international marketing strategy can be standardized across national borders (Cavusgil et al.‚ 1993; Jain‚ 1989). However‚ almost all previous research has been conducted from a US-firm perspective. Even though a few studies dealt with this debate in the context of less developed economies‚ the issues studied were viewed from the perspective of US firms’ operating activities in those economies (e.g. Grosse and Zinn‚ 1990; Hill and Still‚ 1984; Kacker‚ 1972). A major gap in the literature is whether our
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period was called ‘postmodern’ which began in late 21s century around the time when pop culture became popular which was in the 60’s (Witcombe‚ 2000). The postmodern term can be used in more then one context and in a variety of ways. Witcombe (2000) characterized that “…some would say it means anti-modern; and for others it was just a
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Have modern technologies made the world better place? Most past of contemporary people cannot imagine their life without different devices‚ because they have to use it every day. Considering only our cell-phones or smartphones: we call‚ we send text-messages‚ look for necessary (or not) information in the internet‚ make notes‚ etc. We can use computer for a large amount of things‚ from typing a paper or sending a complaint somewhere to creating a music or attending lecture in the different part
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Article: Toys ’R’ Us Grows in China‚ With ’Tiger Moms’ in Mind By LAURIE BURKITT in Beijing and ANN ZIMMERMAN in Dallas http://online.wsj.com/article/SB10001424127887323622904578128840637201504.html The article is mainly about the basic fact in the global toy industry‚ the Chinese market expression of large toy companies and the future plan of toys ‘R’ Us in China. The Article stands out the importance of culture differences and cultural localization. Toy Industry Analysis—The entrance of the toy
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Modern medicine has made life more comfortable‚ and humans are living longer‚ healthier lives thanks to discoveries like penicillin to treat bacterial infections and vaccines to prevent deadly diseases like diphtheria‚ tuberculosis and tetanus. In 1920 there were 206‚000 reported cases of diphtheria‚ and of those 15‚520 deaths were reported. Between the years of 2004 to 2008 there were no reported deaths related to diphtheria. The first vaccine to treat diphtheria was created in 1921‚ but not widely
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wholesale cash-and carry facility stands between 50‚000 and 100‚000 sq ft and sells a wide range of fruits and vegetables‚ groceries and staples‚ stationery‚ footwear‚ clothing‚ consumer durables and other general merchandise items. It’s first Best Price Modern Wholesale opened in 2009. Walmart currently sells to retailers in India. Allowed limit - 51% FDI in multi brand retail sector and 100% FDI in single brand. 3. Brands Operating in India – * Great Value Great Value is a brand of grocery that
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Modern Challenges in Immigration 1 Modern Challenges in Immigration Catrina Hopkins ETH 125 October 14‚ 2010 Ganella Taylor‚ Instructor Modern Challenges in Immigration 2 “The diversity of ethnic and racial backgrounds of Americans today is the living legacy of immigration” (Schaefer‚ 2006‚ p.92). The number of immigrants in the United States has grown significantly over the years. Now most immigrants come to the United States for job opportunities or to invest in a
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1 INTRODUCTION TO GLOBAL MARKETING SUMMARY A company that engages in global marketing focuses resources on global market opportunities and threats. Successful global marketers such as Nestle‚ Coca-Cola‚ and Honda use familiar marketing mix elements – the four Ps – to create global marketing programs. Marketing‚ R&D‚ manufacturing‚ and other activities comprise a firm’s value chain; firms configure activities to create superior customer value on a global basis. Global companies also maintain
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California State University‚ Dominguez Hills Essay 3 Examining characteristics of postmodern fiction depicted within Italo Calvino’s novel If on a Winter’s Night a Traveler Casey Robertson (202306117) crobertson25@toromail.csudh.edu HUX 581: Key Periods and Movements‚ Philosophy: Philosophy and Postmodernism 07 27 2012 When discussing the genre of postmodern literature‚ Italian author Italo Calvino’s 1979 novel titled If on a Winter’s Night a Traveler is definitely a work worthy of
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What is the Modern World? The French Revolution‚ the Industrial Revolution‚ and Darwin’s On the Origin of the Species are modern‚ and were important to shaping the modern world. The modern world can be classified as a time when there was the rise of the middle class‚ technological advances‚ an increase in economic power‚ and a deviation from religion into science. These modern movements can be seen in the French Revolution‚ the Industrial Revolution‚ and Darwin’s On the Origin of Species‚ rendering
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