ADVANCED MARKETING MANAGEMENT CASE REPORT: Global Wine Wars: New World Challenges Old (Harvard Business School Case # 9-303-056) NMI 1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable? French wine makers also face challenges that are not internal to the industry. For instance‚ France lost market share in the United
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Market Analysis: Global Wine Wars-New World Challenges Old Global Wine Wars: New World Challenges Old This case describes the global development of wine industry‚ and how new world wine players occupied the global market share from old world wine producer gradually. It is very interesting that author selected the Britain as the sample stage for the battle between the new world wine campaign and the traditional campaign. Nowadays‚ in the “Old World” countries of Europe‚ where the bulk of the
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Global Wine Wars 2009: Old versus New World 1. The wine industry thrived in the Christian era due to reasons of dynastical prestige and competition for luxury. Europeans had planted vines to produce wines of different qualities. Production of wine gained momentum with the introduction of wine processing plants in France. France became the leading producer of quality wines due to the favorable conditions that they had experienced within the country. High wine production in France continued for several
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Global Wine Wars In the beginning Grape growing and wine making have been human preoccupations at least since the times when ancient Egyptians and Greeks offered wine as tributes to dead pharaohs and tempestuous gods. It was under the Roman Empire that viticulture spread throughout the Mediterranean region‚ and almost every town had its local vineyards and wine was a peasant’s beverage to accompany everyday meals. By the Christian era‚ wine became part of liturgical services‚ and monasteries
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Champaign. The experience of France as a quality wine producer going back to the middle ages can be regarded as a source of competitive advantage. Another source is the strong wine culture in France creating a positive image for customers. The wine industry by itself is a very important economic factor in France‚ in the mid 18th century the wine industry accounted for 17% of the overall industry. As a consequence‚ in 1855 the government classified wine yard into five different levels of quality. This
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possible acquisition of Goundrey Wines‚ Australia as part of the strategic internationalization plan developed in 2000 felt they had to look beyond region to be a major competitor biggest wine company in Canada‚ 4th largest in North America first time they try to be international‚ first experience Global Wine Industry new world: U.S.‚ Australia‚ Chile‚ Argentina old world: France‚ Italy‚ Spain Australia leader of new world wine exporting Top 10 wine exporters accounted for 90% of total
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Global Wine War 2009 : New World versus Old How were the French able to dominate the worldwide wine trade for centuries ? What sources of competitive advantage did they develop to support their exports ? France and the Mediterranean region is closely tied to the Wine History. It has started since the Roman Empire‚ and has been fully integrated to the European culture with the Christian era : Monasteries planted vines and built wineries. The nobility started also planting vineyards as a mark of
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Global Wine War 2009: New World versus Old 1. How were the French able to dominate the worldwide wine trade for centuries? What sources of competitive advantage did they develop to support their exports? The French wine production essentially dates back to the time when it was part of the pioneering niche market for high quality premium wine. The factor conditions such as land and climate were pertinent attributes of the France‚ compared to other European countries. Cross
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CUSTOMER RELATIONSHIP MANAGEMENT – ‘AN OLD WINE IN ANEW BOTTLE’ INTRODUCTION: Customer relationship is not a new concept; companies have been interacting and dealing with customers since the inception of trade. Earlier more focus and attention was on product and services instead of customer centric. With increase in competition because of globalization and usage of internet changed the picture of business. Customers have variety to choose from‚ more knowledge about the companies and
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Wine War 1. How did the French become the dominant competitors in the increasingly global wine industry for centuries? What sources of competitive advantage were they able to develop to support their exports? Where were they vulnerable? The French were the dominant competitors in an increasing global market because they stuck to their guns per say. They believed in an old fashioned wine that was make like many of their ancestors had made years prior. Many consumers preferred the taste and
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