Generation Y: The Past‚ the Present‚ the Future A generation has no defined time limit. There have been generations from as little as ten years’ time span all the way up to thirty years apart. “Every generation revolts against its fathers and makes friends with its grandfathers‚” the American writer Lewis Mumford once said. Kids have always gathered up at the feet of their grandparents to hear stories about war and the old technology. Yet when it comes to the stories of these children’s’
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Getting to Know Generation Y February 18‚ 2011 Getting to Know Generation Y Who are they? Do you get them? You may have one or two living in your home or working with you at work. Society calls them Generation Y. They sometimes referred to as Millennial‚ Echo Boomers‚ Internet Generation‚ Igen and Net Generations. They were born between 1980’s and 2000. (Welcome to Generation Y) Generation Y‚ are the children of the Baby Boomers and Generation X parents. They are quite different from
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Generation Y refers to those born between the 1980 and 2000. This generation is commonly known as the confident type of people. Furthermore‚ they were born alongside the rise of technology and are more likely to be IT-savvy than their parents and teachers. However‚ HR Managers do face a difficult challenge handling this generation. Managers have a challenge trying to train and motivate them to work. By doing so‚ they want to get the best out of these employees in order to benefit the company. It
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of scientific theories‚ theory X and theory Y. He relates these two theories on two managers (Dave and Val) who are in the same organization (Telecommunication company)‚ however in different departments. He continues to talk about how they use their management skills on their employees based on theory X and theory Y. Douglas McGregor‚ an American Social Psychologist‚ proposed X-Y theory in his 1960 book “The human side of enterprise”. Theories X and Y are still referred in the field of management
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Gen Y: a generation of flashing advertisements‚ constant brand name bombardments‚ and off the meter spending habits. These factors combined with their disposable income enable this youth to become shopping fanatics‚ allowing smart retailers to make bank. With the Internet continuously accessible‚ malls with numerous “hip” stores‚ and brand names that promise popularity‚ Generation Y is consumed entirely by their spending habits. Celebrity endorsements and brand names are what they are looking
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------------------------------------------------- QUESTION 2. Analysis of Generation Y ------------------------------------------------- B) Commentary to the HBR case study I see their problems first as related to poor communications skills‚ and secondly a generation issue. Mental models of GenY´s and GenXes are not necessarily vastly dissimilar‚ especially if compared to the dinosaurs from the Baby Boomer generation. Nonetheless Sarah and Josh are encoded with quite different value systems
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“Customer Centric Global Branding: Lessons from Latin America” Rohit Deshpandé‚ Harvard Business School rdeshpande@hbs.edu Global Branding Conference Koc University Istanbul 22 June 2010 © 2007 rdeshpande@hbs.edu 2010 Harvard Business School The “Provenance Problem” When “made in (emergent country)” doesn’t help: Made in Brazil Made in Russia Made in India Made in China B.R.I.C. or Kenya or Turkey or Vietnam © 2007 rdeshpande@hbs.edu 2010 Harvard Business School Concha y Toro Synopsis • • •
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In the case study “Gen Y in the Workplace‚” a situation is presented where Josh‚ an employee and recent graduate has new ideas on how to promote an upcoming film for the company he works for. However‚ Sarah‚ his immediate supervisor‚ has her own ideas and quickly dismisses Josh’s ideas without fully hearing them. Upset‚ Josh reaches out to the company’s CEO with his ideas. The CEO is impressed and invites him to the following day’s meeting. Sarah did not find out about this until the following
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Once Patient Y was placed in a labor room‚ treatment began immediately. As mentioned previously‚ the fetal heart rate decreased rapidly. During this time the nurse and physician performed several treatments in order to try and raise the fetal heart rate. First‚ the nurse applied 10L of oxygen via nasal cannula to the patient. Then‚ the nurse opened the Lactated Ringers wide so that they would enter the patient faster. Finally‚ the nurse changed the patient’s position from left sided to right sided
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The X and Y game What is a game where you have four persons to a team‚ and each person shows an X and Y card each round and according to what each other person‚ including themselves shows they get a certain number of points added on or taken off? What is the meaning of this game? What does it show? This game shows how individual people act in a group. When every person in a group cooperates something gets done‚ but if people are out for themselves‚ and fail to recognize that they are in this together
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