Y PEKKA TUOMINEN Managing Brand Equity ABSTRACT The purpose of this study is to discuss and elaborate the main issues encountered in managing brand equity. In order to achieve this purpose‚ we first analyse the concept of brand equity; second‚ we provide a comprehensive framework for managing brand equity; and finally‚ we distinguish different ways to leverage and measure brand equity. The concept of brand equity emerged in the early 1990s. Brand equity can be regarded as a managerial concept
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of Organizational Citizenship Behaviour and its Significant Link to Employee Engagement Dr.Nadeem Ahmed Department of Management College of Business Administration King Saud University Riyadh‚ Saudi Arabia. Anwar Rasheed Department of Management College of Business Administration King Saud University Riyadh‚ Saudi Arabia. Khawaja Jehanzeb Department of Management College of Business Administration King Saud University Riyadh‚ Saudi Arabia. Abstract Organizational Citizenship Behavior (OCB) is presumed
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Citizenship is the status of a person recognised under the custom or law of a state that bestows on that person a series of rights and responsibilities that relate to the individual as a member of a political community‚ including civic‚ political and social and economic rights and duties Organization An organization is a social entity‚ such as an institution‚ business or an association‚ that has a collective goal and is linked to an external environment. Rights Nation A nation‚ however‚ is
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this was “socialism.” Palmisano explained that this was the only way to build an enduring institution in which IBMers embraced and owned the values. “It wouldn’t do to create values from the top‚ like Watson did; today people are too sophisticated‚ global‚ and cynical. We want people to connect to the entity in a way that’s relevant to them.” He wanted people to have pride in IBM as an institution‚ not merely to be following a leader: “To have a culture that connects people’s success to the success
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relationship between external equity in discussing pay versus benefits‚ and also to investigate the best compensation package (with special focus on external market competitiveness and internal equity) that will be of benefit to recruit and retain productive and motivated staff members. Key words: external equity‚ compensation‚ internal equity‚ motivation CHAPTER ONE 1.0 LITERATURE REVIEW 1.1 Equity Theory Basically‚ employees
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Debt/Equity Ratio What Does Debt/Equity Ratio Mean? A measure of a company’s financial leverage calculated by dividing its total liabilities by its stockholders’ equity; it indicates what proportion of equity and debt the company is using to finance its assets. http://financial-dictionary.thefreedictionary.com/debt%2Fequity+ratio ’Debt/Equity Ratio’ A high debt/equity ratio generally means that a company has been aggressive in financing its growth with debt. This can result in volatile earnings
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Private Equity in Nigeria An Overview of Nigerian Venture Capital and Private Equity Private Equity in Nigeria Page 2 CONTENT EXECUTIVE SUMMARY 3 NIGERIA COUNTRY ANALYSIS 5 TABLES AND EXHIBITS 7 Private Equity in Nigeria Page 3 Executive Summary1 Nigeria is facing an uncertain future as outbreaks of ethnic and religious violence continue to place strains on Africa’s most populated country. With the 2003 elections approaching‚ the continuing battle amongst incumbent politicians
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. Debt and Equity Financing Debt Versus Equity Financing ACC400/University of Phoenix June 13‚ 2011 Debt Versus Equity Financing In the accounting industry financing is an important concept. Many companies would not be operable without acquiring some for of financing options. Although there are many types of financing‚ the two that will be discussed in this paper are debt financing and equity financing. Also this paper will give two examples of each type of financing and discuss which
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Owner’s Equity Paper ACC/423 Katie Bradbury October 26‚ 2014 Raymond Ho Introduction Paid in capital is the source of raised by the company from equity‚ and not from ongoing operations in the stock markets in the form of shares. Earned capitals are the resources that a company will acquire in the form of income due to the sale of good and services the company offers. These capitals are both very important to the development and growth of the company’s daily operations. Investors believe
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Debt versus Equity Financing Debt financing versus equity financing‚ which financing has more advantages over the other financing. Debt vs. equity financing is the most vital decision a manager will face when determining the needed capital to fund his or her business operations. Both types of financing are the main sources of capital that is available to a business. Both types of financing have advantages and disadvantages when a manager or owner is trying to raise capital. Debt Financing Debt
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