ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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Social Business Networking and E-Commerce BUS 352 e-Business December 10‚ 2012 Social networking websites have become most hyped phenomenon‚ be the site formed for the purpose of recreational social networking or for businesses or business professionals networking. In this particular assignment though‚ we will discuss about the social networking site that is formed for business professionals. We will discuss the elements and concepts pertaining to that social networking website that played
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The Advantages of E-Commerce Kyvonne Coleman‚ Marketing 552 August 26‚ 2013 Professor Maureen Murphy Advantages of E-Commerce Economic Commerce (e-commerce) is a term used to describe any transaction of business that is conducted over the internet where an end-user provides information to receive or purchase a product from a retailor of any sort. Being in an age that majority of businesses thrive off of e-commerce‚ any business down to a fast food restaurant such as Pizza
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E-Commerce Tutorial E-COMMERCE TUTORIAL Simply Easy Learning by tutorialspoint.com tutorialspoint.com i ABOUT THE TUTORIAL E-Commerce Tutorial E-Commerce or Electronics Commerce is a methodology of modern business which addresses the need of business organizations. This reference will take you through simple and practical approach while learning e-commerce principles. Audience This reference has been prepared for the beginners to help them understand the basic to advanced
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Julia Johnson In today’s society‚ there are many trade-offs for technological advances. Different people may argue whether or not these trade-offs are for better or worse. It is my belief that today’s technological advances are for the common good and can result in immeasurable blessings. My cousin‚ Jennifer‚ has been married for over eighteen years. Her lifelong dream was to become a mother. After trying for years to conceive with no luck‚ Jennifer and her husband eventually turned to in
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Chapter 1 Introduction 1.1 E-Commerce or E-Business: Electronic commerce which is commonly known as E-commerce or E-business is a modern concept of doing business. In layman’s language‚ it is the buying and selling of products and services over electronic systems which mainly comprises of internet. In this form of business the payment for goods and services is also done electronically i.e. by using credit cards. This concept has reached its maturity in developed countries like the United States
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E-COMMERCE BUSİNESS MODELS The ultimate goal of an e-business is to generate revenue and make a profit‚ similar to traditional businesses. It is factual that the Internet has improved productivity for almost all the organizations that are using it. Nevertheless‚ the bottom line is that productivity must be converted to profitability. To achieve profitability as the final goal‚ different e-businesses or e-commerce sites position themselves in different parts of the value-chain. To generate revenue
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of both rebates. At the same time the client could do that online with a couple of mouse-clicks. 4.3 Create Targeted Communication Utilizing the data that a client gives in the enrollment structure‚ and by putting treats on the client’s PC‚ an e-commerce shipper can get to a great deal of data about its clients. This‚ thus‚ could be utilized to convey pertinent messages. An illustration: If you are hunting down a certain item on Booking.com‚ you will naturally be demonstrated postings of other comparative
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Chapter 4 1. Name the six main pieces of the e-commerce site building puzzle. * Organizational Capabilities * Hardware Architecture * Software * Telecommunications * Site Design * Human Resources 2. Define the systems development life cycle and discuss the various step involved in creating an e-commerce site. * Methodology for understanding business objectives of a system and designing an appropriate solution 1. Systems analysis/planning 2. Systems design
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Although e-commerce application is not very popular in Sri Lanka‚ there are several organizations which successfully apply e-commerce in their business. One of the such organization is Kapruka (www.lanka.info). The main objective of Kapruka is to provide online shopping facilities. In addition they have wide range of services for customers. They are gift delivery in Sri Lanka‚ photo print and delivery to customers‚ download Sinhala Mp3‚ rent a car in Sri Lanka‚ astrology services‚ and obtain
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