andhra Pradesh‚ India. ²Department of Pharmacy Microbiology‚ Sri Shivani College of Pharmacy‚ Warangal‚ Andhra Pradesh‚ India. ³Department
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University of Pennsylvania ScholarlyCommons Master of Science in Organizational Dynamics Theses 5-4-2010 Organizational Dynamics Programs Problems Facing the Pharmaceutical Industry and Approaches to Ensure Long Term Viability Donald A. Baines University of Pennsylvania‚ djtz00@aol.com Submitted to the Program of Organizational Dynamics in the Graduate division of the School of Arts and Sciences in Partial Fulfillment of the Requirements for the Degree of Master of Science in the Organizational
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Table of Contents Executive Summary AstraZeneca PLC Report Introduction AstraZeneca is a global biopharmaceutical company that was created when the Swedish company ‘Astra’ and the British company ‘Zeneca Group’ merged in 1999 (Jerrang & Goldberg‚ 2011). Since then‚ it has immersed itself into the competitive pharmaceutical market and become a very successful business that specialises in the “research‚ development‚ manufacture and marketing of prescription pharmaceuticals” (AstraZeneca
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REVIEW OF THE LITERATURE BATCH COSTING INTRODUCTION Historically‚ because of the industrial background of cost accounting‚ specific order costing has tended to centre around the manufacturing environment. Given the developments both in cost accounting and performance evaluation over the last 20 years or so‚ cost accounting is now being applied in manufacturing‚ non manufacturing ‚ service and even in non profit making organizations. Cost Accounting is usually considered only as it applies to
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for every girl’s handbag’‚ Pusle Communications company‚ viewed on 30th September‚ 2013 http://www.lib.uts.edu.au/gta/14237/pr-positions-panadol-rapid-handipak-must-have-accessory-every-girls-handbag 2012‚ ‘Do more‚ feel better‚ live longer’‚ GlaxoSmithKline‚ viewed on 30th September‚ 2013 http://www.gsk.com/content/dam/gsk/globals/documents/pdf/corporateresponsibility/cr-report-2012/gsk-cr-2012-report.pdf 2013‚ ‘Panadol Alternate’‚ Piglobal‚ viewed on 30th September‚ 2013
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The 2004-2005 U.S. Influenza Vaccine Shortage Influenza‚ or the flu‚ causes approximately 36‚000 deaths and 200‚000 hospitalizations annually in the United States and costs the American economy between $11 and $18 billion each year (General Accounting Office 2001b‚ page 1). The primary method for preventing influenza is the flu vaccine‚ which is generally available in a variety of settings including clinics‚ hospitals‚ schools‚ workplaces‚ and other convenient locations. The vaccine is typically
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–HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline: Strategic Evaluation (West et al.) pp-134-142 R- Strategic Mktg. Decision & Choices (West et al.) Ch-4‚ pp-103-128 AR-Introduction to Strategy (Marketing Strategy-Walker et al.) pp-97-146 T- Decision areas in Marketing C- MD Motors (Marketing
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