their role in future? In recent years the various innovative channels that are being experimented by FMCG majors in India are: Partnering with Self Help Groups in Rural India. Internet based Rural Kiosks/Hubs Direct Selling We will discuss in detail each of these channels in terms of their current reach and its future growth potential and the role they play in the future of the FMCG distribution. Partnering with Self Help Groups in Rural India As Hindustan Unilever Limited (HUL) sought
Premium Unilever Madhya Pradesh Population
The Impact of Globalisation on the Australian Economy Globalisation is not new. Australia has been involved in trade‚ investment‚ financial flows‚ technology transfers and the migration of labour since its foundation as a colony. What has changed is the size‚ direction and influence of these transfers‚ especially since 1980. There are a number of factors that have aided this transformation. They include: The expansion of new markets foreign exchange and capital markets are linked globally
Premium Foreign exchange market
What has been the impact of globalisation on Australia? What are the future implications of globalisation on Australia? Globalisation is not a new thing but has been around for the last 500 years. Globalisation has had quite a positive impact on Australia. Globalisation has brought Australia Growth and has increased domestic efficiency. Australia has been involved in the revolution of globalisation and it has affected Australia in many ways. Its main impact was on International convergence‚ economic
Premium
THE CHALLENGES OF GLOBALISATION FOR THE 21ST CENTURY. BY. EMMANUEL ODEH. ABSTRACT The article argues that the challenges facing higher education in the new millennium cannot be understood unless proper account is taken of the phenomenon of globalisation. Two points are emphasised. The first is that globalisation cannot simply be seen as a higher form of internationalisation; it is a much more turbulent phenomenon that not only transcends but ignores national boundaries. The second is that
Premium United Nations 21st century International trade
similar type of packaging or color or designs. They come out with the motive of misleading and cheating ordinary consumers who are uneducated or in a hurry in purchasing products. A study conducted by AC Nielson‚ a research agency reveals that FMCG industry loses around 2500 crores annually to counterfeits and pass-off products. According to Ashok Chhabra‚ Executive Director‚ P&G the fake products are affecting the sales of leading brands to the extent of 20 to 30 percent. Another recent
Premium Brand Fast moving consumer goods Brand management
(excluding references) Globalisation has had adverse effects and implications and this paper examines as it affects developing countries. It’s a comparative review of two articles; “The evolution of development economics and globalisation” by Piasecki and Wolnicki (2004) and “Could developing countries take the benefit of globalisation?” by Hartungi (2006). Effort was made to also identify points of congruence between the two articles as well as different views on globalisation trends experienced in
Premium Economics Globalization International trade
Article review. Globalisation: What’s new? What’s not? (And so what?)‚ Globalisation and American power. In these two article globalization and the increase of globalism is described in two very different ways. Waltz arguing from a realist’s perspective; that the politics of the state is ultimately affected within globalization. R.O.keohane and J.S.Nye Jr express a liberal opinion‚ arguing the many different factors that affect the increase in globalism. ‘Globalization: What’s
Premium Management Culture Leadership
in leading FMCG Companies The Fast Moving Consumer Goods (FMCG) industry is one among the fast growing industries with consumers everywhere. Fast Moving consumer goods or consumer packaged goods are products that are sold quickly at relatively low cost. Though the absolute profit made on FMCG products is relatively small‚ they are generally sold in large quantities‚ and so the cumulative profit on such products can be substantial. Salesmen play a critical role in any FMCG industry; and for that
Premium Fast moving consumer goods Marketing Good
TOPIC: GLOBALISATION AND IDENTITY-HOW GLOBALISATION HAS RESULTED IN THE LOSS OF THE LOCAL IDENTITY IN AFRICA? INTRODUCTION As globalisation is a double-edged sword‚ and it cannot be turned back‚ whether we are in favor of globalization or are against it‚ it is definitely an ever-expanding process (Yusuf 2007). With the advancement in transportation and communication technology‚ including news media and the widespread use of the internet‚ the process of g lobalization becomes more and more speed-up
Premium Globalization Africa Culture
1. Briefly describe the basic structure of the CSD industry and how it has evolved. The CSD industry is very much concentrated. According to Exhibit 2 of the case‚ the market concentration of the two firms was over 75% in 2000 (44% for Coca Cola and 31% for Pepsi) and almost 72% in 2009 (almost 42% for Coca Cola and almost 30% for Pepsi). The barriers to enter the CSD market are very high mainly because of the economies of scale enjoyed by Pepsi and Coca Cola. These two firms produce a very large
Premium Coca-Cola Pepsi Soft drink