Global Wine War 2009 : New World versus Old How were the French able to dominate the worldwide wine trade for centuries ? What sources of competitive advantage did they develop to support their exports ? France and the Mediterranean region is closely tied to the Wine History. It has started since the Roman Empire‚ and has been fully integrated to the European culture with the Christian era : Monasteries planted vines and built wineries. The nobility started also planting vineyards as a mark of
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Global Wine War By Christopher A. Bartlett Case Analysis Report Introduction The concept of production and sale of wine was originated in the European countries known as the old world according to the article "Global Wine War 2009: New Word versus Old" these are; France‚ Italy‚ Spain and Greece. Here the wine culture was developed mainly due to the habits of religion and high society which caused them to have the highest consumption per capita in the world‚ creating a very attractive and
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1. Briefly describe the changing economic geography of the global wine industry in terms of production‚ distribution and consumption. The Global wine industry has undergone a monumental change in terms consumer demand and more importantly in the ways it is produced and sold. The consumption‚ distribution and production has migrated away from the restrictions and regulations of the Old World to the New World ways of smart marketing‚ branding and serving to customers preferences. Middle ages
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Global Wine Wars 2009: Old versus New World 1. The wine industry thrived in the Christian era due to reasons of dynastical prestige and competition for luxury. Europeans had planted vines to produce wines of different qualities. Production of wine gained momentum with the introduction of wine processing plants in France. France became the leading producer of quality wines due to the favorable conditions that they had experienced within the country. High wine production in France continued for several
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Global Wine Wars 2009: New World versus Old World Executive Summary The concept of wine-making was originally an art dominated by several European countries‚ mainly amongst the noble class‚ competing against one another for the highest quality wines. Traditionally set in their ways‚ from their methods of planting‚ to harvesting‚ to marketing channels and their consumers‚ the “Old World” wine-makers were unprepared for what was ahead of them as the “New World” growers joined in the struggle
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Market Analysis: Global Wine Wars-New World Challenges Old Global Wine Wars: New World Challenges Old This case describes the global development of wine industry‚ and how new world wine players occupied the global market share from old world wine producer gradually. It is very interesting that author selected the Britain as the sample stage for the battle between the new world wine campaign and the traditional campaign. Nowadays‚ in the “Old World” countries of Europe‚ where the bulk of the
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ADVANCED MARKETING MANAGEMENT CASE REPORT: Global Wine Wars: New World Challenges Old (Harvard Business School Case # 9-303-056) NMI 1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable? French wine makers also face challenges that are not internal to the industry. For instance‚ France lost market share in the United
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Introduction Human beings have been dealing with wine for thousands of years‚ from the Mesopotamians to the ancient Egyptians‚ from the Greeks to the ancient Romans‚ the latter which under their vast empire spread viticulture through the Mediterranean region. Through centuries countries‚ such as France and Italy‚ obtained a consolidated position in the wine industry‚ both in demand and production. In the last part of the 20th century newcomers (Australia‚ South Africa‚ New
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Global Wine Wars In the beginning Grape growing and wine making have been human preoccupations at least since the times when ancient Egyptians and Greeks offered wine as tributes to dead pharaohs and tempestuous gods. It was under the Roman Empire that viticulture spread throughout the Mediterranean region‚ and almost every town had its local vineyards and wine was a peasant’s beverage to accompany everyday meals. By the Christian era‚ wine became part of liturgical services‚ and monasteries
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produce the best wine in the world? They would have said France‚ Italy or Spain. However‚ if you ask someone the same question nowadays‚ the answer would be different. The new wine industry players such as Australia‚ the United States and Chile are changing the global industry structure‚ leading the global industry trend‚ and challenging the traditional wine makers by introducing innovations at every stage of the value chain. This article analyzed the development of global wine industry from
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