1.7 Moral Agency – Value Creation (Biddle 2006) 1.8 Accounting is perceived as a technical practice or as a social practice. 1.8 Technical Macquarie Dictionary / The American Accounting Association (AAA) (1966‚ P.1) 1.10 Social Lonergan (2009‚ p.24) 1.11 Theoretical analysis of social impact – Parker et al. (1989‚ p.10)‚ Miller’s (1994)‚ Carnegie and Napier (1996‚ p.8) 1.13 Technical and soft skills‚ knowledge and experience – TSKE SSKE 1.15 Accounting roles‚ activities and relationships
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Case 1: McDonald’s global marketing strategy 1. Identify the key elements in McDonald’s global marketing strategy (GMS). In particular‚ how does McDonald’s approach the issue of standardization? McDonald’s has become the most famous and successful fast-food restaurants all over the world. The concept of fast food and American-style food (burgers‚ fries) has conquered the world. We can talk about standardization regarding Mcdo’s strategy: the marketing mix is basically the same. Products: Fast
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CPA PROGRAM – PROFESSIONAL LEVEL GLOBAL STRATEGY AND LEADERSHIP KEY CONCEPTS AND MODELS WEBINAR 1 (MODULES 1–3) WEBINAR 2014 AUTHOR: DELYTH SAMUEL REVISED BY: SAMANTHA WINTER GSL segment map 2 Key Concepts and Models – Webinar 1 Webinar objectives + At the conclusion of this webinar‚ you should have • reinforced your understanding of the key concepts and models in the Global Strategy and Leadership segment and how they relate to each other • reinforced your understanding
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Leadership A Matter of Global Concern Of all the human qualities‚ leadership is one of the most ambivalent and elusive‚ as it involves a large amount of other skills. In general terms‚ being a leader means to posses those inner or outer conditions that make you a person in charge of other people and‚ at the same time‚ responsible for their well being. Usually‚ we connect leadership with organized groups‚ but often we realize that we need leaders in most aspects of our lives. But‚ do we know
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Student author May 29‚ 2011 Student author May 29‚ 2011 Global Market Entry Strategy Global Market Entry Strategy PEPSICO‚ INC. PEPSICO‚ INC. Pepsi Pepsi Market Entry Strategy PepsiCo‚ Inc. is currently operating in China. It has been in the country since 1982‚ when it started its first operation in Shenzhen and later established 30 joint ventures all over the country. Recently CEO Indra K. Nooyi said that China “represents our single biggest opportunity today outside the U.S
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Wal-Mart – A global Retail Leader Introduction “Save money. Live better.” It is this simple vision of Sam Walton that Wal-Mart has adhered to from the very beginning. And it is that very concept that has propelled Wal-Mart into becoming one of the largest corporation in the world. Wal-Mart has become a prime example of a cost leadership corporation that has revolutionized the way consumer businesses interact and conduct with each other in today’s retail environment‚ in order to give their customer
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Uniform CPA Examination Examination Content Specifications Effective Upon the Launch of the Computer-based Uniform CPA Examination Prepared by the Board of Examiners of the American Institute of Certified Public Accountants Questions pertaining to this decision paper should be directed to Gregory Johnson‚ Director‚ CPA Examination‚ at (201) 938-3376 or gjohnson@aicpa.org. June 14‚ 2002 Uniform CPA Examination Examination Content Specifications The content of the Uniform CPA Examination
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1.What is the company’s strategy with regard to business development in emerging markets? Does this strategy make sense? From the NESTLE : GLOBAL STRATEGY case‚ it can be seen that Nestle generally operates worldwide with the strategy of customization rather than globalization. It moves into consumer markets by using Niche market strategy to become the market leader in each of the niches. It mainly focuses on European markets‚ which make up 70 percent of its sales. As mentioned‚ these markets are
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International Journal of Physical Distribution & Logistics Management Logistics Strategies for Global Businesses James C. Cooper Article information: To cite this document: James C. Cooper‚ (1993)‚"Logistics Strategies for Global Businesses"‚ International Journal of Physical Distribution & Logistics Management‚ Vol. 23 Iss 4 pp. 12 - 23 Permanent link to this document: http://dx.doi.org/10.1108/09600039310041473 Downloaded by WIRTSCHAFTSUNIVERSITAET WIEN At 10:10 29 September 2014 (PT)
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1 IKEA’S GLOBAL STRATEGY: FURNISHING THE WORLD 1） What are IKEA’s firm specific advantages? Country specific advantages? 2）.What are the cultural factors which make expansion abroad in retailing difficult? What has made it possible in IKEA’s case? 3） Describe how IKEA’S expansion has re-energized mature markets around the world and changed the competitive situation. 4） How does the TV advertising campaign initiated by IKEA overcome the entry barrier of high advertising expenditures? 5）Should
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