An Overview of the FMCG Industry in India chillibreeze writer — Shital Vakhariya Looking for more info Read our more comprehensive report of the same at: India-Reports Read more about Discount Retailing | | | What are Fast Moving Consumer Goods (FMCG)? Products which have a quick turnover‚ and relatively low cost are known as Fast Moving Consumer Goods (FMCG). FMCG products are those that get replaced within a year. Examples of FMCG generally include a wide range of frequently
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The drivers of globalisation are those pressures or changes that have impelled both businesses and nations to adopt this approach. There are four different drivers: 1. Cost drivers These seek out an advantage to a business from the possible lowering of the cost of the service or production‚ and would include: gaining economies of scale from increasing the size of the business operation; the development and growth of technological innovation; lower labour and other resource costs in developing
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Globalisation Convergence Theories – Kerr et al 1960 – Hardt & Negri – Ritzer – Hyperglobalists • Varieties of Capitalism • Forces drawing EU towards US model • Forces pulling EU apart Convergence Theories “Globalisation is the integration of product markets as a consequence of removing trade barriers; internationalisation of financial markets stimulated by deregulation restrictions on capital flows‚ cross-border spread of technological advances and transnational organisation of production
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.....page 3 2. ANALYSIS -World bank and IMF influence in international business...............................................................page 4 -Positive impacts of Globalisation to the international business..............................................................page 4 -Negative impacts of Globalisation to the international business..............................................................page 4 to page 5 3. RECCOMENDATION...........................................page
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Main reasons that have caused globalisation 1. Improved transport‚ making global travel easier. For example‚ there has been a rapid growth in air-travel‚ enabling greater movement of people and goods across the globe. 2. Containerisation. From 1970‚ there was a rapid adoption of the steel transport container. This reduced the costs of inter-modal transport making trade cheaper and more efficient. 3. Improved technology which makes it easier to communicate and share information around the world.
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Introduction Globalisation has already existed for thousands of years. People have been buying from and selling to each other in lands at great distances‚ such as through the famed Silk Road across Central Asia that connected China and Europe during the Middle Ages. Likewise‚ for centuries‚ people and corporations have invested in enterprises in other countries. So what is globalisation? Globalisation is a process of interaction and integration among the people‚ company‚ and governments of different
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Globalisation a11d Nike GLOBALISATION Globalisation is the growing relations of international markets and it involves the economic activity in the production of goods and services among countries. It involves aspects such as growth and productivity‚ employment and skills wages and unequal distribution in wages both internationally as within a country. Hence‚ the belief that globalisation leads to growth is present all over both the works of Friedman and Norberg‚ but can be illustrated by a quote
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III. Globalization 1. What is globalization? Globalization has become the dominant issue in the development of the present world. Globalization processes affect all spheres of life‚ namely marketing economy‚ political and social systems. Thus‚ globalization refers not only to the commodity production‚ global markets‚ supraterritorial spaces for finance and banking‚ or tourism but also to the consolidation of the global communication system. These factors are strictly connected with the growing
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The Fast Moving Consumer Good (FMCG) that I have chosen to analyse is Arnott’s Tim Tam Balls (Refer to Appendix One for product picture). To explore the product from both a marketing and design perspective it is appropriate to conduct a SWOT analysis. Strengths Tim Tam Balls are a brand extension from one of Arnott’s best selling products‚ Tim Tam Biscuits. Arnott’s created the product as an easy to eat snack while on the go or as an after dinner snack. The easy to open soft packaging
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People argue that globalisation increases demand for natural resources that are integral to the ecological systems that sustain life on the planet…Glob creates incentives for excessive use of resources and disregard for their true ecological value‚ resulting in problems like increased greenhouse emissions and deforestation. The process undermines traditional values and attitudes that have helped preserve the natural environment throughout history‚ and propagates an increasingly consumerist culture
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