Marks & Spencer (B) Case Study Nardine Collier The case study continues the story of Marks & Spencer‚ the previously successful British retailer which had run into a series of strategic and financial problems in the late 1990s and early 2000s. This case examines the attempts of two CEOs‚ Roger Holmes and Stuart Rose‚ to turn around the company’s fortunes with very different approaches. Michael Marks began one of the world’s most recognised brands by establishing a penny bazaar in 1884
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Marks & Spencer’s By Marks & Spencer’s is a nationwide business meaning that they have branches throughout the UK; they are also a profit making business. The purpose of Marks & Spencer’s as a company is to make profit by providing a product or a service. Marks & Spencer’s aims are too; Design appealing products for its customers‚ Innovate products‚ sell at prices that their customers are prepared to pay. One of Their short term objectives could be to appeal to the younger members of the
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comments. Flexibility has increased across the whole week and staff response has been very positive. The company believes that helping staff to achieve a better work-life balance will play a part in its future success. Profile: All staff in Marks & Spencer plc (75‚000 employees around the UK in 2000) are involved in an initiative called ’Getting in shape for our customers’‚ which is a key activity designed to create a stronger customer focus through lower prices and improved service. The company
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MARKS AND SPENCER (a) MARKS AND SPENCER’s SUCCESS This question is answered in relation to the success achieved before the downturn in performance in the late 1990’s. • The strategic intent was to have a simple pricing policy and the use of the ST MICHAEL LOGO as a sign of quality. • Had structured formula for all its stores whereby a set of principles were held as core to the organisation • The value chain was well managed suppliers been local and control could be exercised over suppliers
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The Marketing Environment Assignment 1 Pestle Analysis on Marks & Spencer Rachel Pulizzi Student ID No. 08498890 1st December 2008 Contents Page 1 – Cover Page 2 – Contents Page 3 – Introduction Page 4 – Political Factors Page 4 – Economical factors Page 4 – Sociological Factors Page 5 – Technological Factors Page 5 – Legal Factors Page 5 – Environmental Factors Page 6 – Conclusion Introduction Marks & Spencer is a British retailer with over 800 stores in more than 30
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Analysis of Marks and Spencer of the turbulent background and market failings of the company in the 1990’s in comparison with today’s current successful marketing strategies‚ tactics and new direction of “Marks and Spencer”. International Fashion Marketing Cara Hitchener 799200 Word Count: 2‚685 Contents Introduction 2 Marks and Spencer Fashion Market
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Marks & Spencer Case Study Introduction........................................................................ Page 3 EXTERNAL ENVIRONMENT 1.0 PEST Analysis................................................................ Page 3 2.0 Porters Five Forces Model................................................. Page 4 INTERNAL ANALYSIS 3.0 Auditing the Resources of M&S.......................................... Page 5 4.0 Value Chain Analysis....................................................
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Contents 1 Introduction……………………………………………………………………………………….2 2 How M&S does business: “Plan A”……………………………………………………………...2 3 M&S performance………………...………………………………………………………………3 3.1 Group operating profits………………………………………………………………………3 3.2 Food market performance……………………………………………………………………4 4 Three C’s…………………………………………………………………………………………..5 4.1 Customers……………………………………………………………………………………...6 4.2 Competitors……………………………………………………………………………………7 4.2.1 Competitors Analysis Framework……………………………………………………….8
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BUSINESS STRATEGIES FOR MARKS AND SPENCER It is the world of huge competition where business needs to survive and exist. Actually Marks & Spencer lies within top 10. It is UK’s premier clothing‚ food‚ financial services retailer having the position of top 6. In recent years‚ retailers have been confronted with intense competition from their counterparts and‚ a few of them have somehow lost momentum. Marks & Spencer’s market share has dropped in 2004 to 11%‚ from 0.2% (Annual Report 2004). Mostly
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Report - Marks and Spencer’s History In 1884 Michael Marks‚ a Russian born Polish refugee opened a stall at Leeds Kirkgate market. Since then‚ Marks and Spencer was born‚ opening over 300 stores worldwide and also being the UK’s largest clothing retailer. In 1999‚ online shopping was introduced to their website for customers to enjoy in the comfort of their own home. The internet had just started to become known and more and more people were staring to use it‚ so Marks and Spencer took this
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