Marketing faces many new challenges in the 21st century but none for important than the surge of globalization and information technology‚ both which impact current businesses more than any other factors. These 2 challenges can make or break a business and it requires the implementation of brand new strategies to cope with the rapidly evolving global market we have today. Globalization Globalization‚ as Wikipedia defines it‚ is a complex series of economic‚ social technological‚ cultural and political
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Executive Summary During the past decade‚ a catchy paradigm or slogan‚ "Think globally‚ act locally‚" has often been used to capture the concept of a progressive change in a global corporation that considers the whole world as its market but at the same time carefully evaluates and adapts to local priorities and requirements. However‚ for many firms‚ implementing this concept or vision has turned out to be a long and difficult process‚ causing not only unexpected and unintended side-effects causing
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The causes of three non-communicable diseases in developing countries and recommendations for preventions Non-communicable diseases (NCDs) are gradually becoming the leading cause of deaths in developing nations as they have been in the developed world for several decades‚ threatening an increasing amount of people in many low and middle income countries. A prediction from the National Center of Biotechnology Information (2005) suggests that if this trend continues‚ NCDs will result in 80 percent
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IMF is not beneficial for developing countries‚ since they are sustained by the economically dominating governments of the developed countries. Since these countries see neoliberalism as the way to achieve development in developing countries‚ yet fail to liberalize their own markets to the free international‚ competitive trade by implementing protectionists measures‚ like import tariffs and subsidizing domestic production‚ which leads to developing countries experiencing worsening terms of trade
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GLOBALIZATION AND TECHNOLOGY I think that if we want to talk about globalization first of all we must define what the globalization is. Globalization is a process of interaction and integration among the people‚ companies‚ and governments of different nations‚ a process driven by international trade and investment and aided by information technology. This process has effects on the environment‚ on culture‚ on political systems‚ on economic development and prosperity‚ and on human physical well-being
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GLOBALIZATION IN BRAZIL Geographies of Globalization – GEO1-3802 30th June 2011 Introduction Brazil is the fifth largest country in the world‚ population and geographical wise. The country‚ however‚ is still a developing country. Being plagued with several economic crises‚ and astronomically high inflation rates the economic situation of Brazil over the years has been far from good. As economic globalization is becoming a more and more important phenomenon in the economic world‚ we are going
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Measuring Globalization: KOF’s Index Submitted by S.M. Manzoor-E-Khoda Measuring Globalisation: Globalisation is not a new phenomenon. From the ancient era‚ people used to share their ideas in need of their livelihoods‚ survival. Globalization is a broad concept‚ used to describe a variety of phenomena that reflect increased economic‚ social and political interdependence of countries. Thus globalisation indicates global interactions‚ in terms
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Globalization Globalization as a term usually refers to describe intercontinental or international economic‚ social and political integration (Wells‚ Schuey‚ Kiely) and is a current day phenomena that is present in all parts of the world and undeniably affects each and every sphere of life. The business is not an exception; many are taking advantage of it to gain profits and grow business opportunities in general‚ therefore the focus of this paper will be on the main aspects of globalization in relation
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chapter 2 PERSPECTIVES ON GLOBALIZATION chapter outline ™ Introduction ™ What is globalization? Globalization of markets Globalization of production ™ Methods of internationalizing operations Outsourcing Foreign direct investment (FDI) ™ Th eories of international business expansion Early theories of FDI Th eory of incremental internationalization Dunning’s eclectic paradigm ™ Changing patterns of FDI Destinations of FDI Outward investors ™ Impact of globalization on societies Economic
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Garrett / CAUSES OF GLOBALIZATION COMPARATIVE POLITICAL STUDIES / August-September 2000 The most important causes of globalization differ among the three major components of international market integration: trade‚ multinational production‚ and international finance. The information technology revolution has made it very difficult for governments to control cross-border capital movements‚ even if they have political incentives to do so. Governments can still restrict the multinationalization of
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