is available at http://www.emerald-library.com Journal of Management Development 19‚6 456 The story of Singapore Airlines and the Singapore Girl Deputy Head of Department/Group Head‚ Republic of Singapore Air Force‚ Singapore Keywords Airlines‚ Singapore‚ Brands‚ Differentiation‚ Strategy‚ Service quality Abstract Maps the strategic 50-year journey of Singapore Airlines (SIA) to identify the underlying factors that account for its extraordinary success and world-class stature. Both longitudinal
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Southwest Airlines: SWOT Analysis Mollika Thaing‚ Khoa Tran‚ Tonielia Thomas‚ Hiwot Tesfaye‚ Kai Spear Mgmt. Prin. & Org. Behavior Professor Leon Prieto 11/18/2013 Southwest Airlines’ Description Southwest Airlines was introduced in Texas on June 18‚ 1971 with three Boeing 737 airplanes and only serving three cities of Texas which included Houston‚ Dallas and San Antonio. The company came a long way since 1971; today Southwest Airlines has 537 Boeing 737 airplanes and serving 68
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The Airline Industry Annise Hawkins Strayer University ECO 550 Dr. Youngblood January 28‚ 2012 According to First Research (2010)‚ the main products or service in the industry is air transportation. This includes the scheduled or unscheduled transportation of passengers‚ mail or cargo. The bulk of the revenues in the industry (estimated by first research (2010) to be 70% of total revenues) come from the scheduled transportation of passengers. Cargo and express mail contribute
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Philippine Airlines‚ Inc. (abbreviated as PAL and also known historically as Philippine Air Lines) operating as Philippine Airlines‚ is a flag carrier of the Philippines. Headquartered at the Philippine National Bank Financial Center in Pasay City‚[2][3] the airline was founded in 1941 and is the first and oldest commercial airline in Asia operating under its original name.[4] Out of its hubs at Ninoy Aquino International Airport of Manila and Mactan-Cebu International Airport of Cebu City‚ Philippine
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Airline Catering What is airline catering? Airline catering is a business that provides food service at a remote site‚ specifically airline companies. It involves providing meals for passengers on board an aircraft as well as for restaurants situated at airport terminals. Modern airports have a variety of food and beverage outlets to cater to the increasing number of air passengers. Catering to passengers en route is normally contracted out to a flight catering unit of a reputed hotel or to a
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Trends 5 History and the Current Scenario of the Indian Aviation Sector 6 Challenges Faced by Airline Industry 10 Future Trends 11 Opportunities 12 References 14 Introduction The Airlines is one among the inventions that had changed the way how people live and experience the world. In due course of time it has now become impossible to imagine business and leisure travel without air travel. The airline industry exists in an intensely competitive market. In recent years‚ there has been an industry
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Case Study in Marketing Pegasus Airlines Abalajon‚ Laila Marie Abellar‚ Jay Ann Acosta‚ Ma. Victoria Allado‚ Nile Alric Anoran‚ Rayshei Barbas‚ Raiza Grace Tuesday and Thursday‚ 3:00-4:30pm June 25‚ 2013 I. Statement of the Problem It is a challenge to Pegasus Airlines to provide a sustainable competitive advantage against prevailing competitors and to have the most economical flight opportunities for its customers. II. Areas of Consideration A. Strengths • Offers customer
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Executive Summary Porter Airlines‚ a short-haul commercial airliner established in 2002‚ have enjoyed significant and steady growth since inception. The concern now is to devise a solution that will allow Porter to continue its controlled expansion strategy‚ as it has been so successful and integral to the growth of the company over the past several years. Situation Analysis Porter Airlines operates in a fiercely competitive airline industry‚ where competitors compete based on price‚ service‚ and
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Michele Lynn October 12‚ 2008 Marketing – Resnik Case Study: Southwest Airlines Air travel has its ups and down‚ as does basically any type of travel. However‚ Southwest Airlines has always been my favorite airline to fly. As a young single who loved traveling‚ I found their fares and schedules to be the most convenient for my taste. I always appreciated the staff’s sense of humor‚ and it really never bothered me where I sat‚ so I didn’t mind the “A‚ B‚ C” boarding groups as opposed to
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Case Analysis – Tale of Two Airlines in the Network Age By –AKK This case analyses Prof. McPherson’s service experience with respect to two Airline carriers‚ which was not expected in this age of Network and Information Technology and also the service level expectations from the customers. First we analyze the setting/situation‚ issues Prof. McPherson experienced and his assumptions; and then try to address them. The bottom line: addressing such situations would improve efficiency‚ customer loyalty
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