UNILEVER MEMO In order to gain market shares through the low-income segment of the Brazilian market‚ Unilever should launch a new Detergent Powder brand at an affordable price‚ which could replace in the long-run Campeiro‚ its cheapest brand. However this strategy is not without any risks‚ since it can lead to the cannibalization of Minerva. With 81% of market shares in Brazil‚ Unilever is the leader of the Detergent Powder market. It owns three brands in Brazil: Omo‚ Minerva and Campeiro. Omo
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Features of Hindustan Unilever Ltd Type Public company Traded as BSE: 500696 BSE SENSEX Constituent Industry Consumer goods Founded 1932 Headquarters Mumbai‚ Maharashtra‚ India Key people Harish Manwani (Chairman)‚Nitin Paranjpe (CEO and MD) Products Foods‚ beverages‚ cleaning agents and personal care products Revenue 22116 crore (US$3.4 billion) (2011–2012) Net income 2691 crore (US$410 million) (2011–2012) Employees 16‚500 (2011) Parent Unilever Plc (67%) Website
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What strategy was Unilever pursuing before its early 1990s reorganization? What kind of structure did the company have? Were Unilever’s strategy and structure consistent with each other? What were the benefits of this strategy and structure? What were the drawbacks? For decades‚ Unilever managed its worldwide detergents activities in an arm’s length manner. A subsidiary was set up in each major national market and allowed to operate largely autonomously‚ with each subsidiary carrying out the
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Sales & Distribution Hindustan unilever - Document Transcript 1. December SALES & DISTRIBUTION NETWORK OF HINDUSTAN UNILEVER 21‚ 2008 Sales & Distribution Network of Hindustan Uni Lever (HUL)- DOVE bathing Soap (Region: Kolkata) A marketing channel performs the work of moving goods from producers to consumers. It overcomes the time‚ place‚ and possession gaps that separate goods and services from those who need or want them. Members of the marketing channel perform a number of key functions like
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Hindustan Unilever Limited (HUL) Case Study & Company Analysis Company Profile • Incorporated in 1933 • The Company has over 16‚000 employees & over 1500 managers • Annual Turnover of INR 27408 in 2013-14 • Strong local roots in more than 100 countries • Annual sales of €49.8 billion in 2013 • Unilever has 67.25% shareholding in HUL. • India ’s largest Fast Moving Consumer Goods (FMCG) Company with a heritage of over 80 years in India • 6.4 million outlets across India (2 million – retail) • Consumer
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POLLUTION Pollution happens absolutely everywhere‚ every single second of the day‚ everywhere on earth. It happens in many city‚ many town‚ or many state. You can find pollution in cars‚ home electronics‚ personal hygiene products‚ natural disasters‚ and even your own home. Pollution is poison for anything that lives and breathes; it poisons water‚ air‚ land‚ humans‚ and animals‚ so it cannot to be taken lightly. As a law people should take more care of their surroundings and try harder to preserve
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number of firms produce toiletries products like toilet detergent‚ cosmetics and other perfumes. However‚ only seven firms control 95 % of the market share. These firms are Unilever‚ Keya Cosmetics‚ Kohinoor Chemical Company‚ Lily Cosmetics‚ Marks & Allys Ltd.‚ Aromatic Cosmetics Ltd. and Squares Toiletries. An analysis of market share of soap‚ cleaning detergent‚ laundry detergent and detergents of major cosmetics and toiletries firms in Bangladesh reveals that Unilever Bangladesh plays the dominant
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As you grow up‚ you become more aware of the different types of genres for movies. Everyone has their own opinions towards their favorite movies or what types of genres they like. Movies control feeling‚ provide advice and life lessons‚ bring happiness and sadness. They can also be very scary and put scary thoughts in your head and bring technology to the next level by showing something that this society does not have today like see through cell phones. The three greatest genres of movies‚ are Action
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Christian Martinez Professor Gessner UCC 101 12 December 2012 Career Success Paper In order to be successful in life‚ one must work hard in what they want to achieve or they will be considered an under-achiever. Nobody wants to be named an under-achiever because that basically means that you failed to enhance your educational skill in what you desired to learn and be successful in. In order to succeed‚ you must know what you want out of life and then take the time and determination to prosper
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Should housework be an assumed responsibility of either spouse? ASSIGNMENT NUMBER FIVE (CH.12-13) 1. Regardless of whether the family is a dual-income family or not marriage is about compromise. With compromise comes accommodation. One couple might have a partner who works longer hours or has a more strenuous job. To accommodate the partner‚ the other spouse might have to do more of the house work. One partner might have more responsibilities than another but in the end it should be equally
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