"GlaxoSmithKline" Essays and Research Papers

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    Global Pharmaceutical Industry Analysis September 21 2009 Dibakar Mitra (P08017) I Manoj Joshi (B08026)   Table of Contents EXECUTIVE SUMMARY 3 INTRODUCTION 4 ORIGIN AND EVOLUTION 5 ENVIRONMENT ANALYSIS (PEST) 7 STRUCTURAL INDUSTRY ANALYSIS (PORTER) 8 STRATEGIC ISSUES FACING THE INDUSTRY 11 STRATEGIC GROUPS IN THE INDUSTRY ACCORDING TO MARKET/DRUG/FUNCTIONING 15 PROCESS FLOW: IMPORTANT FUNCTIONS 16 STRATEGIC RESPONSES TO CHALLENGES: SIMPLE CORRELATION BETWEEN GROUP

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    Viagra 20Case 20Study

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    VIAGRA* In October 2003‚ Alexander DeGermay‚ Global head of marketing at Pfizer’s was driving to office where in an hour he was to meet with the marketing team of Viagra‚ one of Pfizer’s blockbuster drugs. They were to determine the marketing strategy of Viagra in the US‚ given the entry of two key players‚ Bayer/Glaxo SmithKline and Eli Lilly. Both these companies were slated to launch competing products for the treatment of erectile dysfunction (ED) in the US market. When Viagra‚ a non-prescription

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    Marketing Plan of Coca Cola

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    Coca-Cola in Great Britain Live On The Coke Side of Life Table of Contents Introduction 3 PESTLE Analysis of the macro-environment 4 SWOT Analysis 5 BCG Matrix 6 SPICC 7 Suppliers 7 Publics 7 Intermediaries 7 Competition 8 Customers‚ consumers and markets 10 Soft Drinks Market 10 Table 1: Soft Drinks UK Market Segmentation 11 Market for smoothies 12 Table 2 : Forecast of UK retail sales of smoothies‚ 2001-11 13 Table 3 :Brand manufacturers sales of the smoothies

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    1. Overview of the global pharmaceutical industry In 2003‚ Britain’s Guardian newspaper commented that‚ “on the face of it‚ the global pharmaceutical industry looks like the epitome of a modern‚ mature industry that has found a comfortable way to make profits by the billion: it ’s global‚ hi-tech‚ and has the ultimate customer‚ the healthcare budgets of the world ’s richest countries.” Guardian sept 2003 The global pharmaceutical industry is nowadays made up of thousands of companies contained

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    Pfizer Strageic Plan

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    OUTLINE FOR THE STRATEGIC PLAN Please bullet your responses. Staple the completed assignment; do not spend any money binding the assignment. Make sure to respond to every item. I. GETTING STARTED A. Steps in Strategic Management Process |Step 1 |Identify the organization’s mission‚ vision‚ and value statement | |Step 2 |Determine the firms main business and organizational objectives

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    To Boldly Go

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    Nashik ( pronunciation (help·info))[1] is a city in Maharashtra‚ India. Nashik is located in the northwest of Maharashtra‚ 171 km (106 mi) from Mumbai and 210 km (130 mi) from Pune. Nashik is the administrative headquarters of Nashik district and Nashik Division. Nashik is located in the Western Ghats‚ on the western edge of the Deccan peninsula on the banks of river Godavari. The Nassak Diamond‚ derives its name from the fact that it long remained in the Trimbakeshwar Shiva Temple‚ near Nashik

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    ArchivesCompany Mergers |   | (As on 30th June‚ 2012) |   |   |   | Scrip Code | Name of the Company | Reasons | 504377 | A.T.E. trading & Manufacturing Co. Ltd. | Amalgamation with Motex Engineering Co. Pvt. Ltd. | 516076 | Ador Technopack Ltd | Amalgamation with J.B. Advani & Company Pvt. Ltd. | 531561 | Akash Housing Ltd. | Amalgamation with Vijay Shanthi Builders Ltd. | 524596 | Alcheme Organics Ltd. | Amalgamation with Aarti Industries Ltd. | 524538 | Allied Resins & Chemicals

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    Dell Case Study

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    Dell 1. Introduction Dell Inc. (formerly Dell Computer) is an American multinational computer technology corporation based in Round Rock‚ Texas‚ United States‚ that develops‚ sells‚ repairs and supports computers and related products and services. Bearing the name of its founder‚ Michael Dell‚ the company is one of the largest technological corporations in the world‚ employing more than 110‚000 people worldwide. Dell is listed at number 44 in the Fortune 500 list. It is the third largest PC

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    FINANCIAL MANAGEMENT STRATEGIES FOR CORPORATE RETAIL INDUSTRY IN INDIA-A CASE STUDY OF RETAIL SCENARIO IN HYDERABAD AND SECUNDERABAD SYNOPSIS I INTRODUCTION: (1) Retail Industry in India The Indian retail industry is the largest among all the industries‚ accounting for over 10 per cent of the country’s GDP and around 8 per cent of the employment. The retail industry in India has come forth as one of the most dynamic and fast paced industries with several players entering the market. But all

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    Six Sigma: Overview

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    Six Sigma [pic] The often-used six sigma symbol. Six Sigma seeks to improve the quality of process outputs by identifying and removing the causes of defects (errors) and minimizing variability in manufacturing and business processes. It uses a set of quality management methods‚ including statistical methods‚ and creates a special infrastructure of people within the organization ("Black Belts"‚ "Green Belts"‚ etc.) who are experts in these methods. Each Six Sigma project carried out within an organization

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