INDUSTRY PROFILE Global Hotels & Motels Reference Code: 0199-0520 Publication Date: October 2010 www.datamonitor.com Datamonitor USA 245 Fifth Avenue 4th Floor New York‚ NY 10016 USA t: +1 212 686 7400 f: +1 212 686 2626 e: usinfo@datamonitor.com Datamonitor Europe 119 Farringdon Road London EC1R 3DA United Kingdom t: +44 20 7551 9000 f: +44 20 7675 7500 e: eurinfo@datamonitor.com Datamonitor Middle East and North Africa Datamonitor PO Box 24893 Dubai‚ UAE t: +49 69 9754 4517 f: +49 69 9754
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CASE IN POINT 1.2: GLOBAL HOTELS AND MOMMA’S MOTELS Suppose you work in the IT department of Global Hotels‚ a multinational hotel chain. Global Hotels runs several specialized business support systems‚ including a guest reservations system that was developed in-house to meet the requirements of a large company with worldwide operations. Guests can make one-stop online reservations by visiting Global’s Web site‚ which has links to all major travel industry sites. Global Hotels just acquired Momma’s
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Hotel/Motel Market Analysis Developing a business plan for an existing business or conducting a feasibility study for a new venture requires a thorough analysis of market conditions. Market conditions in your area have a significant impact on the profitability of your hotel or motel. The strength of the local lodging market affects how many rooms you can sell and the rates that you can charge. This guidebook will help you analyze your market so that you can gauge the potential of your operation
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Note on the global hotel industry 1. Evaluate the hotel industry (you can use Porter’s Five Forces Model as a conceptual tool) The five forces that impact competitiveness which are outlined in Porter’s 1980 work are: barriers to entry‚ threat of substitutes‚ bargaining power of buyers and sellers‚ and the rivalry
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SleepEasy Motel 1. Problem Statement a. Current State: * SleepEasy motel is losing money. Occupancy of the hotel is around 55 percent of capacity which according to industry figures is 13 percent below the average of 68 percent for similar motels in the area. * Large number of customers driving around the parking lot of motel and leaving. * A lot of competition In the area‚ other hotels offer better facilities. b. Desired state * Have the occupancy of hotel go up to
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Sleepy Inn Motel Eng Huang bought Sleepy Inn Motel‚ a 60-room motel located at the edge of a small town about one-half mile off the interstate highway. Even though Sleepy Inn Motel is 10 miles from a tourist area‚ the only promotion near the motel is two large signs advertising the name of the area. Over the past two years that Eng has owned and operated Sleepy Inn Motel‚ its occupancy has been far below the average for other motels with his classification. Eng must make a strategic business
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The Motel Pool Thesis: The author explores the simple event of children playing in a pool‚ to implicitly personify images of birth‚ apocalypse and rebirth which connect to the birth and destruction of our world. | “The plump good-natured children play in the blue pool: roll and plop‚ plop and roll;” * This line depicts the innocence of the children which allows you to see the images of the world when it was once pure and blue; the blue pool is the world * The roll and plop‚ plop and
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Industry Analysis Paper Hotels‚ Rooming Houses‚ Camps‚ and Other Lodging Places SIC Code 70 Table of Contents 1. Introduction (Very Important) 2. The Industry’s Dominant Economic Features Market size Answer: In terms of revenue $90 billion Scope of rivalry Answer: Rivalry is very high in this industry because there are many firms that have very similar products Growth rate and what stage of the life cycle is the industry in Answer: In terms of revenue 3.2% growth
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Motel 6 Financial Statement Marketing plan for Motel 6 Executive summary This is to bring to your attention that Motel 6 is flying higher than before and it is venturing more. This is after a turnaround in our fortunes. You can remember in 1990 when the chain based in Dallas was sinking after its acquisition by Accor S.A. of France from Kohlberg Kravis Roberts & Company‚ the leveraged buyout firm‚ for $2.3 billion. Again in 1993‚ we lost $40 million. However‚ we are standing tall today for turnaround
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Title: The Sleep Well Motel Executive Summary The Sleep Well Motel is an 80 room motel located at Fort Morgan Colorado. It is situated at US Highway 76 which carried traffic between Denver and Nebraska. The motel is operating for eighteen years and describe as clean and comfortable but in need of cosmetics and new carpeting. Sleep Well Motel was once affiliated with motel chain several years ago but was no longer associated with them. Sleep Well Motel operates with a one night clerk‚ maid
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