MAKALAH E-COMMERCE MARKETING DALAM MENINGKATKAN NILAI PELANGGAN OLEH: CHANDRA SETIAWAN 3103005228 JURUSAN MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS KATOLIK WIDYA MANDALA SURABAYA 2010 E-COMMERCE MARKETING DALAM MENINGKATKAN NILAI PELANGGAN PEMASARAN TUGAS AKHIR Diajukan Kepada FAKULTAS EKONOMI UNIVERSITAS KATOLIK WIDYA MANDALA SURABAYA Untuk memenuhi sebagian persyaratan Memperoleh gelar Sarjana Ekonomi Jurusan Manajemen OLEH: CHANDRA SETIAWAN 3103005228 JURUSAN MANAJEMEN FAKULTAS
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Chapter One: Overview of Electronic Commerce ONLINE FILE W1.1 Application Case DELL—USING E-COMMERCE FOR SUCCESS The Problem/Opportunity Founded in 1985 by Michael Dell‚ Dell Computer Corp. (now known as Dell) was the first company to offer personal computers (PCs) via mail order. Dell designed its own PC system (with an Intel 8088 processor running at 8 MHz) and allowed customers to configure their own customized systems using the build-to-order concept. This concept was‚ and is
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features of e-commerce technology 1. Breaks geographical barrier: Unlike traditional retail business‚ ecommerce is not bounded by geographical barriers. Today an e commerce company can easily sell its products to consumers residing in any part of the country. 2. Saves precious time: Ecommerce helps in saving the most important thing in today’s modern world: ‘Time’. Consumers from the comfort of their home‚ office and even café can buy any product they wish to buy. Thanks to e commerce‚ consumers
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the problem which shall be discussed in this paper‚ is the vast supply‚ demand‚ and trade of arms worldwide. With military expenditure being the single largest spending in the world – with an estimated annual total budget of 900 billion dollars (Shah‚ 2007) –‚ with a globalizing trend (Shah‚ 2007)‚ and highly politically – instead of morally – motivated‚ this problem might well be the most serious threat to global peace and overall human wellbeing in the near future. 2. Paper structure‚ definitions
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Contents Introduction 2 Wrycza et al. ’s Research (2007) 3 Rao et al. ’s research (2003) 5 Prananto et al. ’s research (2004) 7 Alonso Mendo and Fitzgerald ’s research (2005) 9 The usefulness of using E-Commerce Maturity Model (ECMM) 11 Conclusion 14 Reference 14 Introduction In today ’s economy‚ organisations try to gain strategic and operational advantages over other competitors in their industry because of the rapid advance of technology and globalisation. Companies
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it can be so rewarding. Creating a successful company takes more than just a good idea. It takes innovation‚ ethics‚ globalization‚ information systems‚ and e-commerce. In this paper‚ we wanted to discuss what an ingenious company and describe the tools they used to make them such a remarkable success. How Apple used E-Commerce to Change the World Apple came from humble beginnings. What began with two brilliant guys in a garage has transformed to one of the most successful brands
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Bitcoin: Bitcoins Evolving E-Commerce & Security in the Cloud Environment Derek Shamberger Managerial Applications of Information Technology DeVry University‚ Keller Graduate School of Management June 14‚ 2014 Abstract: Bitcoin is digital currency‚ new to old regimes of banking but recognized by various organizations for its high liquid properties. The currency is not respected by any government and yet through peer-to-peer networking the currency holds integrity. It is not exchangeable
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Risk Management of Legal Issues affecting E-Commerce Introduction Risk management is the ability to identify‚ assess‚ and prioritize risks depending on the threat they poses on a business and the resources available. Most organizations are operating their business online nowadays. Many industries such as banking‚ insurance‚ selling of goods‚ offering of certain services are turning their operations online. E-commerce has many challenges that threaten to make any organization conducting online business
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E-commerce (electronic-commerce) refers to business over the Internet. With the growth of commerce on the Internet and the Web‚ e-commerce often refers to purchases from online stores on the Web‚ otherwise knows as e-commerce Web sites. The e-commerce marketplace is intensely and savagely competitive. Mellahi and Johnson (2000) noted that major sustainable competitive advantages are almost non-existent. That means that firm’s market advantage such as economies of scale are no longer enough to make
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financial decisions that people face? What are trade-offs? What are some of the trade-offs that you may face? Some of the financial decisions that people face are buying a house‚ going to college‚ and buying a car. Trade offs are a balanced achieved between two desirable but incompatible features or a compromise. Some of the trade offs that you may face are going to college‚ making payments on a car‚ and loaning money. Going to college is a trade off cause your basically saying that you will pay
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