Table of Contents Ratan Tata: Leading the Tata Group into 21st Century 2 Introduction 2 Case Question 1 3 How much of such a transformation can be attributed to one individual? Discuss the role of the leader in initiating and managing change. 3 Case Question 2 4 a) What advantages and disadvantages did the Group gain through the streamlining of businesses? 4 b) Do you think‚ as of 2009‚ the Group is still present in too many businesses? 4 Case Question 3 10 Critically discuss
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cheapest car in the world by TATA Company name “TATA NANO”. The objective of this research proposal is to find out an opportunity or a problem in the launch of the smallest /cheapest car targeting masses through secondary information / data. Also to gain knowledge about how TATA brought this new product i.e.‚ “NANO” up to the development stage and finally going to launch it on 23rd March‚ 2008 (already launched till now). During this project I researched on how TATA developed NANO costing Rupees1
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Marketing Strategy of Ford Motor Company Ford Motor Company was built on superior products and that still exists today. They have an exceptional line of cars and trucks‚ which ranges from the Model-T to today’s Ford Focus and F-Series‚ the best selling car and truck in the world. Their current product line up is the strongest in their history and is still getting stronger. This year they added the new Ford Explorer‚ Thunderbird and Expedition in North America‚ Ford Fiesta in Europe‚ the new Lincoln
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Environment 2. Summarise the strategic position. You should consider the following issues: a. Who are the company’s key stakeholders‚ what are their objectives and are their objectives aligned with the company’s strategic goals? b. What business strategy is the company supposed to have been pursuing and has this in fact been the case? c. How has the company performed to date? Balanced scorecard? d. What are the strategic capabilities of the company and do these meet with the strategic goals of
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Market Entry Mode Strategy It is important for any organisation who wishes to operate its business worldwide to know the ways on how to enter a foreign market. Either it’s an existing product or even a new product‚ to identify thus implementing the correct mode of entry is crucial in order for a business to survive in a foreign market. Among the strategies on mode of entries are; Exporting‚ Licencing‚ Joint Ventures and Manufacturing (Ghauri and Cateora‚ 2010). Knowing that the economy in Russia
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ECONOMIC ANALYSIS OF TATA NANO Index 1. Company Overview of TATA motors 2. Market Demand 3. Total Sales Estimation 4. Producers Behaviour 5. Cost Structure & Pricing Strategy 1. Company Overview of Tata Motors Ltd. Tata Motors Limited is India’s largest automobile company‚ with revenues of Rs. 35651.48 crores (USD 8.8 billion) in 2007-08. It is the leader in commercial vehicles in each segment‚ and among the top three in passenger vehicles with winning products
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STRATEGIES FOR MARKET ENTRY: Fast Moving Consumer Goods Companies in Emerging Markets Mark Sorgenfrey Lasse Munch M.Sc. Strategy‚ Organisation and Leadership Academic advisor: Mai Skjøtt Linneberg Aarhus School of Business 2009 Abstract Multinational enterprises (MNEs) are increasing their presence in the lives of more and more consumers as companies seek to expand and promote their products to a still wider range of markets globally. As markets change and develop‚ so does the strategy used
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Tata Nano The Tata Nano is a small‚ affordable‚ rear-engine‚ four-passenger car aimed primarily at the Indian market. It was first presented by India’s Tata Motors at the 9th annual Auto Expo on January 10‚ 2008‚ at Pragati Maidan in New Delhi‚ India. The car was envisioned by‚ Ratan Tata‚ Chairman of the Tata Group and Tata Motors‚ who has described it as an eco-friendly "people’s car". The prefix "nano" derives from the Greek root ’nanos’‚ meaning dwarf. "Nano" also means "small" in Gujarati
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Performance Appraisal in Tata Motors Performance Appraisal in Tata Motors 2012 Surabhi Agarwal Abhishek Gangwar Fatima Abbas Aarti Chaudhary Eram Khan IIPM 9/24/2012 2012 Surabhi Agarwal Abhishek Gangwar Fatima Abbas Aarti Chaudhary Eram Khan IIPM 9/24/2012 INDEX -------------------------------------------------
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FIROZ AHMAD (B. COM & MBA – FINANCE) |Work Experience: |Current Position | | |Company Name: Saraswati Medical & Dental College” Lucknow. | | |Designation : Accountant (July‚2012 – till date)
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