clothing considered as ‘unique’ -that won’t be in the shop for more than 2 or 3 weeks. On short‚ as well the title of this paper states: ‘Responsive‚ High speed‚ Affordable fashion’. Stores are managed as small business‚ vertical communication and supply chain‚ so each manager knows exactly the demand and specific request‚ model and colour. This is a way of increasing efficiency‚ loyalty and customers satisfaction. Unlike the competitors‚ Zara spends a low percent of its sales on advertising‚ but
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Case Study #3: A Pain in the (Supply) Chain Highlights This case is about the bullwhip effect and supply chain coordination Read “A pain in the (supply) chain” in the course pack and the supply chain integration (bullwhip effect) chapter in the textbook. To meet the target of 9% sales growth‚ Exceso Corporation (the manufacturer) starts an aggressive promotion (sharp discount in the price) to its retailers‚ despite the obvious downside of doing so. Please read the case carefully and
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Chapter 2 Supply Chain Performance: Achieving Strategic Fit and Scope True/False 1. A company’s competitive strategy defines the set of customer needs that it seeks to satisfy through its products and services. Answer: Difficulty: Easy 2. The value chain emphasizes the close relationship between all the functional strategies within a company. Answer: Difficulty: Moderate 3. A company’s product development strategy defines the set of customer needs that it seeks to satisfy through its
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Discuss Somerset’s global supply chain. Somerset Furniture Company (SFC) was founded in 1957 in Randolph County‚ Virginia. Traditionally‚ SFC manufactured large‚ medium-priced‚ ornate residential home wood furniture such as bedroom cabinets and chests of draws‚ and dining and living room cabinets‚ tables‚ and chairs. Somerset prides itself on customer service. They believe that late deliveries to its customers would harm its credibility and result in loss of customers and excessive inventories.
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Supply Chain Name: Course: Tutor: Date: The art of being a critique is in its essence quality work‚ and it is the way of the world today. This is the requirement as well obligation for all researchers. If the research material they produce is of low quality and integrity‚ it is not worthy of reading. In this case‚ the literature on supply chain collaboration will undergo the same critical analysis. There are areas that will show if the research is of impeccable quality and value or if it
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Q1. Consider the supply chain involved when a customer purchases a book at a bookstore. Identify the cycles in this supply chain and the location of the push/pull boundary. When a customer purchases a book from the book store‚ a complete supply chain cycle which involves procurement‚ manufacturing‚ distribution‚ replenishment and customer delivery takes place. The different supply chain cycles are quite separated in this case because each cycle occurs at the interface between two successive stages
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Provide a summary of the case; Then draw a map of all the supply chain components from beginning to end... like my diagrams in lecture 0 & 1 2. Do a SWOT analysis on what you’ve 3. What would you change? 4. Why? Then present all this in a class discussion. Ultimately I want you to incorporate this into David Taylor’s Case Analysis Structure (see Moodle Doc). Why was the QR approach significant in improving the company supply chain performance? Implementation of a Quick Response (QR) system
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suite of productivity software; Aperture‚ a professional photography package; Final Cut Studio‚ a suite of professional audio and film-industry software products; Logic Studio‚ a suite of music production tools; the Safari internet browser; and iOS‚ a mobile operating system. As of August 2010[update]‚ the company operates 301 retail stores in ten countries‚ and an online store where hardware and software products are sold. As of May 2010[update]‚ Apple is one of the largest companies in the world and
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being made in other countries even though it was destined for a U.S. company. Technology has been a major force in the change of the marketplace. Social media has become an increasing role in business organizations and eventually will influence supply chains because they have a strong impact on the customers demand. The new CEO of SAB‚ Susan Weber‚ will have to embrace the new technology and keep up with it because it will be key to success. A good technique to organizational consolidation is collaborating
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IMC or Integrated Marketing Campaign is an approach to achieve marketing campaign through coordinated tools of promotional methods. It recognizes the value of a comprehensive plan that evaluates the variety roles of communication such as public relation‚ personal selling and sales promotion and combines them to make a clear maximum communication impact. In this report‚ we are required to develop the main strategic areas of integrated marketing communication plan for the company. We have to choose
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