contents CONTENTS Page No 1. 2. Executive Summary The Evolution 2 3 -Global Brands and Globalization 3 3. Why Branding? 9 -Brand : Meaning 10 -Brand Equity 12 -Aspects of a Good Brand 13 - What makes brands great? 14 - What makes brand leaders lose their way 17 4. Why go global? 19 - Going global: the risks 20 - What principles govern and guide global brands? 21 - Global branding versus local marketing 23 5. Strategic Planning Cycles for Brands 26
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Background Information This case analyses the ABC and ABM implementation process at Global Electronics Inc (GEI). GEI has been using a traditional costing system which allocates manufacturing overhead costs based on direct labour hours‚ which is about 10% of total cost. This costing system resulted in operating losses o $100 million although sales have been $650 million. As a result‚ it was believed that GEI’s costing system is not accurate. GEI’s new top management team believed that an Activity
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Global Electronics Inc. Case Analysis Background Global Electronics‚ Inc. (GEI)‚ has its main office in Sarasota‚ Florida and the company employs about 2‚300 people at its three U.S. fabrication facilities (located in Huntsville‚ Alabama; Evansville‚ Indiana; and Reading‚ Pennsylvania)‚ and has 4‚000 employees at its assembly and test facility in Kuala Lumpur‚ Malaysia. Discrete power semiconductors and analog‚ digital‚ mixed-signal‚ and radiation-hardened integrated circuits for signal processing
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The global banking sector: current issues The financial services sector is emerging from the worst financial crisis for 80 years. Tighter regulation‚ an overhang of debt in the west and the immense growth in the power of banks in emerging economies will transform the landscape of banking. What opportunities and threats will this create? And what are the main lessons that banks will learn from the crisis? CIMA sector report Key messages 1. 2. 3. There is growing optimism that both the world
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Global Marketing Plan Yve Franks MKT/562 Executive Summary Gambit Sports Outreach Program is designed to reach the children and the residents of Haiti. Gambits purpose is to develop a nonprofit sports soccer facility that focuses on educating the whole person through education‚ nutrition and sports. Children are in important part of our future and Gambit wants to be able to help Haiti and the children build up confidence
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Global warming means a gradual increase in the Earth’s average lower atmosphere due to emissions and build up of greenhouse gases . Global warming is when the earth heats up and the temperature rises. It happens when greenhouse gases such as carbon dioxide‚ water vapor‚ nitrous oxide‚ and methane trap heat and light from the sun in the earth’s atmosphere‚ which increases the temperature. Greenhouse gases are released mostly by the burning of fossil fuels for transportation‚ heating‚ electrical
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Slide: Many big companies had benefitted from the ideas of their employees that not just bringing innovation but adding to its revenue stream. Several global cases have been renowned especially to big companies’ history on how their respective intrapreneurs made the business to be the pioneer of a certain business idea. 1. Most renowned “Skunk Works” 2. Spencer Silver and Art Fry’s development of post-it notes at 3 M company Modern Day 1. Steve Jobs and a group of 20 Apple Computer
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Reading List You can also now get 20% off your next purchase* in the HBR Store. Simply enter your promotion code HBRORGREG2 when prompted during checkout. Achieving the Ideal Brand Portfolio http://hbr.org/product/achieving-the-ideal-brand-portfolio/an/SMR167-PDF-ENG Source: MIT Sloan Management Review 8 pages. Publication Date: 一月 01‚ 2005. Prod. #: SMR167-PDF-ENG To optimize a portfolio of brands‚ companies can use a step-by-step approach: decide on the brands to review; analyze each
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to fix. My country might be one of the victims of climate change on the future. That is another reason why I am interested about this topic. Definition of Climate Change According to the Oxford English Dictionary‚ a climate change is “the change in global climate patterns apparent from the mid to late 20th century onwards‚ attributed largely to the increased levels of atmospheric carbon dioxide produced by the use of fossil fuels”. Our Earth is warming. Over the past century‚ Earth’s average temperature
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GLOBAL CULTURE Culture is the characterized morals‚ belief‚ laws‚ customs‚ capabilities‚ behaviors and habits exhibited by a group of people or organization through continuous interaction. With the constant interchange of ideas‚ meanings and values across the world globe by people with diverse culture through the use of rapid global communication‚ it stands to reason that will be a merging of ideas and values thereby giving room for a globalize culture. Evidences of an emerging global culture
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