PGDM (Batch:2012-14/ Term-III) MARKETING MANAGEMENT-II (C-303) Session 1‚ 2&3 T- Course Overview; Introduction to Strategy Development Framework; (Finalization of C- What is our Business? (Hard Copy) groups) R- 1.Strategy as simple rules –HBR Article (Soft Copy) 2. Environmental and Internal Analysis (West et al.) Ch-3‚ pp-65-89 AR- What is Strategy? - HBR Article (Soft Copy) Session 4&5 T- Understanding Business and Marketing Objectives C- 1.Carolina Lunker Sauce (Hard Copy) 2. Glaxosmithkline:
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Effects of Globalization on Ghana Globalization is a phenomenon that has conquered much of the world we live in today. From the depths of the most rural village to the world’s biggest cities‚ the effects of globalization are quite apparent. However‚ this paper aims to address the issues that globalization presents for countries in West Africa; more specifically‚ Ghana. To fully understand the situation of Ghana‚ we must look at the meaning of globalization and what it represents to Ghana and
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Many new international features are appeared in the world nowadays. Globalization‚ which is “The trend toward that increases connectedness across international borders‚” as Frisch‚ M. (2002‚ P.2) claims‚ is one of these features. It effects negatively on the social‚ economic and politic sides in Oman. To start with‚ the social side in Oman is affected negatively by the globalization. While communicating with people from all over the world‚ Omani people lose their identities. For instance‚ they
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8: Marketing strategies CHAPTER SUMMARY Summary (CHAPTER 8: Marketing strategies‚ page 211) • The marketing mix consists of four major elements: product‚ price‚ promotion and place. • Combined with these four Ps are people‚ processes and physical evidence to create the extended marketing mix. • Together‚ these seven Ps make up the strategies of marketing and become the centrepiece of the marketing plan. • The main goal of a marketing manager is to develop and maintain a marketing mix
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NEGATIVE EFFECTS OF GLOBALIZATION Globalization is not a new phenomena. It was primarily formed long time ago‚ when Greeks‚ Romans conquered other countries and spread their power to them. However‚ the nature of globalization has been changed over time and reached to the stage of modern globalization. In the article “Spiritual perspective on globalization”‚ Ira Rifkin (2003) says that the modern globalization could be identified from a meeting on 1944 in Bretton Woods where forty five nations
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Chapter 1 an overview of marketing Two facets of marketing: 1. A philosophy‚ an attitude‚ a perspective‚ or a management orientation that stresses customer satisfaction. 2. Marketing is an organization function and a set of processes used to implement this philosophy. American Marketing Association Definition of Marketing Marketing is the activity‚ set of institutions‚ and processes for creating‚ communicating‚ delivering‚ and exchanging offerings that have value for customers‚ clients‚ partners
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MARKETING STRATEGY The field of marketing strategy considers the total marketing environment and its impacts on a company or product or service. The emphasis is on "an in depth understanding of the market environment‚ particularly the competitors and customers." A given firm may offer numerous products or services to a marketplace‚ spanning numerous and sometimes wholly unrelated industries. Accordingly‚ a plan is required in order to effectively manage such products. Evidently‚ a company needs
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Effects of Globalization on the Environment Globalization has had a huge impact on the world in a number of ways. It has increased the integration of countries’ individual economies‚ the rise in the world trade and multinational companies‚ and the effect of large amounts of money moving in and out of economies throughout the world. People around the world are more connected to each other than ever before. Information and money flow more quickly than ever before. In addition goods and services produced
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Kabilova CCGL9013 Globalization: African Experiences End of Term Paper Question 2: Choose one African country or society and critically assess both the positive and negative consequences of one aspect of globalization that is affecting this society. Word count: 2090 There are many definitions of globalization‚ some suggesting that globalization is an ideological battleground where power and resources are fought over and won by a privileged few - that power in fact controls globalization (Adesanya‚ 2011)
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Marketing strategy is defined by David Aaker as a process that can allow an organization to concentrate its resources on the optimal opportunities with the goals of increasing sales and achieving a sustainable competitive advantage. Marketing strategy includes all basic and long-term activities in the field of marketing that deal with the analysis of the strategic initial situation of a company and the formulation‚ evaluation and selection of market-oriented strategies and therefore contribute to
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