EXAM (Q5 choose 2‚ examples should take up 50%) The self-reference criterion has important implications for international marketing reference criterion and discusses its implications for each element of the marketing mix. Use examples to explain. - Culture * SRC concept link to 4Ps * Religion‚ value‚ language‚ political‚ education (determinants) * Strategy – Standardization (ethnocentric) Explain the main arguments for and against the customization of the marketing communication campaign
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materials‚ and other Web resources‚ find some examples of international companies in the United States that demonstrate a global management approach to their operations. Provide some specific examples of practices or strategies that demonstrate this approach. Then answer the following questions: * Why has it become so important for companies to become competitive in the global business environment? * What advancements in operations management in other countries have affected the way companies
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diversity? Does diversity really impact a company enough to make them successful or a failure in corporate America? Through this paper you will find a clear understanding of what diversity is and what diversity means to Energizer Battery‚ a successful global manufacturing company. “Diversity can be defined as characteristics or traits that differentiate a group of people from another. This can include race‚ gender‚ age‚ socio-economic status‚ ethnicity‚ sexual orientation‚ religion‚ and geographic location
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As one navigates through an ever changing and unknown world it becomes difficult for one to distinguish between the global and the local. For individuals the global can become the local or the local may become the global at once. As a conscious choice one must decide whether to accept‚ warily acknowledge or wholly retreat from the ‘new world.’ These notions and concepts are explored widely within Sophia Coppola’s 2003 film ‘Lost In Translation.’ As the two central protagonists Bob and Charlotte navigate
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Culture is one of the most important and basic concepts of sociology. In sociology culture has a specific meaning. The anthropologists believe that the behaviour which is meant is called culture. In other words the behavior which is transmitted to us by some one is called culture. The way of living‚ eating‚ wearing‚ singing‚ dancing and talking are all parts of a culture. In common parlance‚ the word culture‚ is understood to mean beautiful‚ refined or interesting. In sociology we use the word
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GLOBAL WARMING : WHAT LIES AHEAD GLOBAL WARMING Climate change is a change in the statistical distribution of weather over periods of time that range from decades to millions of years. In recent usage‚ especially in the context of environment policy‚ it is more generally known as "global warming"‚ which occurs due to increasing levels of greenhouse gases in the atmosphere. Most of the observed temperature increase has been caused by increasing concentrations of greenhouse gases‚ which result
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The Theory of Evolution is by natural selection‚ organisms that possess heritable traits that enable them to better adapt to their environment compared with other members of their species will be more likely to survive‚ reproduce‚ and pass more of their genes on to the next generation. Charles Darwin made the assertion that humans and apes are related. With thoroughly analyzing his predictions‚ we now realize that this could be a fact. Through a process called natural selection‚ Darwin claimed that
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The Epic Gilgamesh The Epic of Gilgamesh is one of the earliest known pieces of literature. According to Sumerian tradition‚ he was an early ruler of the city-state of Uruk. “He is said to be the son of the god Ninsun and a mortal father‚ however‚ historians have not obtained clear details on that matter” (McCaughrean‚ pg.5). It is also unclear whether the King Gilgamesh actually existed‚ but his story still acted as “instructive text” for the people of Mesopotamia. The Epic of Gilgamesh
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I agree with William‚ Handy about Santiago‚ in the novel The Old Man and the Sea‚ achieving his true existence or at least him knowing all his values. Santiago reaches this level of existence by being a kind person and always hopeful. Also he achieves this with his strength‚ courage‚ and determination. Santiago has a lot of courage that could affect his meaning of his true existence. “If sharks come‚ God pity him and me.”(Hemingway pg. 68) When he says this‚ he is taking a risk that a shark could
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countries. They refer to themselves as "a global company"; however I’m skeptical about their claim. Going global does not mean just doing business abroad or acquiring an overseas company. Globalisation in simple terms means the ability of an organisation to spread and replicate itself to virtually every corner of the world. There is a common culture‚ value set and process that knits all the units of the business together into one entity. In a true global company‚ there is harmony between the different
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