Retailer Founded: 1995 Staff: 651 Average Age: 26 Male/ Female: 5% / 95% Earning £35‚000+: 6% AWARDS Cosmopolitan ’s Woman Achiever Award Entrepreneur of the Year Best Lingerie Retailer Award 2000-2011’ BRRAVISSIMO- A BRAND Bravissimo is a British retailer specialising in lingerie‚ swimwear‚ clothing‚ nightwear and bras for bigger breasted women of cup sizes D to KK. Catering for women who are usually called curvy‚ though their lingerie chain‚ which sells online‚ by
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GASPARD Virgile LAFITTE Pierre AC504E External auditing Take home case Pacific Sunwear of California Inc 1 Executive summary ................................................................................................................................. 3 The Sarbanes Oxley act: a compliance plan ............................................................................................ 4 Overview: .................................................................................
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Consumer Behaviour Brand Personality: Red Bull Red bull has become one of the largest most profitable companies on the planet. One might ask how an energy drink company could become so big. The answer to that question is through an effective brand personality. Red bull began as a company in Thailand‚ and once entrepreneurs realized the potential opportunity it exploded. As of recently‚ Red Bull has gotten its name into just about every sport there is. Their niche is extreme sports and events
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[pic] SUBMITTED BY AMIT KUMAR DASH 1. SMARTPHONES -: 3 Figure 1: Market Share Based On Operating System 6 2. SMARTPHONE ENTRY IN INDIAN MARKET :- 7 Figure 2: Market share based on Brand(2012) 8 Figure 3: Smart Phone v/s Feature Phone sales 2006-11 8 Figure 4: Mobile Phone Brand Share 2008-2011 9 Figure 5: India v/s Global YOY Growth Of Smartphone Sale(2008-11) 9 3. KEY PLAYERS IN SMARPHONE SEGMENT :- 10 4. 4Ps OF MARKETING :- 18 Figure 6: Sales based on Distribution
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Pacific Rim movie review If I were nine years old‚ I would see the monsters-versus-robots adventure "Pacific Rim" 50 times. Because I’m in my forties and have two kids and two jobs‚ I’ll have to be content with seeing it a couple more times in theaters and re-watching it on video. Like George Lucas’ original 1977 "Star Wars"‚ Guillermo del Toro’s sci-fi actioner uses high technology to pump up disreputable subject matter to Hollywood blockbuster levels. The film’s main selling point is its overscaled
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THE ASIA PACIFIC ECONOMIC COOPERATION APEC It is an association of economies that share the boundaries of the Pacific Ocean. Under APEC‚ member economies work together to: * reduce barriers to trade‚ * ease the exchange of goods‚ services‚ resources and technical know-how‚ and * Strengthen economic and technical cooperation between and among them. These concerted efforts‚ ultimately‚ would result in a greatly improved global economy and the forging of stronger ties
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UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS Kevin Lane Keller Tuck School of Business Dartmouth College UNDERSTANDING BRAND EQUITY ANSWERS TO TEN COMMON BRANDING QUESTIONS One of the most popular and potentially important marketing topics to arise in the 1980 ’s was the concept of brand equity. The emergence of brand equity‚ however‚ has meant both "good news" and "bad news." The good news is that it has raised the importance of the brand in marketing strategy --
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i Globalization- Today the world has become a global village where each and every thing is interlinked.The concept of global village or global merger is based on the grounds of globalization. Now thequestion arises in one¶s mind what is globalizationThe term globalization means the concentration of world economy in to a single international market rather than many national markets. For example‚ the APPLE INC‚ an American multinational corporation that concentrates in computer hardware and software
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Brand Architecture • Brand architecture is the structure of brands within an organizational entity. • It is the way in which the brands within a company’s portfolio are related to‚ and differentiated from‚ one another. Brand Architecture • There are three key levels of branding: • Corporate brand‚ umbrella brand‚ and family brand - Examples include Godrej‚ Samsung‚ LG‚ Sony • Endorsed brands‚ Dual ‚ and sub-brands - For example‚ Nestle KitKat‚ Cadbury Dairy Milk • Individual product
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the top of the global brands with an estimate value of &78 billion. IBM has closely behind with 71$ billion. Despite those two businesses have totally different of business nature‚ these two firms have a significant common characteristic which is the value of their brand is extremely high. However‚ the value of branding isn’t only reveal in those two firms but the entire market has the common factors which are the most successful firm always has a high value of their brand. Branding is one of the
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