MASTERS OF SCIENCE IN BUSINESS ADMINISTRATION EQUITY RESEARCH: CIMPOR TOMÁS LAVIN PEIXE 152110052 ADVISOR: PROF. JOSÉ TUDELA MARTINS Dissertation submitted in partial fulfillment of requirements for the degree of International MSC in Business Administration‚ at Universidade Católica Portuguesa‚ September‚ 2012 I. Preface The goal of this dissertation is to value Cimentos de Portugal‚ SGPS‚ S.A‚ hereon stated as Cimpor. In order to do that‚ the main
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The short story “Battle Royal‚” written by Ralph Ellison‚ has a lot of symbolic meanings. It’s about a young African American teenager who had just graduated from High School‚ and his grandfather had also recently died. He was invited to give his graduation speech in front of a group of white men. He arrived and was told to participate in the battle royal that was to take place as entertainment for the audience. Before the fight started a nude dancer was put in the ring as a distraction. She was
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rest. This also is a way for Nike to obtain credibility and quality. With the Air Jordan line‚ Nike sold over $100 million shoes in the first year (129). Nike’s sources of brand equity hit all the way to the top of the CBBE pyramid for American consumers. Within the first two years alone Nike had 50% of the market share for athletic shoes. Salience is huge with the Nike logo. About 97% of Americans were able to recognize the Nike logo in 2000 (139). Imagery and performance were the main points
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Global Market-Entry Strategies (Chapter 8) 1. Target Market Selection A four-step procedure for the initial screening process: 2. Choosing the Mode of Entry Decision Criteria for Mode of Entry: 3. Exporting Indirect Exporting Cooperative Exporting Direct Exporting Export management companies Piggyback Exporting Firms set up their own exporting department BENEFITS CAVEATS 4. LICENSING Appealing to small companies that lack
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Royal Massacre of Nepal: One of the Greatest Mystery Nepal‚ also known as the country of Himalayas‚ was a constitutional monarchy few years ago. In that interval of few years‚ Nepalese people faced the most shocking event in the history of Nepal. In June 2001‚the crown prince murdered his own family and killed himself in the end. News channels started to fluorish the news all over the world with the name of Royal massacre. After the news come around to the Nepalese society‚ there were tears
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As the war waged on between the union and the confederacy‚ historian willie Lee rose documented the public criticism of the administration. One critic recalled the capture of Port Royal was a brilliant achievement but one that would be to little purpose unless the government does alright with the institution of slavery President Lincoln said provisions should be made to colonize the negroes in a climate congenial to them. Congress declared the black population of the sea islands no longer slaves
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INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan
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MOTIVATION AT ROYAL MAIL INTRODUCTION Employee motivation is‚ or at least must be‚ one of the key issues for directors‚ managers and personnel managers. The leader must be able to find the sensitive strings of his subordinates‚ which can be motivated by influencing them to achieve high performance. The correct use of motivation encourages staff to make more efficient use of their knowledge‚ skills‚ and talents. In today’s turbulent‚ often chaotic environment‚ commercial success depends
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European History 24 October 2012 The Dutch: Divided and Deeply Indebted The signing of the Peace of Westphalia in 1648 ended the Thirty Years’ War and brought about the formation of the independent Dutch Republic‚ a coalition of the seven provinces of the Netherlands. During the mid 17th century‚ the Dutch became the wealthiest and most active trading and shipbuilding people in Europe. By dominating most trading routes in the Baltic and Atlantic Seas‚ the Dutch Republic earned recognition as an influential
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Period 1 Dutch Republic D.B.Q. In the middle of the seventeenth century‚ the Dutch Republic‚ made up of seven provinces‚ dominated international trade. However‚ from 1650 to 1713‚ the Dutch started facing military conflicts with other countries across Europe. These conflicts threatened Dutch security‚ unity‚ and prosperity. Amsterdam was the leading banking and trading center in Europe. There were three main trade routes from the Dutch Republic. The Dutch traded slaves‚ spices
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